Bangladesh Energy Drinks Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Bangladesh Energy Drinks Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Bangladesh Energy Drinks Market size is estimated at USD 128.5 million in 2024, and is expected to reach USD 185.40 million by 2029, growing at a CAGR of 7.61% during the forecast period (2024-2029).

Due to the hectic lifestyle of the working population, there is an increase in the demand for ready-to-drink beverages, including energy drinks, across the country. Energy drinks contain added vitamins, minerals, and herbal extracts, which provide additional nutritional benefits and support overall health and well-being. Energy drinks are widely available in convenience stores, supermarkets, and small local shops across Bangladesh. Their easy accessibility contributes significantly to their increased consumption. The presence of online retailers is growing, further escalating the demand for energy drinks across the country. In addition, increasing participation in various physical activities, such as athletics, bodybuilding, weightlifting, cycling, and swimming, drives the market for energy drinks in the country. The increasing health awareness and the growing prevalence of diseases, such as diabetes and obesity, have increased the demand for low-sugar, low-calorie energy drinks. The key players focus on product launches to gain a competitive advantage in the market. For instance, in March 2022, Osotspa Public Company Limited released a newly formulated M-150 energy drink containing a double dose of Vitamin B12 to enhance energy and focus levels.

Bangladesh Energy Drink Market Trends

Strong Demand From Fitness-oriented Consumers

Fitness culture in Bangladesh is on the rise, with a significant number of individuals participating in sports, gym workouts, and outdoor activities. Therefore, the demand for energy drinks is driven by a desire for refreshment with functional benefits in supporting and sustaining rigorous physical activities. Many fitness enthusiasts use energy drinks as a convenient pre-workout and post-workout supplement to provide a quick source of energy and mental alertness before and after hitting the gym or engaging in physical activities. Moreover, market players introduce formulations tailored for fitness-oriented consumers. These formulations often include additional ingredients such as electrolytes, amino acids, and vitamins to address hydration and recovery needs.

Online Stores Gaining Prominence in the Country

The growing usage of the internet for shopping due to convenience, attractive offers, and the availability of various brands boost product sales through online stores. Moreover, the facility of door delivery, same-day delivery, pre-booking, and self-pickup have further made energy drink purchases easy for working demography. The advantage of hassle-free shopping leads to an increase in the number of online shopping portals, which, in turn, is likely to catalyze the growth of the market studied. Moreover, online marketplaces like Amazon and Daraz provide wide accessibility to various energy drinks. Thus, customers can easily choose the best suitable energy drinks through filter facilities on online websites, increasing energy drink sales.

Bangladesh Energy Drink Industry Overview

The energy drinks market in Bangladesh is highly consolidated, with a significant share held by a few players, such as Globe Soft Drinks Ltd, Akij Group. Osotspa Co. Ltd, PRAN-RFL Group Ltd, and Red Bull GmbH. The primary planning of the companies includes a better distribution channel for their products backed up with excellent transportation facilities to reach remote areas with market potential. Some of the regional players have been marketing their products under the soft drink category to increase the sales of their products. Also, disguising propaganda saves the extra value-added taxes since the country does not have a transparent differentiation for varied beverages.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
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