The Baked Chips Market size is estimated at USD 1.59 billion in 2024, and is expected to reach USD 2.09 billion by 2029, growing at a CAGR of 5.56% during the forecast period (2024-2029).
The market for baked chips is expanding significantly due to several factors, like, accessibility, lifestyles, and cultural preferences, all of which have an impact on consumers' buying behavior and dietary preferences which lead to a rise in the acceptance of baked goods. Additionally, another factor driving the market is the rise in the consumption of nutritious snacks among the working population worldwide as it serves to maintain the body's metabolism and helps to control appetite in between meals. The companies operating in the market studied are thus launching baked chip products of different varieties to fulfill the rising demand for baked products. For instance, in June 2020, Bare Baked a snacks food brand comes up with its latest crunchy baked pineapple chips in the market.
Moreover, in an attempt to make a significant impact on the growing popularity of the baked chips market, particularly among millennials, manufacturers like Pepsico and Brewer's Foods are incorporating all-natural flavors and ingredients into their salted potato chip products as well as coming up with innovative combinations like paprika, jalapenos, and savory, sour cream flavors.
Additionally, an emerging middle class, an expanding economy, and an increase in urbanization are driving consumers' need for low-calorie foods and their willingness to pay more for them, which is helping to drive the global market for baked chips. Hence, the above-mentioned factors are actively accelerating the growth of the market studied and are expected to gain momentum during the forecast period.
The baked chips market is highly competitive owing to the presence of multiple national and international players offering a wide range of baked chips products in the market. Some of the major players include Guiltfree Industries Limited, PepsiCo Inc., Kellogg's Company, General Mills Inc., and Mondelez International, Inc. The market players are focusing on product innovation and the development of different flavors of chips. For instance, in April 2021, Brewer's Crackers expanded its line of chips products created from recycled leftover grain by introducing its new baked pita chips.
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