Baby Diapers Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Baby Diapers Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The global baby diapers market was valued at USD 44.88 billion in 2020 and is projected to register a CAGR of 3.82% during the forecast period (2021-2026).​

The COVID-19 pandemic impacted the sales of baby diapers as the closure of supermarkets and other physical retail stores due to the government's strict ockdown norms worldwide. However, the COVID-19 crisis accelerated e-commerce sales of the market studied. Online distributors recorded an increased interest, as home-bound consumers explore retail alternatives for purchasing baby diapers.

Owing to the increasing awareness regarding maintaining the hygiene of infants, parents have strongly adopted the usage of baby diapers. Ongoing advancements in the fabric used in a diaper, absorption capabilities, and special user-friendly features of diapers have led to competitors gaining a higher market share. Increasing demand for natural and hygienic products is driving manufacturers to develop bio-based disposable diapers, which is also projected to propel market demand.​

Market players are engaged in innovating the diaper technology, some of the key trends in the diapers market include eco-friendly/bio-degradable diapers, electronic diapers, organic diapers, and pant style diapers.

Key Market TrendsIncreasing Awareness towards Baby Hygiene

Owing to the increasing awareness regarding maintaining the hygiene of infants, parents have strongly adopted the usage of baby diapers. Diapers are among the essential infant daily care products and baby wipes, which help prevent bacterial infection and provide comfort. The growing concern about diaper rashes, which is often related to wet or infrequently changed diapers, is yet another factor that is augmenting the demand for baby diapers across the world. The next major concern about baby diapers among parents is the fabric of the baby diaper. On average, a single baby uses 7-8 diapers in a day, which means that the diaper is used for almost 24 hours a day. This resulted in an increasing number of consumers inclining toward cotton-based diapers to avoid skin allergies caused by synthetic diapers. Consumers’ growing concerns toward baby hygiene products, primarily baby diapers, and baby wipes, have strongly augmented the growth of the market across the world and is expected to attain strong growth during the forecast period.

Asia-Pacific Witnessing a Significant Growth in Baby Diapers Market

In the Asia-Pacific region, in China alone approximately 18 million babies are born every year, the country accounts for the major share in the global baby diaper market. Moreover, a wider distribution network and easy availability of numerous brands in the local markets led the key players to extend their sales to reach the inland markets. In the region, the rising demand for high-price, high value-added products in urban markets has led to the launch of many premium disposable baby diapers to complement their existing range of standard and economy products. Furthermore, in 2018, citing the region's platform in terms of technological development has witnessed the launch of smart diapers by Monit in South Korea, which has partnered with Kimberly Clark to bring in the technology in its baby diapers brand, Huggies. The company also plans to impart transition from selling the smart diaper sensor to a subscription service that provides unlimited diapers and personalized care service for the baby.

Competitive Landscape

The market studied is highly competitive, with a considerable number of regional and global players. The major strategies adopted by these companies include product innovations, expansions, and mergers and acquisitions. The market is primarily dominated by Procter & Gamble., Kimberly-Clark Corporation, Kao Corporation., Unicharm, and Essity Aktiebolag, among others. The presence of private labelled brands is expected to augment the competition among the players.

Moreover, product innovation has been the key strategy behind the Procter & Gamble and Kimberly-Clark Corporation market share and category growth over the years. The company has invested heavily in its research and development sector to launch innovative products in the market and tap into the ongoing interest of the consumers in sustainable baby products, including baby diapers.​

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Procter & Gamble Co.
Kimberly
Clark Corporation
Essity Aktiebolag
Kao Corporation
Domtar Corporation
Daio Paper Corporation
Ontex Group
Nuggles Designs Canada
Unicharm Corporation
Winc Design Limited
Cotton Babies Inc.

Please note: This publisher does offer titles that are created upon receipt of order. If you are purchasing a PDF Email Delivery option above, the report will take approximately 2 business days to prepare and deliver.