The Baby Carrier Market size is estimated at USD 570.70 million in 2024, and is expected to reach USD 876.88 million by 2029, growing at a CAGR of 8.97% during the forecast period (2024-2029).
The market for baby products is constantly growing as it makes a mother's life easier as a parent. It also ensures that the baby is stimulated correctly and safely while traveling and sleeping. The International Hip Dysplasia Institute has approved various brands as hip-healthy based on multiple parameters, thereby ensuring the child's safety. In the global baby carriers market, players have developed innovative and technologically advanced products to have a superior hold on the market. The technologically advanced baby carriers ensure higher levels of safety. Carriers with functions, such as the fully adjustable and easy-to-use baby carrier to hold infants and young children, crossable shoulder straps for better comfort and personalized fit, machine washable, and carrier with three ergonomic carry positions, such as front-inward, hip, and back carry, are among the innovative products introduced in the market. Moreover, the adjustable designs allow the mothers to do hands-free breastfeeding on the go. Ease of mobility, innovation in functionality and style, and the demand for ergonomically designed carriers are the key reasons for the popularity of baby carriers worldwide. Unlike prams and strollers, baby carriers are preferred, as they increase the physical and psychological connection between the infant and the parent.
The industry's growth has also been supported by an increasing number of certified babywearing consultants (people who are trained to teach others about the safe and comfortable use of baby carriers) and organizations, like Babywearing International, that seek to educate parents and other caregivers about how to use wraps and slings. The report offers market size and values in (USD Million) during the forecasted years for the above segments.
The global baby carrier market is fragmented, with several companies offering the products and competing with each other to gain more market share. Companies actively innovate new products and invest within the target segments. Thus, the key players are embarking on mergers and acquisitions, and expansions as their key strategies to achieve consolidation and optimize their offerings. Moreover, these players merge with local players to gain dominance in the local markets. Some of the top players in the market include Goodbaby International Holdings Limited, BabyBjörn Holding AB, Artsana Group, Ergobaby Inc., and Thrive International Inc. (Moby Wrap).
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