The Baby Care Products Market size is estimated at USD 116.17 billion in 2024, and is expected to reach USD 154.58 billion by 2029, growing at a CAGR of 5.88% during the forecast period (2024-2029).
Growing concerns about infant health are driving the market for baby care products. Because of environmental conditions like UV radiation, desert areas, dry environments, and many more, babies in those regions get affected easily as their skin is very sensitive. The skin related conditions like heat rash, cradle cap, and atopic eczema are some common conditions. To prevent such conditions, consumers prefer baby care products like baby oils, lotions, moisturizers, and many more for their babies.
Leading manufacturers in the baby care product market are leveraging opportunities from the emerging markets of Asia-Pacific to expand their consumer base. Key players are investing in physical retail and promotions to dilute the effect of a single promotion. Omnichannel strategies are likely to drive a return on investment. The market offers a diversified product portfolio, including organic baby infant nutrition and prebiotics-infused infant nutrition products. Nestle SA is one of the leading revenue generators, with popular brands such as Ceregrow, Lactogen, and Gerber, followed by Procter & Gamble, with Pampers being the most popular brand. Large multinational consumer goods companies are extending their core personal care brands to introduce premium baby care products. Johnson & Johnson and Unilever PLC introduced extensions of their core brands Aveeno and Dove, respectively, to offer lotions, creams, soaps, shampoos, and body wash for babies.
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