Baby Care Products Market - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)

Baby Care Products Market - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)

The global baby care products market is projected to register a CAGR of 5.2% during the forecast period.

The sales of baby care products witnessed a mixed impact of COVID-19. The bulk purchase of baby care products, primarily diapers and baby food, drove the baby care products market during the pandemic. However, certain markets, like India, where baby care products were not accounted as an essential commodity, led to the hampered distribution of these products in such markets.

The baby care product market is primarily driven by the rising baby health concerns, including skin diseases and the need for nutritional foods. However, the growing concern over safety standards and lack of awareness are likely to dampen the growth of the industry.

Innovative products with minimum environmental and health hazards, coupled with penetration in the untapped rural areas, are likely to drive the growth of the market during the forecast period.

However, stringent government regulations and quality standards governing the baby care products industry have a negative impact on the overall growth of the industry. Government initiatives to increase the awareness of breastfeeding among mothers and their emphasis on home-cooked food, such as ‘MAA’ – Mothers’ Absolute Affection, a national breastfeeding promotion program in India, are restricting the market growth during the forecast period.

Key Market TrendsBaby Diapers Dominate the Market

Baby diapers held the maximum market share in the global market. More than half of the global baby diapers market is dominated by North America and Europe. However, with the rise in the average birth rate of approximately 16.6% in developing markets, compared to 11.2% in developed markets, the baby diapers market in Asia-Pacific is expected to grow faster. The fastest-growing markets among the developed countries include India, Indonesia, Venezuela, Turkey, and Mexico. The market penetration of baby diapers in the United States recorded the lowest due to the stiff competition among key players and moderate product innovation. Among baby diapers, the diaper pants segment recorded the highest growth rate, compared to previous years, due to rising consumer awareness and ease of use.

Asia-Pacific Emerges as the Fastest Growing Market

The global baby care products market is highly dominated by North America and Europe. However, Asia-Pacific is one of the fastest-growing markets for baby care products due to the rise in the birth rate. An increase in brand penetration and a wide distribution network are the few factors driving the baby care products market in the region. The e-commerce sector is further supporting the growth of the market. The last couple of years recorded numerous baby care websites booming in the Indian market. The online baby care market began in 2010 with FirstCry.com and BabyOye.com. The key players in the online world, such as Babyoye.com, offer the ease of products being delivered to the doorstep. The online baby-care market mainly consists of segments such as baby food, skincare, toiletries/ diapers, toys, gears, and baby nurseries. The rise in consumer awareness and an increase in investments by the key players, such as Johnson and Johnson and Unilever, are expected to drive the market in Asia.

Competitive Landscape

Leading manufacturers in the baby care product market focus on leveraging opportunities posed by the emerging markets of Asia-Pacific to expand their consumer base. Key players are investing in physical retail and promotions to dilute the effect of a single promotion. Omnichannel strategies are likely to drive the return on investment. The market offers a diversified product portfolio, including organic baby infant nutrition and prebiotics-infused infant nutrition products. Nestle SA is one of the leading revenue generators, with popular brands, such as Ceregrow, Lactogen, and Gerber, followed by Procter and Gamble, with its Pampers being the most popular brand.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Nestle SA
Procter & Gamble Co.
Unicharm Corporation
Danone SA
Kimberly
Clark Corporation
Unilever PLC
Johnson & Johnson
Cotton Babies Inc.
Abbott Nutrition
Sebapharma GmbH & Co.

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