Ayurvedic Toothpaste Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Ayurvedic Toothpaste Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The global Ayurvedic Toothpaste market was valued at USD 876.4 million in 2021, and it is projected to register a CAGR of 14.21 % during the forecast period (2022-2027)

During the pandemic, the market for Ayurvedic toothpaste grew significantly as customers gravitated toward traditional herbal products for their functional benefits. Furthermore, due to various lockdown measures, the market had an elevated demand during the beginning of the outbreak, as customers stockpiled the essentials. COVID-19, on the other hand, has created an enormous potential for e-commerce platforms. As consumers continue to follow social-distancing norms and avoid visiting physical locations, online retailers have witnessed a considerable boost in sales. The study indicated a high consumer demand for personal care and hygiene products like toothpaste.

Over the long term, the demand for ayurvedic toothpaste is majorly boosted by increased consumer demand for sustainable, chemical-free, and eco-friendly products, along with a surge in product developments cued by contemporary market potentials. This attracts producers to the growing sector of Ayurveda and botanical extracts, which is gaining appeal among consumers because of its functional and organic complexity.

The market growth has been accelerated by the large marketing and promotional operations, as well as increased awareness about the benefits of utilizing ayurvedic products, as the industry's leading players engage heavily in advertising and publicity.

Key Market TrendsDeterring Oral Health among Population Globally

The prevalence of oral diseases continues to increase with growing urbanization and changes in living conditions, primarily owing to inadequate exposure to fluoride, availability and affordability of food with high sugar content, and poor access to oral healthcare services in the community. In addition, the rapid consumption of food and beverage with high sugar, as well as tobacco and alcohol, have contributed to oral health conditions across the world.According to World Health Organization, oral diseases pose a major issue for many countries and affect people throughout their lifetime, causing pain, discomfort, disfigurement, and even death. The Global Burden of Disease Study 2019 estimated that oral diseases affect close to 3.5 billion people worldwide, with caries of permanent teeth being the most common condition

Asia Pacific Dominates the Global Market

The Asia-Pacific region holds the major market share in the global market with major countries, such as India, China, South Korea, and Thailand. Moreover, research-based evidence suggests that ayurvedic toothpaste has various functional benefits over commercially available toothpaste. The herbal industry's roots can be traced back to ancient history, especially in countries like India. Traditional Ayurveda products, including toothpaste, are becoming more popular as people have become more aware of the concept as an alternative to chemical formulations that pushes for a holistic and personalized approach in all areas, including the personal care products business. The market in the country is further expected to grow faster, owing to the Indian government's promotion of indigenous products and increasing nationalistic tendencies.

As consumer concerns about general hygiene persist, Asia's top fast-moving consumer goods companies are diversifying their oral care portfolio by entering new and niche categories, such as Ayurvedic or herbal toothpaste. Ayurveda's global reach is pushed further by the Asian population migrating to foreign countries, creating a promising market for traditional oral care products, such as toothpaste.

Competitive Landscape

The global ayurvedic toothpaste market is highly competitive with key players like Dabur India Ltd., Colgate-Palmolive Company, Patanjali Ayurved, Himalaya Drug Company, and Vicco Laboratories. The prominent market players have been developing new and innovative products and targeting new consumer demographics. Additionally, these companies are focusing on increasing the production capacities of their existing plants while investing in R&D activities. These players differentiate their products in terms of ingredients, functionality, packaging, and price to gain a competitive advantage.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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