The Away-From-Home Tissue and Hygiene Market size is estimated at USD 39.81 billion in 2024, and is expected to reach USD 54.95 billion by 2029, growing at a CAGR of 6.66% during the forecast period (2024-2029).
It is estimated that more than 9% of the paper products processed worldwide end up as tissue products, accounting for at least 21 million tons of tissue paper annually. In recent years, away-from-home products are estimated to be accountable for more than one-third of global tissue consumption, and these products are increasing at a moderate pace every year. Furthermore, the Russia-Ukraine war has an impact on the overall ecosystem of the market.
The away-from-home tissue and hygiene market is highly fragmented. Due to high demand, many players are entering the market to have a stronghold in it by developing high-quality products for various end-user applications. Some key players include Kimberly-Clark Corporation, Georgia Pacific LLC (Koch industries), SCA (Svenska Cellulosa Aktiebolaget), Procter & Gamble, Clearwater Paper Corporation, Wausau Paper Corp., and Kruger Products, among others.
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