The Marketing Automation Software Market size is expected to grow from USD 5.75 billion in 2023 to USD 13.48 billion by 2028, at a CAGR of 18.58% during the forecast period (2023-2028).
Due to the increasing significance of marketing in generating sales and customer retention, marketing services are witnessing a rise in spending.
The marketing automation software market has several products available with a number of companies in the market, making it highly fragmented. Hence, innovation in the market is crucial, as consumers opt for products with the latest features. The capital expenditure is also high, which has helped companies with powerful competitive strategies to move forward rapidly.
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