Audience Analytics Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
The audience analytics market is expected to register a CAGR of 12.1% during the forecast period (2021-2026). The better the analysis was done on the audience, the more value can be generated and earn insights. It has become very important to understand the audience. Knowing about their actions, and about how they’re interacting with the brand is incredibly valuable.
Key HighlightsThe audience analytics market consists of several major players. In terms of market share, few of the companies currently dominate the market. With the importance of audience analytics recognized by the video streaming platforms, it has emerged as a lucrative market. With the new market entrants, the market is moving towards fragmentation.
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