Asia-Pacific Residential Vacuum Cleaners Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

Asia-Pacific Residential Vacuum Cleaners Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

Growth in the urban population in developing countries like India and China, improved infrastructural facilities, and rising awareness of cleanliness and hygiene are factors that drive the market. During the COVID-19-related lockdowns, people had to rely on themselves to clean their homes, which skyrocketed the demand for vacuum cleaners in some countries, including India. Cost-effectiveness, safety, efficiency, high accessibility to small areas, and automation in residential cleaning resulted in increased demand for vacuum cleaners. The improvement in living standards, rising disposable income, and increasing working population, coupled with high purchasing power and ease of operations, are anticipated to further drive the demand for household vacuum cleaners. However, low awareness levels, high energy consumption in the conventional type of vacuum cleaners, and high prices of robotic cleaners limit the market growth. Offline sales are expected to grow at a slower pace due to the impact of the increasing online sales. The demand for vacuum cleaners with high-efficiency particulate air filtration technology is increasing rapidly in developed markets.

The growing urbanization across the region, especially in developing countries such as India and China, is creating immense expansion potential in the market. Due to the increasing cost of domestic help services, a shift toward consumer appliances has been witnessed in the last few years. During the COVID-19-related lockdowns, people had to rely on themselves to clean their homes, which skyrocketed the demand for vacuum cleaners in some countries, including India. New product offerings by domestic companies in emerging economies, such as Xiaomi Corp., Eureka Forbes Ltd, and Kent RO System Inc., at affordable prices also aid the growth of the market.

The rising adoption of robotic vacuum cleaners in countries like China, Japan, and South Korea may augment product penetration in the region. Ongoing R&D, innovations, and integration of advanced technologies into the equipment may also proliferate the market demand in Asia-Pacific.

New cleaning requirements have emerged in response to the COVID-19 pandemic, along with the need to free up human resources to engage them in other activities. Such demands have necessitated the adoption of autonomous or robotic vacuum cleaners. Features such as automatic charging, smart home trend, and voice-activated commands powered by digital voice assistants, such as Amazon Alexa and Google Assistant, are attracting residential clients and end users. Advanced features such as navigation technology, voice control, and remote control allow these devices to help users save time and reduce human assistance. For instance, in February 2022, Midea, a prominent provider of home appliances, launched an innovative auto-dust robot vacuum cleaner, Midea S8+, which offers an automatic dust collection station. The device has an inbuilt LDS navigation system and a multi-map function, which allows the device to scan the whole house to clean the spaces without repeating any area. The additional feature of the vacuum cleaner includes upgraded sensors for smart detection, different cleaning modes, Wi-Fi connectivity, and voice support. It can also be connected to Google Assistant or Alexa and MSmartLife app. Therefore, market players are focusing on introducing new models of technologically upgraded vacuum cleaners to expand their product portfolios.

The report covers major domestic and international players operating in the Asia-Pacific residential vacuum cleaners market. The demand is driven by rising disposable income in the region. Large companies compete through volume purchasing, breadth of products, and effective merchandising and marketing. Small companies focus on a market segment and compete through the depth of products and superior customer service.

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support