The Asia-Pacific ready-to-eat food market was valued at USD 126.87 billion for the current year and is projected to register a CAGR of 4.54% over the next five years.
The Asia-Pacific market for ready-to-eat food is highly competitive, with numerous domestic and multinational players vying for a larger share of the market. The key players are adopting strategic approaches such as mergers, acquisitions, partnerships, and expansions, as well as focusing on new product development to enhance their brand presence among consumers. The leading companies dominating the regional market include PepsiCo Inc., Nestlé, Kellogg's Company, Pondok Abang, and Unilever, among others. Further, the companies have been introducing new and innovative products with the inclusion of naturally derived ingredients so as to make their product unique from the existing products. Owing to the rapidly developing nature of the market, new product innovation has become the most commonly used strategy among all, as it helps in understanding the changing needs of the consumers in the market.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook