Asia-Pacific Ready to Drink (RTD) Coffee Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Asia-Pacific Ready to Drink (RTD) Coffee Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Asia-Pacific Ready to Drink (RTD) Coffee Market is projected to grow at a CAGR of 3.5% during the forecast period (2020 - 2025).

Key Highlights

• The increase in the awareness of the health benefits of coffee, compared to aerated and sweetened beverages has driven the Asia-pacific ready to drink coffee market in recent years.
• The instant nature and convenience offered by RTD coffee are important drivers. The nature of the product makes it a highly trend-driven market, and as such, a certain element of innovation is constantly in demand.
• The growth indicated a significant increase since 2012 due to rising economies, hectic work culture, busy lifestyle and the growing trend of health consciousness among consumers. The increase in disposable income in the developing economies is another factor triggering the growth rate of the RTD coffee market in this region.

Key Market TrendsSupermarket/Hypermarkets Plays A Major Role To Drives The Market

Distribution of ready to drink coffees has expanded to several mainstream channels, such as supermarkets, hypermarkets, Specialist Stores, etc. Among the numerous outlets available, supermarket/Hypermarkets are preferred in the countries as it has varied varieties of coffees of different companies along with the catering to consumer’s preferences, is anticipated to drive the market growth in the future. The increase in demographics spending, ease, and convenience through supermarket purchases is expected to pave a strong pathway for RTD coffee manufacturers to penetrate, particularly in the developing countries, where these stores are being set in large number. The presence of physical shops, like Café Coffee Day, is expected to retain its position in such a competitive environment. With the increasing demand for RTD coffee. Walmart and Carrefour are some of the major hypermarkets/supermarkets operating at a country level.

Japan Occupies The Leading Position

Based on geography, the emerging markets of Asia-Pacific present a very high volume potential. Japan occupies the leading position here followed by Australia, China, and India, because of its large population and exponential growth of coffee consumption, represents a huge potential market. The region is expected to witness to high growth rate during the forecast period. The increased RTD coffee consumption in China is largely owed to convenience and a malleable flavor profile. The rising disposable incomes in India increases the demand for convenience food, such as RTD coffee. The Indian RTD coffee market is majorly driven by strong demand from younger consumers amidst thriving café culture. The major constraint for the market is in adapting to regional tastes and preferences. Japanese, where consumers are habituated to hot or freshly ground coffee, take considerable time and reluctance in adapting to the new tastes. Extensive marketing and use of locally sourced products are essential in countering this perception.

Competitive Landscape

The Asia-Pacific Ready to Drink (RTD) Coffee market is fragmented with the presence of numerous players. The key players are using growth strategies including mergers and acquisitions, expansion, new product development and partnerships to fuel market growth. There are several prominent players in this industry such as Ajinomoto General Foods Inc., Asahi Group Holdings Ltd.,Coco-Cola Company, Dr. Pepper Snapple Group,and among others.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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