Asia-Pacific Organic Baby Food Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

Asia-Pacific Organic Baby Food Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

The Asia-Pacific organic baby food market is projected to register a CAGR of 11.1% during the forecast period.

The growing awareness of the harmful effects of synthetic ingredients present in baby foods and the authenticity associated with organic baby food is driving consumers to switch to organic baby food as it is free of chemicals. The increased concern about the prevalence of lifestyle diseases is a major factor contributing to the growth of organic baby foods.

Over the long term, the baby food market is estimated to expand as parents seek healthy and nutritious ready-to-eat food options for their babies. The availability of a diverse product range for various flavors and innovations in baby food is estimated to drive the Asia-Pacific organic baby food market. Moreover, manufacturers are producing snacks that are suitable for infants at the teathing stage and introducing food textures and tastes, which is boosting the growth of the market.

Organic baby foods are considered premium products in the region. The high price of organic baby foods due to the high cost of organic raw materials is restraining the growth of the market in the region, as only high-income groups can afford organic baby foods. However, the willingness of parents to pay for healthy food is increasing the sales of organic baby foods.

The increased spraying of pesticides and other chemicals to improve the yield of products is deteriorating the overall quality of the food product. With consumer knowledge of the health consequences associated with pesticides, insecticides, and other chemical residues found in food, there is an increase in demand for natural and organic foods. According to FAO, In 2020, China was the largest insecticide-consuming country worldwide at 70 thousand metric tons. With the high use of chemicals, consumers are more inclined toward products that have clean labels and contain a lower level of synthetic ingredients to ensure food safety.

Moreover, the sustainability concerns of the parents have led manufacturers to develop carbon-neutral organic products. For instance, in July 2022, Nestle SA launched its first carbon-neutral toddler formula, a stage three formula for toddlers said to be sourced from Switzerland-based farms that do not use herbicides and growth hormones. The product is offered for toddlers of age 12-36 months and was launched online in China.

Parents are now choosing food for their babies more carefully. They look for ones that are free of chemicals, artificial ingredients, additives, added flavors, etc. The presence and availability of organic baby food and its closeness to breast milk are some of the driving factors for organic milk powders. The rising organic infant formula market relies on suboptimal breastfeeding rates, the substituting of breast milk at the early stage, and increased fertility rates.

China holds a significant market share of the Asia-Pacific organic baby food market. The increasing population, rise in working women and hectic work schedules, and insufficient breast milk is driving the sales of organic baby foods. Consumers in China are focusing on baby food with immunity-boosting ingredients. For instance, in August 2022, China’s Junlebao Dairy Group launched a new infant formula that mimics breast milk. The company claims that it contains one of the highest lactoferrin content in the market to meet the demand of parents looking for immune health benefits.

The Asia-Pacific organic baby food market is highly competitive owing to the presence of multiple regional and multinational companies offering a wide range of organic baby foods and trying to maintain their leadership position in the market studied.

Major players in the market include Abbott Laboratories, Nestle SA, The Hein Celestial Group, and Danone SA, holding a significant share of the market studied and embarking on business strategies, including product innovations, partnerships, strengthening their hold over online and offline marketing, and mergers and acquisitions, to expand their visibility and portfolio of offerings, thus, augmenting the growth of the market. For instance, in September 2021, HiPP, the largest processor of organic-biological raw materials worldwide, launched a new infant formula packaging featuring a customized version of Aptar Food + Beverage’s Neo closure. The neo-closure features an audible click that confirms the product is fully closed after use and also reduces the risk of contamination.

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