Asia-Pacific Oral Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Asia-Pacific Oral Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Asia-Pacific oral care market is forecasted to reach USD 31.5 billion by 2025 growing at a CAGR of 8.05% during the forecast period.

Key Highlights

• Increased consumer demand for special oral care products meeting targeted solution among Asians has fueled the market demand. Rising disposable income and growing concern for dental care has triggered the demand for expensive oral care products. Toothpaste remains the leading segment in the oral care market which is mainly driven by the essential need for a dental cleaning.
• Moreover, the dense population of countries such as China and India are another factor supplementing the consumption of oral care products in the region.

Key Market TrendsIndia to Foster the Asia-Pacific Oral Care Market

A survey conducted in India in 2012 revealed that only 51% of the Indian population brush their teeth with toothpaste and a toothbrush, but with the increase in awareness and economy of the country, the consumption of oral care products is also increasing. Oral health care products in India are mainly driven by ayurvedic or natural ingredient products. All the major companies in India are selling ayurvedic revolution products. For instance, Amway, an America company, has also launched a new Glister herbal toothpaste in India, which is enriched with 11 herbal ingredients.

Booming Preferences for Mouthwash and Rinses

Increasing purchasing power of the Asia-Pacific population coupled with convenient and effective attributes associated with the usage of mouthwashes has been driving the market for mouthwashes in the country. Moreover, recommendations from dentists and endorsements by dental associations have also helped end-user in adopting mouthwashes, and are further expected to boost the growth of the market. Many major and local players such as Elder Pharmaceuticals are trying to enter the mouthwash segment, with mouthwashes based on natural ingredients like aloe vera, green tea, and probiotics.

Competitive Landscape

Asia-Pacific oral care market is consolidated and holds a strong prevalence of global companies. Key players are launching products with natural benefits and heavily investing in promotional and marketing of respective launches. Some of the major companies dominating the regional market are Procter & Gamble, Colgate-Palmolive Company, GlaxoSmithKline plc and Unilever.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Procter & Gamble
Unilever
Colgate
Palmolive Company
Church & Dwight Co., Inc.
GlaxoSmithKline PLC
Sunstar Suisse SA
Henkel AG & Co. KGaA
Hawley & Hazel (BVI) Co. Ltd

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