The Asia Pacific men's grooming products market size is expected to grow from USD 13.26 billion in 2023 to USD 19.40 billion by 2028, at a CAGR of 7.90% during the forecast period (2023-2028).
The Asia-Pacific men's grooming products market is fragmented and competitive, with a strong presence of both regional and international players. Major players in the market have a strong hold on the market with the launch of new products. These players are focused on innovating new products, focusing on the customers' specific needs, thereby increasing their presence in the market.
The key players in the market include The Procter & Gamble Company, Unilever Plc, L'Oreal SA, Beiersdorf AG, and Shiseido Company, Ltd, among others. Further, the companies have been introducing new and innovative products with the inclusion of naturally derived ingredients so as to make their product unique from the existing products.
Owing to the rapidly developing nature of the market, new product innovation has become the most commonly used strategy among all, as it helps in understanding the changing needs of the consumers in the market.
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