Asia Pacific Hair Styling Tools Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

Asia Pacific Hair Styling Tools Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Asia Pacific beauty and personal care market is projected to register a CAGR of 4.93% during the forecast period.

• In Asia Pacific, hair is considered a defining feature of beauty and people attach significance to the quality and texture of their hair, believing it reflects their overall physical health. The market is witnessing a rapid change in keeping their hair healthy and thus following a good hairstyle, which is further influenced by evolving fashion trends, celebrity styles, and cinema making a major impact on hair styling. This is thus fueling the use of hair styling tools.
• Furthermore, the rise in the professional salon service industry in the emerging Asian-Pacific countries has opened vast opportunities for hair styling tool manufacturers to offer straighteners, curlers, crimpers, and various other hair tools. As consumers gravitate towards receiving professional salon services, it strongly supports the sales of hair styling equipment across the region.

• The hair styling tools market is dominated by the hair dryers and hair straighteners segment in the emerging countries of Asia-Pacific. Asian consumers are more driven towards having silky, soft, and well-styled hair, which places demand for hair styling tools. Consumers in the market are even willing to pay considerable money for good-quality products that treat hair with care with less damage.
• Prominent market players are introducing products as per consumer needs, such as lightweight and portable hair straighteners that cause less hair damage technology, in tandem with introducing cost-efficient products to raise the affordability of products and enhance their consumer base across the region. In addition, the rising personal grooming trends and the increasing spending power of consumers are propelling demand for hair styling tools across Asia-Pacific.

• Chinese consumers are paying more attention to their personal image and beauty and leaning toward hair styling tools. The Chinese people, especially women, believe that beauty tools such as hair dryers, straighteners, and curlers give them more confidence in their overall looks, driving the sales of hair styling equipment in the country. Consumers in the country are also willing to pay more for branded or premium products due to the high quality offered and are even brand loyal to the companies.
• Furthermore, consumers wish to purchase hair styling tools and equipment through online sales mediums as it saves time and is convenient. Furthermore, consumers in the country are experimenting by carrying out basic hair activities such as hair cutting and not opting for professional hair care services. This is further expected to boost the demand for different hair styling tools, such as hair curlers, hair dryers, etc., in the country during the forecast period.

The Asia Pacific hair styling tools market is a highly fragmented market with the presence of both local as well as multinational players. Prominent market players adopt different marketing strategies like product launches, innovations, and research and development to provide advanced hair protection technology to cater to the requirements of consumers' safe hair styling preferences. Major players in the Asia-Pacific hair styling tools market include Koninklijke Philips N.V., Panasonic Corporation, SSK Group, Andis Company, Inc., and Havells India Limited, among others.

• The market estimate (ME) sheet in Excel format
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