Asia Pacific Hair Care Market - Growth, Trends, and Forecasts (2023 - 2028)
The Asia-Pacific hair care market was valued at USD 31,256.1 million in 2021 and is projected to register a CAGR of 5.70% during the forecasted period.
Key HighlightsThe market is highly fragmented due to numerous small and large vendors. Companies have also begun to invest considerably in advertising to increase product awareness among users. The key players actively focus on gaining larger market shares through constant innovation in products and investments in R&D to develop niche products. Companies are also using this method to build their brands and improve customer satisfaction, providing products more inclined to the customers' needs. The industry is considered to have significant levels of competitive rivalry in light of the above-mentioned criteria. To speed up the global beauty industry's progress in tackling plastic waste, market players are considering environmental and human health issues and embracing sustainable initiatives in addition to new product developments and mergers and acquisitions. Some of the major players in the market include Dabur India Ltd, Procter & Gamble, Unilever PLC, L'Oréal S.A., Kao Corporation, and others.
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