Asia-Pacific Frozen Bakery Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
Asia-Pacific frozen bakery market is projected to grow at a CAGR of 8.6 % during the forecast period (2020 - 2025).
Key HighlightsOwing to the busy lifestyle of consumers, there has been a rise in the popularity of convenient food products in India. This, in turn, has fuelled the rise in the growing popularity of frozen bakery products. Muffins, puffs, and other savory products are also gaining popularity as younger populations often visit independent bakeries to relish snacks. The market is expected to propel with growing global tourism, hospitality industry, and increasing demand for frozen bakery products, due to its convenience, as they offer instant service with retention of both freshness and quality as well. Consumer choice for nutritious and eye-appealing products with enhanced shelf life, without compromising the taste and quality has made industrialists switch from fresh to frozen bakery products.
Frozen Bread is the Largest MarketAmong all the frozen bakery products, frozen bread is the most often preferred product in Asia-Pacific countries. Bake off technology (BOT) is an umbrella term for all the technologies used for frozen bread development. One of the most preferred technologies used in the frozen bread development is Unfermented Frozen Dough (UFD), followed by Partially Baked Frozen Bread (PBF), and Partially Baked Unfrozen Bread (PBUB). UFD requires skilled personnel but produces products with quality comparable to scratch baking and requires at least 3 hours of time. Quality loss during storage is the major restraining factor associate with a fully baked frozen bread market.
Competitive LandscapeThe market studied is highly fragmented, with the substantial presence of numerous global and regional players. The market consists of numerous players for retail and foodservice channels. The global companies have been actively involved in foodservice channels, in order to provide various frozen bakery products in ready-to-bake and ready-to-prove forms, which ease the process of making the final product. The increasing demand among the milddle calss population has been one of the driving factors for the expansion of various companies across regions, with the introduction of new and innovative products.
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