Asean Sensitive Skin Care Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

Asean Sensitive Skin Care Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The ASEAN Sensitive Skin Care Market size is expected to grow from USD 2.42 billion in 2023 to USD 4.02 billion by 2028, at a CAGR of 10.66% during the forecast period (2023-2028).

Customers are inclined toward various skincare products because of expanding disposable income, intense advertising activities, and the debut of innovative products by manufacturers. Consumers are using skincare products earlier as they become more aware of skin illnesses and treatments, which is helping the market grow. An increasing number of women opt for anti-aging products, which comprise a significant sector of the skincare products industry. The high prevalence of sensitive skin syndrome, leading to sensory effects such as itching, burning, stinging, tightness, and dryness among consumers in ASEAN countries, makes it the most lucrative market for skincare brands.

The common cause of sensitive skin syndrome is underlying eczema/dermatitis. Companies are expanding facilities in these countries, coupled with the launch of organic and new products, contributing to the growth of sensitive skincare products in the region. The growing demand for natural, organic, and halal skincare products in countries like Malaysia and Indonesia is expected to drive the growth of sensitive skincare products in the ASEAN region. There are several benefits associated with organic sensitive skin care products that are made of natural ingredients without any chemical elements. The ingredients used in them are organically farmed and do not contain genetically modified materials, synthetic residues, or chemicals.

Moreover, organic sensitive skin care products provide an effective protective agent for all ages, genders, and skin types. Therefore, consumers prefer organic sensitive skin care products, which eventually increases demand for sensitive skin care products. Furthermore, sensitive skin care products are suitable for babies, people with sensitive skin and allergies, and those with chronic skin conditions. Therefore, consumers prefer sensitive skin care products nowadays.

ASEAN Sensitive Skin Care Market Trends

Strong Preference for International Brands over made in country products

Consumers in ASEAN countries, especially Malaysia and Indonesia, prefer foreign-made cosmetic products to local ones. Majority of the population in these countries like global brands due to the quality and availability of these products. Increasing consumer awareness of skincare and increased purchasing power has increased demand for imported niche and premium brands of sensitive skincare products. This, in turn, is stimulating the market for sensitive skin care products. Moreover, international brands also offer organic sensitive skincare products. This factor has resulted in a shift in preference from synthetic skincare products to organic products among consumers. To capitalize on this growing interest, the manufacturers in the market have been revamping and expanding their product offerings by introducing a wide range of organic sensitive skincare products containing plant-based, clean-label ingredients, with claims such as ‘organic,’ ‘vegan,’ ‘natural,’ ‘chemical-free’ and ‘cruelty-free.’

The demand for imported skincare continues to increase, along with the need for affordable premium cosmetic brands from middle-class consumers in the ASEAN region. To face competition with imported products, the government, through the ministry of industry, provides incentives for domestic-made cosmetics companies, which along with others, are given in the form of tax allowances and exemption from import duty on machinery imports.

Specialty Stores are the Most Preferred Channel of Purchase

The mass-market personal care brands from global giants, such as Unilever and Johnson & Johnson, are quite prevalent and widely available at specialty stores. Thus, consumers seeking sensitive skincare products find it convenient to shop from specialty stores. Moreover, consumers are gaining traction for specialty stores to buy sensitive skincare products, as these channels comprise better customer service and have premium products, enabling consumers to make product comparisons from a wide variety of sensitive skincare products. Despite such a niche approach, specialty stores face stiff competition from online stores in terms of product offerings and attractive discount options.

Furthermore, specialty stores offer greater visibility and a wide assortment of sensitive skin care products, including creams, cleansers, toners, etc. Some stores offer a separate section for Acne, Rosacea, and Psoriasis treatment products. The tailor-made approach and the customized products catering to the targeted consumers have prompted enhanced sales of sensitive skin care products through specialty stores across the region. Moreover, specialty stores offer innovative sensitive skin care product variants.

ASEAN Sensitive Skin Care Industry Overview

The ASEAN-sensitive skincare products market is fragmented and comprises regional and international competitors. Some market key players are Derma 365, Johnson & Johnson, Laboratoires Pierre Fabre, Galderma S.A., and Beiersdorf AG. These players are increasing their investments in R&D and marketing and expanding their distribution channels to maintain their positions in the market. Moreover, global players in the market are focusing on leveraging opportunities posed by the emerging markets of Asia-Pacific, like Thailand, Indonesia, and Vietnam, to expand their revenue base.

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