Artificial Turf Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)
The global artificial turf market is projected to register a CAGR of 11.1% over the forecast period 2022-2027.
The COVID-19 pandemic has affected economies and industries in various countries. The unprecedented rise in the number of COVID-19 cases and the subsequent lockdown of numerous manufacturing facilities influenced the growth of various markets. In the Middle-East and Africa, the distribution network was significantly disrupted, which affected the sales of artificial turfs. According to Synthetic Grass Warehouse, artificial turf contractors are experiencing gains in sales up to 30% from 2020. Sports field applications represented 63% of the installed turf in 2020 and are anticipated to remain the largest application segment over the forecast period. However, the use of turf in landscape applications is growing rapidly and is likely to create growth opportunities for the artificial turf market in the near future. The global marketplace is recovering from its losses. Manufacturers can overcome the demand and supply gap due to the revival of their operations.
Artificial turfs find the highest use in contact sports, such as soccer and rugby, which are two of the most popular games in and around Europe, thus contributing to the significant share held by the regional market. Many new artificial turfs are being set up for soccer and rugby grounds, with the most notable development being the usage of artificial turfs for the FIFA Women’s World Cup and in the FIFA World Cup. There is high demand for artificial turf in the residential and commercial application sectors also. With various advantages, artificial turf has become a valid substitute for lawns. They are used in backyards, edgings, pavers, medians, and poolside areas and are used to create commercial and residential playgrounds, focusing on children's safety. Further, various developed and developing countries are experiencing rapid urbanization, leading to the significant growth of the construction sector globally, thereby fueling demand for low-maintenance products, especially artificial turf.
Artificial Turf Market TrendsHigh Adoption of Artificial Grass in Various Sports Tournaments Driving the MarketThe sports segment held the largest market share. There is high demand for artificial turf due to easy maintenance and more playing time from the sports industry. Moreover, market growth is attributed to the introduction of high-quality artificial turf products by players approved by various associations, such as the Federation Internationale de Football Association (FIFA). Owing to minimum maintenance efforts and the growing demand for artificial turf from the sports and residential sectors, the artificial turf market is expected to witness high growth potential. The factors responsible for the growing demand for artificial turf in the sports sector include a remarkable rise in the number of sports events and unfavorable climatic conditions for the growth of natural grass. For instance, CCGrass installed artificial grass on a football field of Dingyuan County Sports Center, while Anhui obtained FIFA Quality Pro Certification in 2022.
Europe Dominates the Global MarketUnited Kingdom is the largest market for artificial turf in Europe, with more than 5,000 artificial turf pitches in the country. France is also a major market for artificial turfs in Europe and has 1800 synthetic pitches, which account for 4% of all the pitches installed across France. Rugby is a major sport in France, and over the last six years, around 277 synthetic pitches have been installed among the 29 countries where rugby is played. In Germany, DFB (German Football Association) installed 1,000 synthetic mini-pitches to increase the popularity and develop football in Germany, right from the grass-root level. Luzhniki Olympic Complex is the largest sports complex in Russia and is home to as many as ten artificial turf pitches.
Artificial Turf Market Competitive AnalysisThe global artificial turf market is competitive. The top players hold around 44% share of the artificial turf market, while the other companies have 56% of the market share. In the artificial turf market, the dynamics of the market change with geography. Tarkett Group is a global leader in the artificial turf market. Major players in the artificial turf market are focusing on various strategies, such as new product launches, expansion, and mergers and acquisitions, to fulfill consumer demand. Moreover, research and development activities and advancements in technologies for recycling artificial turf are likely to offer more opportunities for the growth of this market during the forecast period.
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