Argentina Mammography Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Argentina Mammography Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Argentina's Mammography Market was valued at USD 19.36 million in 2021 and is projected to register a CAGR of 9.10% during the forecast period (2022-2027).

The impact of the COVID-19 pandemic has been substantial in the country. During the year 2020, Argentina’s GDP growth shrank by 9.9% on an account of COVID-19. Two fundamental examinations, namely, breast ultrasounds and mammograms were severely impacted on an account of the curbs and restrictions imposed on the closure of diagnostic and screening centers across Argentina. As per the research report “COVID-19: maintaining essential rehabilitation services across the care continuum” published in BMJ Global Health, in May 2020, the National government-mandated response to COVID-19 in Argentina stated that in March 2020, the country declared a state of emergency, and imposed a nationwide lockdown suspending all outpatient services. The inpatient rehabilitation services were offered, however, at reduced capacity. Patients were not opting for their diagnostic and rehabilitation procedures despite the services being in continuation owing to the fear of infection. Thus, due to the COVID-19 pandemic, the market faced a slight setback owing to the delay in diagnosis, unavailability of screening facilities, and no remunerations offered by the state governments. However, as lockdowns and restrictions were getting relaxed, there was an increase in demand for mammography services. Many women who had canceled their appointments or had their visits for mammography services postponed will now be able to get their tests done. Hence, the above factors show that COVID-19 hurt the growth of the mammography market within the country.

The major factors affecting the growth of the market are the increasing prevalence of cancer, increasing the aging population, and increasing awareness urging people to have early screening. Furthermore, a research study conducted in July 2021 for investigating the cost-effectiveness of tele-mammography for at-risk Argentinian women aged 40 and above, concluded that the adoption of tele-mammography within the country is expected to increase breast cancer detection with higher sensitivity. As a result, this would increase the access to breast cancer screenings among women decreasing mortality associated with it. Additionally, In October 2020, Wunderman Thompson Argentina had launched “15 seconds,” which is a new breast cancer awareness campaign with the goal of creating awareness and educating people about the early diagnosis of breast cancer.

Hence, all these aforementioned factors are expected to drive the market growth in Argentina over the forecast period.

Key Market TrendsDiagnostic Centers to Hold Significant Share in End-User Segment

The market for mammography in diagnostic centers is growing due to various factors that include the high burden of breast cancer cases and more product launches of mammography devices in diagnosing issues. Additionally, awareness programs are also expected to boost the market growth.

Many diagnostic centers offer screening services for breast cancer in Argentina. For instance, in November 2020, a renowned healthcare organization in Argentina with 13 locations around Greater Buenos Aires, Centro Rossi, announced that it will be integrating the Exa Enterprise Imaging Platform across all of its facilities. A deal between Konica Minolta and Habitat Evolution to market the Exa Enterprise Imaging Platform throughout Argentina was also disclosed. The implementation of such steps taken by the companies is expected to enhance the growth of the segment studied in Argentina.

In addition, for improving both early detections of the disease and access to treatment, Argentina’s National Cancer Institute (NCI) recently announced the launch of the National Cancer Control Plan in April 2021 which is a set of strategies centered around the World Health Organization guidelines, to help people prevent and cope with the disease. With the implementation of such plans, the country is witnessing a higher number of women visiting diagnostic centers to get checked for breast cancer.

Hence, due to the above-mentioned developments and increase in breast cancer prevalence in Argentina, the demand for mammography devices is further expected to improve the market growth in this segment.

Competitive Landscape

The Argentina mammography market is a consolidated one, owing to the presence of a few major players in the market. The major market players are focusing on technological advancements and reducing the side effects of the procedures. Some of the major players in the market are Canon Medical Systems Corporation, Fujifilm Corporation, GE Healthcare, Hologic Inc., Koninklijke Philips NV, and Siemens Healthineers.

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