Argentina Beauty and Personal Care Products - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Argentina Beauty and Personal Care Products - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Argentina Beauty and Personal Care Products Market is expected to register a CAGR of 7.21%, during the forecast period, 2020 - 2025.

Key Highlights

• Argentinian economy was beginning to show signs of recovery, with a slight improvement in real wages, and most of the beauty and personal care categories registered growth in retail volume sales.
• With consumers increasingly turning to the internet for advice on beauty and personal care products, the influence of digital channels has grown lucratively. The purchasing decisions of consumers in Argentina are highly influenced by social media, as they follow vlogs, bloggers, and influencers for the information on products and application techniques.

Key Market TrendsHair Care Products Witness a Significant Share in Argentina Beauty and Personal Care Products Market

In beauty and personal care market, hair care is one the prominent segment, which has various types of products, which include hair color, shampoo, hair conditioner, hair oil, and hair styling products. Moreover, with the growing population, the market of hair care in Argentina has grown more actively with the growing demand for the products. By the rising demand, the key players of the industry such as L'Oreal and Revlon are establishing an e-commerce platform for dominating the demand of potential buyers across the globe and attaining the huge market share.

Rising Demand for Organic Cosmetic Products

Argentina is a useful source of flora and fauna, mostly used in natural beauty products and a growing Argentine export products. Argentina is also known for its wines and is now also using the Vitis viniferas complex found in grapes as an antioxidant. In Argentina natural cosmetics products has witnessed a significant growth in the cosmetics market as the consumer are looking toward a healthier lifestyles through the use of organic products. Consequently, these perceptions have given rise to a demand for natural additives and ingredients used in cosmetics. Moreover, an ageing population that has greater access to organic products have also driven the growth of the organic cosmetics market.

Competitive Landscape

The Argentina beauty and personal care products market is fragmented. Some of the major players in the beauty and personal care products market in Argentina are Shiseido, Beiersdorf AG, L'Oreal Group, Procter & Gamble, The Estée Lauder Companies Inc., and Unilever, among others.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

L'Oreal Group
Procter & Gamble
Beiersdorf AG
Unilever
The Estee Lauder Companies Inc.
Shiseido
Mary Kay
Avon Products, Inc
Alticor

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