Apple Cider Vinegar Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

Apple Cider Vinegar Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

The global apple cider vinegar market is projected to grow at a CAGR of 12.32% during the forecast period, 2021-2027.

During COVID-19, with more people staying at home, reasons, like work from home and other options, led the consumers to stay fit and concentrate more on physical well-being. Moreover, the COVID-19 pandemic has brought the health crisis caused by overweight and obesity to the fore. Thus, consumers prefer apple cider vinegar as an easy and healthy option. Targeting this emerging trend, the companies are well positioning their product to address this demand. Thus, manufacturers are leveraging this tailwind to further build the base through innovation, distribution enhancement, and higher product visibility. For instance, Dabur India Ltd's Apple Cider Vinegar and a series of new products were exclusively launched on Amazon India during COVID-19 peak time in, August 2020.

Rigorous researches proved that apple cider vinegar has several health benefits including obesity, heart disease, cancer, and bacterial infections. However, consuming too much vinegar may lead to unwanted effects like tooth decay on the regular consumption of undiluted vinegar, nausea, and even low potassium levels in some extreme cases. Skin burns can also take place if undiluted apple cider vinegar stays in contact with the skin for a long period. Hence, it is anticipated that the mentioned effects can hamper the flourishing market to an extent.

The rise in demand for the product is mainly due to its overall benefits has encouraged new players to invest in the market with product differentiations in terms of flavor, format, packaging, and others. Additionally, the penetrated e-commerce channels are further boosting the sales of the product in the forecast period.

Apple cider vinegar has been used medically for centuries. However, it has enjoyed a surge in popularity in recent years due to its natural remedies for various health problems. Additionally, doctors worldwide claim that apple cider vinegar supports digestion, helps control blood sugar level spikes, and creates a feeling of satedness. It can also be beneficial for those looking for a weight loss aid. Several instances benefit the market growth, as there are consumers who prefer researching for the product before consumption, hence, increasing the market growth as they are aware of the product and can also suggest other people.

Due to its growing demand, new start-ups are utilizing these opportunities to diversify their business. In 2020, Yumi Nutrition, a Manchester-based provider of chewable vitamins and supplements, has further enhanced its product range by launching a new apple cider vinegar gummy food supplement. Moreover, its products are infused with superfoods, like pomegranate and beetroot, enriched with vitamin B12 to promote good bacteria, remove toxins, and cleanse the body. The product is organic, vegan-friendly, and gluten-free.

Apple cider vinegar (ACVs) is very popular in the Asia-Pacific region. The consumers in the region widely consume it directly by mixing it in water, owing to its health benefits, also, it is used in varied Japanese and Chinese dishes in the form of marinades, dressing, or sauce, providing tangy flavor to the dish. With the growing demand, players operating in the market are focusing on expanding their presence to capture the market and to achieve a competitive advantage. For instance: In 2020, Dabur India Ltd launched its new “Dabur Himalayan Apple Cider Vinegar”. The product is 100% natural, unfiltered, undiluted, and unpasteurized Apple Cider Vinegar with genuine vinegar content. With no added colors and preservatives, it is made from 100% pure Himalayan apple juice. The product is exclusively launched on Amazon India.

The market is highly fragmented with the strong presence of various global and regional key players operating in the market. The companies that are leading the market presently strive to come up with products that can be as versatile in use as possible. The major players like Barnes Naturals Pty Ltd, The Kraft Heinz Company, Carl Kühne KG, PepsiCo, Inc., White House Foods, etc. have introduced various free-from kinds of apple cider vinegar at a large scale to promote the growth of the potential market.

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