The Primer Market size is estimated at USD 21.34 billion in 2024, and is expected to reach USD 28.44 billion by 2029, growing at a CAGR of 5.91% during the forecast period (2024-2029).
The COVID-19 pandemic negatively impacted the market as construction and automotive manufacturing activities were temporarily halted to reduce the spread of new COVID-19 cases, thereby decreasing the consumption of primer in these end-user industries. However, the condition started recovering in 2021. This is expected to increase the demand for the product during the forecast period.
The primer market is consolidated in nature. The major players (not in any particular order) include AkzoNobel NV, The Sherwin-Williams Company, Axalta Coating Systems LLC, PPG Industries Inc., and BASF SE.
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