The global air fryer market generated a revenue of over USD 1.2 billion in the current year and is anticipated to register a CAGR of more than 5% for the forecast period.
Air fryers circulate hot air to cook the food, similar to a fan oven, and rely on a chemical process known as the Maillard reaction to crisp up the exterior of food, with tasty results. High demand from restaurants, hotels, and hospitals is expected to boost the market growth. Moreover, the high demand for energy-efficient products is expected to have a positive impact on market growth. Additionally, an inflow of new competitors and private label brands were entering the market, raising the level of competition.
Many different types of people have started using air fryers, including families trying to use less oil and health-conscious people and working professionals looking for quick supper options. Apartment dwellers and households with fewer members were drawn to air fryers because of their modest size and adaptability.
COVID-19 impacted the air fryers market. The pandemic has accelerated the adoption of digital and remote research technologies. Many businesses have had to pivot to virtual research methods due to social distancing measures, and this has highlighted the importance of having flexible and adaptable research technologies in place. Post-COVID the market witnessed a huge growth as people became more health-conscious.
Digital air fryers feature LCD panels, temperature sensors, programmable thermostat settings, and a variety of cooking modes, including max crisp, air fry, air roast, air broil, bake, reheat, and dehydrate. Such features improve convenience, which raises demand. The manual air fryer, on the other hand, only has grills and standard frying settings. Therefore, in order to ensure product innovation and global market sales, the majority of producers are concentrating on digital air fryers.
Due to lifestyle changes and higher disposable incomes, there is a surge in demand for air fryers among residential end users. The availability of electronic and digital offerings for domestic consumers is increasing in the market. In order to improve kitchen aesthetics, homeowners are increasingly seeking technologically advanced and intelligent kitchen equipment due to slow cooking and the restricted usefulness of traditional kitchen appliances. The commercial segment of air fryers is on the upper hand over the residential segment as the popularity of restaurants and hotels is on the high surge. But over the years, the use of Air fryers in the residential segment has kept on increasing.
The global air fryers market is moderately competitive, with the presence of major international players. The market studied presents opportunities for growth during the forecast period, which is expected to further drive the market competition. The companies in the market are constantly engaged in various developmental activities, such as acquisitions, mergers, partnerships, expansions, and product launches, which increases competitive rivalry.
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