Air Freshener Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Air Freshener Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Global Air Freshener market is forecasted to grow at a CAGR of 3.8% during the forecast period (2019 - 2024).

Key Highlights

• The increasing urbanization, better living standards, availability of new and innovative air fresheners, rising concern for the air quality, and increasing demand from commercial users are expected to drive the growth of the air freshener market. Also, the rising investments in R&D activities to introduce natural and chemical free air fresheners is expected to propel the market growth in the coming years.

Key Market TrendsSurge in Innovations in Air Fresheners Across the Globe

Manufacturers of air fresheners are more focused on developing new and innovative products to meet the changing needs and demands of consumers by using advanced technologies. Key players are differentiating their offerings in terms of functionalities, flavors, nature of ingredients, size, and packaging format, in order to gain competitive advantage and increase their customer base.

North America was the dominant region in the market, owing to the consumer awareness related to health and environmental concerns, including harmful usage of aerosol sprays. This has resulted in an increase in the demand for aromatherapy and candle air fresheners. Consumers have started moving towards candle air fresheners, as they are considered to be environmentally friendly and promotes a healthy lifestyle as compared to electric air fresheners and sprays. Candle air fresheners were the best performing category in the industry especially in the European and Asia Pacific.

Competitive Landscape

The major strategies adopted by the companies operating in the air freshener market are product innovations, expansions, and mergers and acquisitions. Sustainable competitive advantage through innovation is the main criteria for the growth of the market share of major players across the globe.

Companies are increasing their investments in research and development (R&D) and marketing, and are expanding their distribution channels to maintain their position in the market.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Henkel AG & Company
Procter & Gamble Co.
Church & Dwight Co. Inc.
Reckitt Benckiser Group PLC
S. C. Johnson & Son
Farcent Enterprise Co. Ltd
Newell Brands
The Godrej Group

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