Agricultural Tires Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Agricultural Tires Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The agricultural tires market is expected to register a CAGR of over 5.13%, during the forecast period, 2020 - 2025.

Key Highlights

• The rise in demand for efficient and productive agricultural machinery end-products, especially among developed nations, drives the agriculture tires market. After China, Germany is the second-largest exporter and manufacturer of agricultural tires. The demand for farm products from expanding populations and technological advancements in agricultural equipment are the primary factors propelling the agriculture tire market growth.
• In 2019, the trade war between China and other countries resulted in an increase of prices drastically, which further boosted the demand for locally produced tires in some regions.
• While the overall scenario of the market is positive, the demand is hugely dependent on the economic turmoil in the region that invariably affects the farmers’ income and purchase of farm machinery. However, a downturn in farming equipment sales is expected to continue in 2020, as COVID-19 severely impacted the automotive industries, including the agriculture tire market.
• The agriculture tires aftermarket is highly fragmented and poses a high risk to OEMs in this field. Changing agriculture machinery design and increasing penetration into newer unknown terrain are expected to require tires with newer and stronger rubber compounds. Floatation tires, forestry tires, trailer tires, and compound rubber tire with steel flex walls are the trending tires in the agricultural tires market.

Key Market TrendsLow-Pressure Tires Offering Higher Yields

Low-pressure tires cause less soil compaction, as lower-pressure radial tires create a more extended soil footprint to more evenly distribute the tractor's weight.

Early results from work done at the Harper Adams University also suggests that reducing tire pressure may have significant economic implications, including an average 4% yield increase using lower-pressure tires.

As a result, more versatile tires are being launched in the market, which reduces soil compaction and saves farmers' time, while meeting all the safety standards.

• In September 2020, Michelin introduces the TRAILXBIB, its newest agriculture tire for slurry wagons, spreaders, and trailers designed for outstanding endurance, prolonged tire life, and low soil compaction. The company co-developed the tire with farmers from several continents. The Michelin TRAILXBIB is air-systems ready and designed with Michelin VF Ultraflex Technology to help reduce soil compaction and optimize yields. The tire has a low-pressure impact in fields, and it is puncture and aggression resistant.

Technology companies are expanding its existing portfolio of comprehensive services, with a digital solution for end customers, dealers, and contractual partners, and they are further expanding its activities in the agricultural sector. For instance:

• In December 2019, Continental launched its all-new agriculture app, Agriculture TireTech, aimed at the farming industry. The core element of the Agriculture TireTech is its pressure-load calculator, where users can check the right pressure for their tires depending on the load.

Increasing Demand in the United States Despite Falling Farm Income

The agricultural tires market in the US is projected to grow at a CAGR of 5.36 % during the forecast period.

The US agricultural sector has witnessed steady growth, with marginal production loss due to the COVID-19 pandemic. However, in 2019, trade tensions, coupled with bad weather hampered planting and harvesting throughout the country. As per the latest data released by the US Department of Agriculture, agricultural exports in 2020 accounted for USD 135.87 billion, while the agricultural imports amounted to USD 133.22 billion.

The US Department of Agriculture projects the country’s agricultural exports to amount to USD 152 billion during FY2021, driven by higher soybean and corn exports.

Replacement tire sales in the country witnessed a YoY decline of 9% in 2019, however, it is pegged for growth during the forecast period due to the positive outlook for the agriculture sector. The envisioned growth has encouraged tire manufacturers to enhance their production capacity and release new tire variants to cater to a larger market segment.

On this note, Nokian Tires and Continental A.G. are aiming to initiate commercial production at their newly constructed facilities in the US, which have been constructed at a capital investment of USD 360 million and USD 1.45 billion, respectively.

Because of the aforementioned reasons, the market in the United States is projected to grow at at high rate compared to other regions.

Competitive Landscape

The agricultural tires market is fragmented. The major players in the agricultural tires market are Bridgestone Corporation (Firestone), Titan International Inc. (Goodyear Tires), BKT, Continental Reifen Deutschland GmbH, Michelin, among others.

Other companies in the industry include Carlisle Companies Incorp., Trelleborg Wheel Systems, McCreary Tire & Rubber Co. In order to maintain market dominance, the major companies are focusing on product up-gradation and customization, to keep the overall product line, with robust offerings to the agricultural tires market. For instance,

• In December 2019, Continental launched its all-new agriculture app, Agriculture TireTech, aimed at the farming industry. With this app, the company is expanding its existing portfolio of comprehensive services. It has Pressure-Load Calculator where users can check the right pressure for their tires depending on the load. In this way, they can determine the correct pressure for tires resulting in less wear and tear of the tires, and higher fuel efficiency.
• In September 2019, Continental AG introduced its VF technology for agricultural tires. The tires with VF specifications have highly flexible sidewalls which maintain the tire's durability and directional stability at a high level in the event of reduced air pressure or high load.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

IBM Corporation
Oracle Corporation
Internap Corporation
Packet Inc. (An Equinix Inc. Company)
Scaleway Inc.
Amazon Web Services Inc
Rackspace Inc.
CenturyLink, Inc.
LightEdge Solutions, Inc

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