Africa Tea Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Africa Tea Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The African tea market is projected to reach a CAGR of 4.3% during the forecast period, 2020-2025.

Key Highlights

• Tea, which is a hot aromatic and flavored beverage, is prepared from the leaves of a shrub, Camellia sinensis. It is one of the most common beverages, containing antioxidants (polyphenols), phytochemicals, and flavonoids, all of which have various health benefits.
• Health and wellness factors are the major factors that are boosting the demand for smaller specialty teas in Africa, including fruit/herbal tea and green tea, both of which recorded strong retail volume growth in 2019, despite their higher than average unit prices.

Key Market TrendsIncreasing Tea Production in African Countries

The different varieties of tea, based on their production and processing, are CTC, orthodox, herbal/flavored, and leafy (including black, green, oolong, and decaf). Black tea continues to hold the largest share in the South African tea market. Additionally, specialty tea continues to gain popularity. Herbal and fruit teas with functional benefits, such as aiding digestion, are becoming increasingly popular among the health-conscious consumers.

Surging Demand for Imported Tea in the Region

The African tea market is thriving, with tea production expanding in East and Central Africa and increasing tea consumption in North and West Africa. Currently, producers in various tea-growing countries are focusing on expanding their profiles and boosting the new markets. Tea imports into North and West African countries increased by 25% and represent 20% of the global tea imports, with Egypt and Morocco ranking fourth and fifth on the scale, respectively.

Competitive Landscape

The African tea market is fragmented, with intense competition between multinational, regional, and local players. Introduction of new products and flavors, mergers, and acquisitions are the major competitive strategies followed by the key players in the market. Some of the major players in the African tea market are Tata Tea, Dilmah, DavidsTea, Twinings, and Van Rees, among others.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

IBM Corporation
Oracle Corporation
Internap Corporation
Packet Inc. (An Equinix Inc. Company)
Scaleway Inc.
Amazon Web Services Inc
Rackspace Inc.
CenturyLink, Inc.
LightEdge Solutions, Inc

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