Africa Packaging Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Africa Packaging Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Africa packaging market is expected to reach a CAGR of 8.4% during the forecast period (2021 - 2026). The market is driven by an expanding population of youthful consumers, increased demands for consumer products, burgeoning individual incomes, and growing domestic economies-particularly those in East and West Africa.

Key Highlights

• With increasing urbanization and mobility, the consumers in Africa are looking for products that offer the best value for money, such as bulk packs, discounted products, and smaller packs. It can be an advantage for vendors to go for attractive packaging to encourage and boost sales. Moreover, the growing concern regarding the packaging of food, beverages, pharmaceuticals, and other household products are driving the market for glass containers and bottles as they offer an aesthetic charm to people and are recyclable.
• Furthermore, companies are willing to bring better technology, technical expertise, and patience to find local partners on the ground anxious to move to the forefront of conquering the continent’s packaging needs. For instance, Austria-based Alpla Group, an international specialist for plastic packaging and recycling, announced its decision to expand its footprints in South Africa, by building a new facility in Lanseria, Gauteng Province near Johannesburg.
• With the recent outbreak of COVID 19, the packaging manufacturer is facing supply chain disruption along with decreasing manufacturing at the site in many parts of the world. For Instance paper and packaging company Mondi has announced the temporary suspension of production at its Merebank mill in South Africa, which has a production capacity of 270,000 tonnes a year.

Key Market TrendsGlass Bottles to Drive the Market Growth

• Glass containers and bottles are widely used by the end-user industries, like pharmaceutical, food and beverage, and wine. As more and more world population is turning toward eco-friendly solutions to increase their contribution, glass packaging is seen as an endless recyclable alternative to plastic packaging. Glass can be 100% recycled and reusable, without losing quality. According to a survey by G&S Business Communications, glass bottles and jars came out on top, with 57% of the US consumers believing that it is the most sustainable.
• South Africa is a wine consuming country. In 2018, according to a report published in Business Insider, 450 million liters of was sold in South Africa, 177 million liters (about 39%) of which were sold in glass bottles. Although the international trend is shifting toward wine in cans, The country is expected to continue to be a strong glass market for a significant amount of time before can follow.
• The African glass bottles and container market is highly competitive, and the players fail to streamline their operations are exiting the business. Nampak, a South Africa-based diversified packaging manufacturer, has been forced to sell its glass business due to high fixed cost and expenditures, leading to inadequate financial returns. It was sold to Isanti Glass (owned by Kwande Capital) for ZAR 1.5 billion.
• One of the major drivers of glass bottles is the growing drive by the local tourism industry to stop using plastic bottles. This is expected to create a huge opportunity for companies to produce glass in the region. Moreover, according to Glass Recycling Company (TGRC), the current rate of glass recycling in South Africa is 44%, further adds to the growth of the market.

Beverage Industry to Lead the Market Growth

• Beverages hold the maximum market share in the market studied. With consumers getting increasingly careful about what they consume and in what material it is packaged, the focus towards packaging is increased, which further drive the market growth.
• According to the World Health Organisation, the consumers of alcohol in the region are some of the heaviest drinkers globally, which boost the market growth. Also, the increase in demand from soft-drink vendors is helping bottle packaging solution providers, and packaging vendors increase their capacities in the region.
• Moreover, Vendors in the region are trying out various innovations for beverage packaging. For instance, Nairobi Bottlers, a subsidiary of Coca-Cola Beverage Africa, has launched new packaging for its water brand Dasani Water, by removing the sleeve on the cap. This move is followed by the introduction of digital Excisable Goods Management Stamps (EGMS) on non-alcoholic beverages by the Kenya Revenue Authority, which is aimed to enhance compliance, fight against counterfeits and boost the authority’s revenue collection.

Competitive Landscape

The Africa packaging market is moderately competitive. The players in the market are continuously focusing on expanding their customer base across foreign countries and leveraging strategic collaborative initiatives to increase their market share and increase their profitability. Some of the key developments in the market are:

• In May 2020 - Tetra Pak, food processing and packaging solutions company acquired South African based asset management company Gaussian to enhance its existing outcome-based solutions for customers.
• In April 2019 - Amcor launched unique, recyclable, high-barrier flexible packaging that can reduce a pack’s carbon footprint by up to 64%.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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