Africa Foodservice Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
The African foodservice market is projected to register a CAGR of 7.99% during the forecast period of 2020-2025.
Key HighlightsLeisure tourism is responsible for a large portion of the tourism expenditure in Africa. In 2018, consumer foodservice through leisure tourism was growing rapidly, especially in destinations, such as Morocco and Nigeria, where tourism is a rapidly growing industry. The demand for international restaurant chains and full service restaurants is also projected to grow over the forecast period. Along with the rise in tourism, celebrating local food as part of the tourism and facilitating trading relations between hotels, restaurants, and local suppliers have been an integral part of African tourism, thereby, propelling tourism expenditure into foodservice outlets. According to a report published by UNWTO, international tourist arrivals in Africa augmented by 2% in 2014, which further increased in recent years. The region witnessed a total of 56 million international tourists in absolute terms.
Quick Service Restaurants Holds a Prominent ShareThe African marketplace witnessed the influx of an unprecedented number of quick service restaurants, particularly fast-food operators, especially after the opening of the first fast-food outlet in Nigeria in 1986, by Mr. Bigg's, a subsidiary of UAC Nigeria PLC. The role of technology is expected to shape the future of African quick service restaurants, as leading companies are opening high-technology chains and launching online food ordering apps, in line with the market demand. Some of the leading quick service brands in the country include Pizza Hut, Chicken Republic, Mr. Bigg’s, and Tastee Fried Chicken.
Competitive LandscapeThe African foodservice market is highly competitive. The global market players are focusing on improving their market shares, and small regional players are primarily catering to smaller regions to expand their market shares. Some of the leading players in the market include Yum! Brands Inc., Domino's Pizza Inc., and Nando’s.
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