Aesthetic Threads Market - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)

Aesthetic Threads Market - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)

The aesthetic threads market is projected to record a CAGR of 7.8% over the forecast period (2022-2027).

The COVID-19 pandemic has adversely impacted the industry, and the supply chains of several medical companies were on hold or at risk of being held up. The beauty and personal care (BPC) industry witnessed a decline during the COVID-19 outbreak, but the impact is not as severe as seen in other industries. Though consumer discretionary spending decreased, the BPC market saw a behavioral shift toward safe and reliable products. Plastic surgeons have received a surge in inquiries for cosmetic procedures after the easing of lockdowns, with people caring more about their appearance. Zoom-Face Envy has seen an increasing trend, with many people focused on their appearance during a teleconference or virtual catch-up. Also, according to the research article published in the Journal for Facial Plastic Surgery and Aesthetic Medicine, 2020, the facial plastic surgeons from the European Academy of Facial Plastic Surgery collaborated to provide recommendations for resuming a safe facial plastic surgery practice, which includes encouraging telemedicine, advice on surgical prioritization, and guidelines for pre and postoperative care. These recommendations apply to facial plastic surgeons worldwide to follow safe practices.

The growth of the aesthetic threads market can be attributed to the increasing use of minimally invasive treatments for anti-aging, face lifting, and face rejuvenation. For instance, as per the International Society of Aesthetic Plastic Surgery report, 419,046 facelift procedures were performed globally in 2020.

Presently, many cosmetic practices are advertised as having minimal recovery and maximal convenience for patients. The thread lift procedure has been popularized for brow-, midface, jowl, and neck-lifting, and it is credited with many advantages. These procedures are less time-consuming and are called 'lunchtime facelifts' in certain countries, as they can be done in between lunchtime for busy office professionals. These factors make such procedures highly valuable, as they provide good effects in less time, attracting several consumers worldwide and driving the market.

Additionally, the increasing number of people aged 45-65 is also expected to drive the market. The provocation of an array of microscopic and macroscopic complex volumetric changes leads to the signs of aging. According to the World Ageing Population report, in 2020, there were around 727 million persons aged 65 years, which is expected to increase from 9.3% in 2020 to approximately 16% in 2050.

However, the presence of unregistered practitioners, the high cost of procedures, and uncertain and short-term results are restraining the market's growth. Many health authorities have investigated the cases of people being injected with illegally imported cosmetic products by unqualified doctors in residential premises and hotel rooms.

Key Market TrendsThe Facelift/Skin Rejuvenation Segment is Expected to Exhibit the Fastest Growth Rate During the Forecast Period

The COVID-19 pandemic has significantly affected aesthetic treatments, such as facelift procedures, as the cosmetics industry relies on close physical contact with its clients, thus negatively affecting the market. Facelift procedures may experience a rapid surge in the coming years as many planned and fixed appointments for facelift procedures in early 2020 were halted due to the untimely and sudden lockdown restrictions globally.

A thread facelift procedure involves using temporary sutures to result in a fine but significant lift in the skin. In this procedure, the cosmetic surgeon removes the loose skin by stitching up portions of it instead of doing it surgically.

Unlike a traditional surgical facelift, the thread lift does not involve incisions or deep-tissue manipulation. It is a much easier process for the patient, which involves getting filler-like substances instead of getting a facelift surgery. The major benefit of opting for a thread lift rather than a facelift among most patients is the reduced recovery time.

This procedure is also gaining popularity compared to surgical procedures due to the increasing demand for non-surgical procedures worldwide. For instance, according to the National Plastic Surgery Statistics 2020 by the American Society of Plastic Surgeons, 234,374 facelift procedures were performed in the United States in 2020 and 31,824 facelift procedures were done for an age group of 70 and above in the United States. The total number of reconstructive procedures performed in 2020 was 6,878,486 and tumor removal was the highest number among reconstructive procedures with 5.1 million in the United States.

Market players are launching several products, driving the segment’s growth. For instance, in June 2020, JÓLI360, a skin rejuvenation product, was launched. It can measure hydration, elasticity, and sebum while leveraging IoT technology. This trend is also expected to rise in the future, boosting the thread facelift market.

North America Captured the Largest Market Share, and the Region Is Expected to Retain its Dominance in the Future

North America dominated the overall aesthetic threads market, with the United States as the major contributor. Though relatively new, thread lift is one of the fastest-growing cosmetic procedures in the United States. It has received a lot of significance for many years, which may boost the aesthetic threads market in the coming years.

The United States is one of the largest markets for minimally invasive aesthetic procedures globally. According to the International Society of Aesthetic Plastic Surgery 2020 report, around 1,392,083 facial rejuvenation procedures were performed in 2020 in the United States.

Increased product launches and company collaborations have been fueling the market of aesthetic thread in the United States. For instance, in July 2022, Florida-based Apyx Medical Corporation announced the receipt of 510(k) clearance from the United States Food and Drug Administration (FDA) for the use of Renuvion for use in subcutaneous dermatological and aesthetic procedures to improve the appearance of lax skin in the neck and submental region.

There is a wide variety of indications that can be targeted by cosmetic threads, and the potential patient pool for cosmetic threads is enormous. However, the aesthetic threads market is yet to reach its full potential in North America, and it is expected to register a robust growth rate during the forecast period.

Competitive Landscape

The aesthetic threads market is fragmented in nature due to the presence of several companies operating globally as well as regionally. The competitive landscape includes an analysis of a few international as well as local companies which hold the market shares and are well known. Some of the major competitors include Metro Korea Co. Ltd, Medical Aesthetic Group, Aptos LLC, Croma Pharma, Huadong Medicine Co., Ltd (Sinclair Pharma) among others.

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