The Ad Tech Market size is estimated at USD 0.79 billion in 2024, and is expected to reach USD 1.37 billion by 2029, growing at a CAGR of 11.54% during the forecast period (2024-2029).
The ad tech market has witnessed considerable growth over the past few years, driven by the growing use of digital devices and the Internet. With the increasing adoption of smartphones and social media platforms, digital advertising has become essential to marketing plans for businesses worldwide.
The Ad tech market is fragmented, with high competition among large and small companies. Some of the players include Adobe, Google LLC, Amazon.com Inc., Meta Platform Inc., and Quantcast. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.
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