The ASEAN sensitive skin care market size is expected to grow from USD 1.59 billion in 2024 to USD 2.48 billion by 2029, at a CAGR of 9.35% during the forecast period (2024-2029).
The ASEAN-sensitive skincare products market is fragmented and comprises regional and international competitors. Some key market players are Johnson & Johnson, Unilever PLC, L'Oréal SA, GlaxoSmithKline PLC, and Beiersdorf AG. These global players are focusing on leveraging opportunities posed by the emerging markets of Asia-Pacific, like Thailand, Indonesia, and Vietnam, to expand their revenue base.
These players are also investing in R&D and marketing and expanding distribution channels to maintain a leading position in the market. These leading companies have an extensive product portfolio in the sensitive skin care product market, including natural ingredients and innovation, among others. Additionally, economies of scale and high brand loyalty among consumers give these companies an upper edge.
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