The Automatic Identification System Market size is estimated at USD 408.10 million in 2025, and is expected to reach USD 561.76 million by 2030, at a CAGR of 6.60% during the forecast period (2025-2029).
AIS (Automatic Identification System) is the mariner's most significant development in navigation safety since the introduction of radar. This is a digital positional awareness system operating in the Very High Frequency (VHF) maritime band. Its purpose is to help identify ships, assist in target tracking, assist in search and rescue operations, simplify information exchange, and provide additional information to assist situational awareness (International Maritime Organization (IMO)).
The market is dominated by the well-established players in the market. Major innovations and increases in partnerships by players with maritime security agencies are leading to the massive demand for AIS solutions among players. The innovations are increasing the rivalry among the well-established players in the market.
However, brand identity plays a crucial role in shaping the competition in the market, with large and established players attaining a significant advantage over new entrants and regional players.
Particularly in the security field, buyers tend to trust established international conglomerates much more than independent firms.
The level of market penetration is high, as many end-user industries across the world have adopted AIS and are long-term clients of established AIS vendors. The vendors have a global presence, which helps them gain a strong market share.
Hence, companies are striving to expand their offerings in the market by employing powerful competitive strategies, such as partnerships, acquisitions, etc. Moreover, the probability of entry of new players is also moderate in the market. All these factors in the market make the intensity of competitive rivalry moderate for the players in the market.
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