Online Language Learning Market Size, Share, Forecast, & Trends Analysis by Learning Mode (Self-learning Apps & Applications, Tutoring), Age Group, Language (English, Mandarin, Spanish), End User (Individual Learners, Educational Institutions), and Geogra

Online Language Learning Market Size, Share, Forecast, & Trends Analysis by Learning Mode (Self-learning Apps & Applications, Tutoring), Age Group, Language (English, Mandarin, Spanish), End User (Individual Learners, Educational Institutions), and Geography - Global Forecast to 2031

Global Online Language Learning Market - Report Summary

Report Metrics	Details
Years Considered	2022 - 2031
Base Year	2023
Forecast Period	2024-2031
Page Count	340
Units Referenced	Value (USD Million)
Segments/Key Topics	Market By Learning Mode, Age Group, Language, and End User
Regions Covered	North America, Asia-Pacific, Europe, Latin America, and Middle East & Africa
Key Companies Mentioned	Babbel GmbH (Germany), Duolingo, Inc. (U.S.), ELSA Corp. (U.S.), Enux Education Limited (China), Mango Languages (U.S.), Rosetta Stone LLC (U.S.), Open Education LLC (U.S.), New Oriental Education & Technology Group Inc. (China), Berlitz Corporation (U.S.), McGraw Hill LLC (U.S.), Cambly Inc. (U.S.), Houghton Mifflin Harcourt Publishing Company (U.S.), Cambridge University Press & Assessment (U.K.), Busuu Limited (U.K), inlingua International Ltd. (Switzerland), Transparent Language, Inc. (U.S.), The British Council (U.K), ATI STUDIOS A.P.P.S. S.R.L (Mondly) (Romania), and Memrise Limited (U.K.).

FAQs About the Report

What is the revenue generated from the sales of online language learning globally? At what rate is their demand expected to grow for the next 5–7 years?

The global online language learning market is projected to reach $44.9 billion by 2031, at a CAGR of 19.5% from 2024 to 2031.

Which end user category is expected to hold the major share of the market in 2024?

In 2024, the individual learners segment is expected to account for the largest share of the global online language learning market. The segment’s large market share is attributed to the widespread adoption of smart devices, increasing access to the internet, online language learning providers’ increasing live content transmission on the internet to enhance brand engagement and reach students, the proliferation of social media platforms, and the presence of numerous well-established language learning sites.

What are the key factors supporting the growth of this market? What are the major opportunities for existing market players and new entrants in the online language learning market?

The growth of the online language learning market is driven by globalization and the growing need for cross-border communication, the growing e-learning market, and the penetration of artificial intelligence in e-learning. Furthermore, the increasing expenditure on the education sector, rising penetration of the internet and smartphone user base, and increasing preference for multilingual employees by multinational companies are expected to generate growth opportunities for the players operating in this market.

Who are the major players operating in the online language learning market?

The key players profiled in the online language learning market include Babbel GmbH (Germany), Duolingo, Inc. (U.S.), ELSA Corp. (U.S.), Enux Education Limited (China), Mango Languages (U.S.), Rosetta Stone LLC (U.S.), Open Education LLC (U.S.), New Oriental Education & Technology Group Inc. (China), Berlitz Corporation (U.S.), McGraw Hill LLC (U.S.), Cambly Inc. (U.S.), Houghton Mifflin Harcourt Publishing Company (U.S.), Cambridge University Press & Assessment (U.K.), Busuu Limited (U.K), inlingua International Ltd. (Switzerland), Transparent Language, Inc. (U.S.), The British Council (U.K), ATI STUDIOS A.P.P.S. S.R.L (Mondly) (Romania), and Memrise Limited (U.K.).The research report titled, ‘Online Language Learning Market by Learning Mode (Self-learning Apps & Applications, Tutoring), Age Group, Language (English, Mandarin, Spanish), End User (Individual Learners, Educational Institutions), and Geography—Global Forecast to 2031,’ provides an in-depth analysis of the online language learning market in five major geographies and emphasizes on the current market trends, size, and share, recent developments, and forecasts till 2031. The online language learning market is projected to reach $44.9 billion by 2031, at a CAGR of 19.5% during the forecast period 2024–2031.

Language learning is a process by which learners develop the ability to communicate in more than one language. Online language learning refers to the process of acquiring new language skills or enhancing existing ones through digital platforms. This mode of learning leverages the internet to provide access to a wide array of resources and tools, enabling learners to study a language at their own pace from any location. In recent years, these formats have been attracting serious attention from the language profession and the field of computer-assisted language learning (CALL). Furthermore, online language learning courses are widely adopted by students to improve communication skills as they move to different countries for better education.

The growth of the online language learning market is driven by globalization and the growing need for cross-border communication, the growing e-learning market, and the penetration of artificial intelligence in e-learning. However, data security and privacy concerns restrain the growth of this market. Furthermore, the increasing expenditure on the education sector, rising penetration of the internet and smartphone user base, and increasing preference for multilingual employees by multinational companies are expected to generate growth opportunities for the players operating in this market. However, high implementation costs are major challenges impacting market growth. Additionally, the flexible pricing structure and introduction of wearable technologies are prominent trends in the online language learning market.

The online language learning market is segmented based on learning mode (self-learning apps and applications and tutoring), age group (13 years, 13-17 years, 18-20 years, 21-30 years, 31-40 years, and >40 years), language (English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages), end user (individual learners, educational institutes, government institutes, and corporate learners), and geography. The study also evaluates industry competitors and analyses the regional and country-level markets.

Based on learning mode, the online language learning market is segmented into self-learning apps and applications, and tutoring. The self-learning apps and applications segment is projected to register the highest CAGR during the forecast period. The segment's large market share can be attributed to the increasing adoption of self-learning apps and information & communication technology (ICT) in educational institutions, the increasing accessibility to higher education opportunities, a rising demand for immersive and practical language practice, the growing digitalization of educational content, an expanding user base of mobile phones, the easy availability of language learning apps, online courses, and virtual tutors, and a growing demand for personalized and flexible language education experiences.

Based on age group, the online language learning market is segmented into<13 years, 13-17 years, 18-20 years, 21-30 years, 31-40 years, and >40 years. The<13 years segment is expected to register the highest CAGR during the forecast period. The growth of this segment is driven by the growing significance of learning a language at a young age, easy accessibility and better user interface for online language learning platforms, and the growing trend of gamification in language learning.

Based on language, the online language learning market is broadly segmented into English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages. The Spanish segment is expected to register the highest CAGR during the forecast period due to the high popularity of the Spanish language in many countries and it being the 3rd most widely used language on the internet. All such factors, along with the increasing need for convenient and adaptive language learning solutions and a growing number of Spanish speakers and learners, represent an increased demand for online language learning solutions.

Based on end user, the online language learning market is segmented into individual learners, educational institutes, government institutes, and corporate learners. The individual learners segment is expected to register the highest CAGR during the forecast period. The segment’s large market share is attributed to the widespread adoption of smart devices, increasing access to the internet, online language learning providers’ increasing live content transmission on the internet to enhance brand engagement and reach students, the proliferation of social media platforms, and the presence of numerous well-established language learning sites.

Based on geography, the online language learning market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Asia-Pacific region is projected to record the highest CAGR during the forecast period. The market growth in Asia-Pacific is driven by government initiatives to strengthen national education networks, the growing government focus on the education sector, rapidly developing economies, and increasing disposable incomes leading to increased internet penetration, which are propelling the demand for online language learning in the region.

The key players profiled in the online language learning market include Babbel GmbH (Germany), Duolingo, Inc. (U.S.), ELSA Corp. (U.S.), Enux Education Limited (China), Mango Languages (U.S.), Rosetta Stone LLC (U.S.), Open Education LLC (U.S.), New Oriental Education & Technology Group Inc. (China), Berlitz Corporation (U.S.), McGraw Hill LLC (U.S.), Cambly Inc. (U.S.), Houghton Mifflin Harcourt Publishing Company (U.S.), Cambridge University Press & Assessment (U.K.), Busuu Limited (U.K), inlingua International Ltd. (Switzerland), Transparent Language, Inc. (U.S.), The British Council (U.K), ATI STUDIOS A.P.P.S. S.R.L (Mondly) (Romania), and Memrise Limited (U.K.).

Key Questions Answered in the Report:

Which are the high-growth market segments in terms of learning mode, age group, language, end user, and geography?
What is the historical market size for the online language learning market across the globe?
What are the market forecasts and estimates for the period 2024–2031?
What are the major drivers, restraints, opportunities, and challenges in the online language learning market?
Who are the major players in the market, and what are their market shares?
What is the competitive landscape like in the online language learning market?
What are the recent developments in the online language learning market?
What are the different strategies adopted by the major players in the market?
What are the key geographic trends, and which are the high-growth countries?
Who are the local emerging players in the online language learning market, and how do they compete with other players?

Scope of the report:

Online Language Learning Market Assessment —by Learning Mode

Self-learning Apps And Applications
Tutoring
One-on-One Learning
Group Learning

Online Language Learning Market Assessment —by Age Group

<13 Years
13-17 Years
18-20 Years
21-30 Years
31-40 Years
>40 Years

Online Language Learning Market Assessment —by Language

English
Spanish
French
Mandarin
German
Japanese
Italian
Arabic
Korean
Other Languages

Online Language Learning Market Assessment —by End User

Individual Learners
Educational Institutes
K-12
Higher Education
Government Institutes
Corporate Learners

Online Language Learning Market Assessment —by Geography

Asia-Pacific
China
Japan
India
South Korea
Indonesia
Australia & New Zealand
Taiwan
Hong Kong
Singapore
Malaysia
Vietnam
Rest of Asia-Pacific
Europe
Germany
France
Italy
U.K.
Spain
Russia
Poland
Netherlands
Sweden
Austria
Belgium
Switzerland
Finland
Norway
Turkey
Ireland
Luxembourg
Rest of Europe
North America
U.S.
Canada
Middle East & Africa
Saudi Arabia
UAE
Rest of Middle East & Africa
Latin America
Mexico
Brazil
Chile
Argentina
Colombia
Peru
Rest of Latin America