North America Online Language Learning Market Size, Share, Forecast, & Trends Analysis By Learning Mode (Self-learning Apps & Applications, Tutoring), Age Group, Language (English, Mandarin, Spanish), End User (Individual Learners, Educational Institution

North America Online Language Learning Market Size, Share, Forecast, & Trends Analysis By Learning Mode (Self-learning Apps & Applications, Tutoring), Age Group, Language (English, Mandarin, Spanish), End User (Individual Learners, Educational Institutions), and Country—Global Forecast to 2031

The research report titled, ‘North America Online Language Learning Market By Learning Mode (Self-learning Apps & Applications, Tutoring), Age Group, Language (English, Mandarin, Spanish), End User (Individual Learners, Educational Institutions), and Country—Forecast to 2031,’ provides in-depth analysis of North America online language learning market and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.

The North America online language learning market is projected to reach $9,786.1 million by 2031, at a CAGR of 19.3% from 2024 to 2031. The growth of the online language learning market in North America is driven by globalization & the growing need for cross-border communication, the minimal platform prices of online language learning apps, and the integration of artificial intelligence into E-learning. However, data security & privacy concerns restrain the growth of this market.

Furthermore, multinational companies’ increasing preference for multilingual employees and the increasing investments in start-ups & small companies engaged in language teaching are expected to generate market growth opportunities. However, the shortage of trained language-teaching professionals is a major challenge for market stakeholders.

Based on learning mode, the North America online language learning market is segmented into self-learning apps and applications and tutoring. In 2024, the self-learning apps and applications segment is expected to account for the larger share of 57.2% of the North America online language learning market. The segment's large market share can be attributed to the increasing adoption of self-learning apps and information & communication technology (ICT) in educational institutions, the increasing accessibility to higher education opportunities, rising demand for immersive and practical language practice, and a growing demand for personalized and flexible language education experiences.

Moreover, the self-learning apps and applications segment is expected to register a higher CAGR of 20.1% during the forecast period.

Based on age group, the North America online language learning market is segmented into<18 years, 18-20 years, 21-30 years, 31-40 years, and >40 years. In 2024, the 13-17 years segment is expected to account for the largest share of 34.9% of the North America online language learning market. The segment’s large market share is attributed to the increasing importance of language learning at a young age, enhanced accessibility and user-friendly interfaces of online language learning platforms, the growing relevance of language skills for higher education opportunities, and the role of language proficiency in personal development.

Moreover, the 13-17 years segment is projected to register the highest CAGR of 20.9% over the forecast period.

Based on language, the North America online language learning market is segmented into English, French, Spanish, Mandarin, Japanese, German, Italian, Arabic, Korean, and other languages. In 2024, the English segment is expected to account for the largest share of 41.3% of the North America online language learning market. The large market share of this segment is attributed to the increasing cross-border collaborations, rising immigrant population, and increasing academic opportunities in the region.

However, the Spanish segment is projected to record the highest growth rate of 21.2% throughout the forecast period. This growth is driven by initiatives by government agencies to offer services in Spanish and an increase in Spanish language programs in schools and universities.

Based on end user, the North America online language learning market is segmented into individual learners, educational institutes, government institutes, and corporate learners. In 2024, the individual learners segment is expected to account for the largest share of 43.5% of the North America online language learning market. The segment’s large market share is attributed to the widespread adoption of smart devices, increasing internet accessibility, and the growing trend among online language learning providers to offer live content to enhance brand engagement and reach students.

Moreover, the individual learners segment is expected to register the highest CAGR of 20.4% during the forecast period.

Based on country, the North America online language learning market is segmented into the U.S. and Canada. In 2024, the U.S. is expected to account for the larger share of 91.6% of the North America online language learning market. The country’s large market share is attributed to the growing number of international travelers, rising disposable incomes, steady immigration levels, the growing emphasis on bilingual & multilingual education, and high spending on education. Moreover, the market in the U.S. is expected to register the highest CAGR during the forecast period.

Key Players:

Some of the key players operating in the North America online language learning market are Babbel GmbH (Germany), Duolingo, Inc. (U.S.), ELSA Corp. (U.S.), Enux Education Limited (FluentU) (China), Mango Languages (U.S.), Rosetta Stone LLC (U.S.), Open Education LLC (U.S.), New Oriental Education & Technology Group Inc. (China), Berlitz Corporation (U.S.), McGraw Hill LLC (U.S.), Cambly Inc. (U.S.), Houghton Mifflin Harcourt Publishing Company (U.S.), Cambridge University Press & Assessment (U.K.), Busuu Limited (U.K), inlingua International Ltd. (Switzerland), Transparent Language, Inc. (U.S.), The British Council (U.K), ATI STUDIOS A.P.P.S. S.R.L(Mondly) (Romania), and Memrise Limited (U.K.).

Key questions answered in the report

Which are the high-growth market segments based on learning mode, age group, language, and end user?
What was the historical market for North America online language learning?
What are the market forecasts and estimates for the period 2024–2031?
What are the major drivers, restraints, and opportunities in the North America online language learning market?
Who are the major players in the North America online language learning market?
What is the competitive landscape like?
What are the recent developments in the North America online language learning market?
What are the different strategies adopted by the major players in the North America online language learning market?
Who are the emerging players in the North America online language learning market, and how do they compete with the other players?

Scope of the Report:

North America Online Language Learning Market Assessment—by Learning Mode

Self-Learning Apps And Applications
Tutoring
One-On-One Learning
Group Learning

North America Online Language Learning Market Assessment—by Age Group

<13 Years
13-17 Years
18-20 Years
21-30 Years
31-40 Years
>40 Years

North America Online Language Learning Market Assessment—by Language

English
Spanish
French
Mandarin
Japanese
German
Arabic
Italian
Korean
Other Languages

North America Online Language Learning Assessment—by End User

Individual Learners
Educational Institutes
K-12
Higher Education
Government Institutes
Corporate Learners

North America Online Language Learning Assessment—by Country

U.S.
Canada

North America Online Language Learning Market - Report Summary

Report Metrics	Details
Years Considered	2024 - 2031
Base Year	2023
Forecast Period	2024-2031
Page Count	119
Units Referenced	Value (USD Million)
Segments/Key Topics	Market by Learning Mode, Age Group, Language, and End User
Key Companies Mentioned	Babbel GmbH (Germany), Duolingo, Inc. (U.S.), ELSA Corp. (U.S.), Enux Education Limited (FluentU) (China), Mango Languages (U.S.), Rosetta Stone LLC (U.S.), Open Education LLC (U.S.), New Oriental Education & Technology Group Inc. (China), Berlitz Corporation (U.S.), McGraw Hill LLC (U.S.), Cambly Inc. (U.S.), Houghton Mifflin Harcourt Publishing Company (U.S.), Cambridge University Press & Assessment (U.K.), Busuu Limited (U.K), inlingua International Ltd. (Switzerland), Transparent Language, Inc. (U.S.), The British Council (U.K), ATI STUDIOS A.P.P.S. S.R.L(Mondly) (Romania), and Memrise Limited (U.K.).

FAQs About the Report

What is the revenue generated from the North America online language learning market? At what rate is their demand expected to grow for the next 5–7 years?

The North America online language learning market is expected to reach $9,786.1 million by 2031, at a CAGR of 19.3% during the forecast period (2024–2031).

Which age group segment of the market is projected to create more traction in the North America online language learning market?

In 2024, the 13-17 years segment is expected to account for the largest share of 34.9% of the North America online language learning market. The segment’s large market share is attributed to the increasing importance of language learning at a young age, enhanced accessibility and user-friendly interfaces of online language learning platforms, the growing relevance of language skills for higher education opportunities, and the role of language proficiency in personal development.

Which end user segment of the market is projected to create more traction in the North America online language learning market?

In 2024, the individual learners segment is expected to account for the largest share of 43.5% of the North America online language learning market. The segment’s large market share is attributed to the widespread adoption of smart devices, increasing internet accessibility, and the growing trend among online language learning providers to offer live content to enhance brand engagement and reach students, the proliferation of social media platforms, and the availability of numerous well-established online language-learning providers.

What are the key factors driving the growth of the North America online language learning market? What are the major opportunities for existing market players and new entrants?

The North America online language learning market is driven by globalization & the growing need for cross-border communication, the minimal platform prices of online language learning apps, and the integration of artificial intelligence into E-learning. Furthermore, multinational companies’ increasing preference for multilingual employees and the increasing investments in start-ups & small companies engaged in language teaching are expected to generate market growth opportunities.

Who are the major players operating in the North America online language learning market?

The key players profiled in the North America online language learning market report are Babbel GmbH (Germany), Duolingo, Inc. (U.S.), ELSA Corp. (U.S.), Enux Education Limited (FluentU) (China), Mango Languages (U.S.), Rosetta Stone LLC (U.S.), Open Education LLC (U.S.), New Oriental Education & Technology Group Inc. (China), Berlitz Corporation (U.S.), McGraw Hill LLC (U.S.), Cambly Inc. (U.S.), Houghton Mifflin Harcourt Publishing Company (U.S.), Cambridge University Press & Assessment (U.K.), Busuu Limited (U.K), inlingua International Ltd. (Switzerland), Transparent Language, Inc. (U.S.), The British Council (U.K), ATI STUDIOS A.P.P.S. S.R.L(Mondly) (Romania), and Memrise Limited (U.K.).