Location-based Services Market by Component, Technology (GNSS, GPS), Application (Navigation, Tracking), Location Type, End-use Industry (Government and Public Sector, Transportation & Logistics, Smart Cities), and Geography - Global Forecast to 2031

Location-based Services Market by Component, Technology (GNSS, GPS), Application (Navigation, Tracking), Location Type, End-use Industry (Government and Public Sector, Transportation & Logistics, Smart Cities), and Geography - Global Forecast to 2031

Global Location-based Services Market by Component, Technology (GNSS, GPS), Application (Navigation, Tracking), Location Type, End-use Industry (Government & Public Sector, Transportation & Logistics, Smart Cities), and Geography—Forecast to 2031’

The research report titled ‘Global Location-based Services Market by Component, Technology (GNSS, GPS), Application (Navigation, Tracking), Location Type, End-use Industry (Government & Public Sector, Transportation & Logistics, Smart Cities), and Geography—Forecast to 2031’ provides an in-depth analysis of the location-based services market across countries/regions and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.

The location-based services market is projected to reach $327.6 billion by 2031, at a CAGR of 15.9% during the forecast period 2024–2031. The growth of the location-based services market is driven by the increasing use of spatial data and analytics across industries, the proliferation of location-based services in the retail sector, and the surging use of location-based services in the agriculture sector. However, dynamic government rules and regulations for location-based services restrain the growth of this market.

Furthermore, constant upgrades in mapping and navigation solutions and the growing demand for wearable devices are generating growth opportunities for the stakeholders in this market. However, the high costs of procuring and implementing location-based services are a major challenge impacting the growth of the location-based services market. Additionally, the use of 5G technology for improved real-time analysis and the development of GIS software using Augmented Reality (AR) and Virtual Reality (VR) technologies are prominent trends in this market.

The location-based services market is segmented by component (platforms/solutions [location-powered mobile apps, location intelligence platforms, and location-based messaging] and professional services [mapping services, implementation & support services, and consulting & development services]), technology (global navigation satellite system, global positioning system [assisted GPS and enhanced GPS], Wi-Fi, near-field communication, and other technologies), application (navigation [smart parking, route planning, and other navigation applications], geo-marketing & advertising/target marketing, mapping & GIS, tracking [valuables & stolen goods tracking, pet tracking, parolees tracking, and child tracking], social networking [chat & instant messaging services, dating apps, and friend locator apps], infotainment, commercial applications, and other applications), location type (outdoor and indoor), end-use industry (government & public sector, transportation & logistics, smart cities, retail & e-commerce, consumer goods, media & entertainment, travel & tourism, BFSI, IT & telecom, healthcare, hospitality, aerospace & defense, energy & utilities, automotive, agriculture, education, and manufacturing), and geography. The study also evaluates industry competitors and analyzes the market at the country and regional levels.

Based on component, the location-based services market is segmented into platforms/solutions and professional services. In 2024, the platforms/solutions segment is expected to account for the larger share of the location-based services market. The segment’s large share is attributed to market players’ increasing focus on launching location-based solutions, the increasing popularity of location-powered mobile apps, the growing need for location intelligence platforms to analyze and visualize geographic and location-based data, and the increasing adoption of location-based messaging platforms among consumers. Also, this segment is projected to register the higher CAGR during the forecast period.

Based on technology, the location-based services market is segmented into Global Navigation Satellite System (GNSS), Global Positioning System (GPS), Wi-Fi, Near-field Communication (NFC), and other technologies. In 2024, the global navigation satellite system segment is expected to account for the largest share of the location-based services market. The segment’s large market share is attributed to the diverse applications of GNSS, including precise positioning and real-time location tracking. Additionally, the growing demand for location-based advertising and the increasing need for GNSS in asset management also contribute to the significant market share of this segment. Additionally, this segment is projected to register the highest CAGR during the forecast period.

Based on application, the location-based services market is segmented into navigation, geo-marketing & advertising/target marketing, mapping & GIS, tracking, social networking, commercial applications, infotainment, and other applications. In 2024, the navigation segment is expected to account for the largest share of the location-based services market. The segment’s large market share is attributed to the rapid implementation of comprehensive navigation solutions by automakers and increasing initiatives by leading LBS players to develop automotive navigation services. Moreover, this segment is projected to register the highest CAGR during the forecast period.

Based on location type, the location-based services market is segmented into outdoor and indoor. In 2024, the outdoor segment is expected to account for the larger share of the location-based services market. The segment’s large market share is attributed to the rising demand for location-based services for outdoor applications, including navigation and mapping, asset tracking, and outdoor proximity marketing, and the increasing deployment of LBS, particularly for automotive and pet tracking applications.

However, the indoor segment is expected to register the higher CAGR during the forecast period. The growth of this segment is driven by the rising need to track people and objects within indoor spaces and the increasing implementation of LBS to facilitate efficient navigation in indoor environments like shopping malls, airports, and large buildings.

Based on end-use industry, the location-based services market is segmented into government & public sector, transportation & logistics, smart cities, retail & e-commerce, consumer goods, media & entertainment, travel & tourism, BFSI, IT & telecom, healthcare, hospitality, aerospace & defense, energy & utilities, automotive, agriculture, education, and manufacturing. In 2024, the government & public sector segment is expected to account for the largest share of the location-based services market. The segment’s large market share is attributed to government & public sector organizations’ growing use of location intelligence tools for tracking and planning and governments’ increasing need for risk management and monitoring and securing national borders.

However, the retail & e-commerce segment is expected to register the highest CAGR during the forecast period. The growth of this segment is driven by the rising need for location-based data for targeted marketing campaigns, the increasing popularity of location-based survey and feedback collection tools, the growing usage of retail asset management tools, and the increasing need for supply chain management in the retail sector.

Based on geography, the location-based services market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is expected to account for the largest share of the location-based services market. The large share of this regional market is mainly attributed to factors such as the high penetration of mobile devices, a strong customer base for consumer solutions, and the rising deployments of map-based platforms across Chinese organizations. Also, this market is expected to register the highest CAGR during the forecast period.

The key players operating in the location-based services market are HERE Global B.V. (Netherlands), Google LLC (U.S.) (a subsidiary of Alphabet Inc.), TomTom N.V. (Netherlands), Esri (U.S.), Hexagon AB (Sweden), Trimble Inc. (U.S.), Cisco Systems, Inc. (U.S.), QUALCOMM Incorporated (U.S.), Microsoft Corporation (U.S.), AT&T Inc. (U.S.), Zebra Technologies Corporation (U.S.), International Business Machines Corporation (U.S.), ALE International (France), Precisely (U.S.), Rohde & Schwarz GmbH & Co. KG (Germany), and Nextbillion.AI Pte. Ltd. (Singapore).

Key Questions Answered in the Report:

Which are the high-growth market segments in terms of component, technology, application, location type, and end-use industry?
What is the historical market size for the global location-based services market?
What are the market forecasts and estimates for 2024–2031?
What are the major drivers, restraints, opportunities, challenges, and trends in the global location-based services market?
Who are the major players in the global location-based services market, and what are their market shares?
What is the competitive landscape like?
What are the recent developments in the global location-based services market?
What are the key trends and high-growth countries?
Who are the local emerging players in the global location-based services market? How do they compete with other players?

Scope of the Report:

Location-based Services Market Assessment—by Component

Platforms/Solutions
Location-powered Mobile Apps
Location Intelligence Solutions
Location-based Messaging
Professional Services
Mapping Services
Implementation & Support Services
Consulting & Development Services

Location-based Services Market Assessment—by Technology

Global Navigation Satellite System
Global Positioning System
Assisted GPS
Enhanced GPS
Wi-Fi
Near-field Communication
Other Technologies

Location-based Services Market Assessment—by Application

Navigation
Smart Parking
Route Planning
Other Navigation Applications
Geo-marketing & Advertising/Target Marketing
Mapping & GIS
Tracking
Valuables & Stolen Goods Tracking
Pet Tracking
Parolees Tracking
Child Tracking
Social Networking
Chat & Instant Messaging Services
Dating Apps
Friend Locator Apps
Infotainment
Commercial Applications
Other Applications

Location-based Services Market Assessment—by Location Type

Outdoor
Indoor

Location-based Services Market Assessment—by End-use Industry

Government & Public Sector
Transportation & Logistics
Smart Cities
Retail & E-commerce
Consumer Goods
Travel & Tourism
Media & Entertainment
Healthcare
IT & Telecom
Aerospace & Defense
BFSI
Energy & Utilities
Hospitality
Automotive
Agriculture
Education
Manufacturing

Location-based Services Market Assessment—by Geography

Asia-Pacific
China
Japan
India
Singapore
South Korea
Australia & New Zealand
Taiwan
Rest of Asia-Pacific
North America
U.S.
Canada
Europe
U.K.
Germany
France
Spain
Italy
Netherlands
Switzerland
Rest of Europe
Middle East & Africa
Latin America

Global Location-based Services Market - Report Summary

Report Metrics	Details
Years Considered	2022 - 2031
Base Year	2023
Forecast Period	2024-2031
Page Count	394
Units Referenced	Value (USD Million)
Segments/Key Topics	Market by Component, Technology, Application, Location Type, and End-use Industry
Regions Covered	Asia-Pacific (China, Japan, India, Singapore, South Korea, Australia & New Zealand, Taiwan, and Rest of Asia-Pacific), North America (U.S. and Canada), Europe (U.K., Germany, France, Spain, Italy, Netherlands, Switzerland, and Rast of Europe), the Middle East & Africa, and Latin America
Key Companies Mentioned	HERE Global B.V. (Netherlands), Google LLC (U.S.) (a subsidiary of Alphabet Inc.), TomTom N.V. (Netherlands), Esri (U.S.), Hexagon AB (Sweden), Trimble Inc. (U.S.), Cisco Systems, Inc. (U.S.), QUALCOMM Incorporated (U.S.), Microsoft Corporation (U.S.), AT&T Inc. (U.S.), Zebra Technologies Corporation (U.S.), International Business Machines Corporation (U.S.), ALE International (France), Precisely (U.S.), Rohde & Schwarz GmbH & Co. KG (Germany), and Nextbillion.AI Pte. Ltd. (Singapore)

FAQs About the Report

What is the revenue generated from the sale of location-based services across the globe? At what rate is the demand expected to grow over the next 5–7 years?

The location-based services market is projected to reach $327.6 billion by 2031, at a CAGR of 15.9% during the forecast period.

Which end-use industry segment is expected to dominate the global location-based services market?

In 2024, the government & public sector segment is expected to account for the largest share of the location-based services market. The segment’s large market share is attributed to government & public sector organizations’ growing use of location intelligence tools for tracking and planning purposes and governments’ increasing need for risk management and monitoring and securing national borders.

What are the key factors driving the growth of the global location-based services market? What are the major opportunities for existing market players and new entrants?

The growth of the location-based services market is driven by the increasing use of spatial data and analytics across industries, the proliferation of location-based services in the retail sector, and the surging use of location-based services in the agriculture sector. Furthermore, constant upgrades in mapping and navigation solutions and the growing demand for wearable devices are generating growth opportunities for the stakeholders in this market.

Who are the major players operating in the global location-based services market?

The key players operating in the location-based services market are HERE Global B.V. (Netherlands), Google LLC (U.S.) (a subsidiary of Alphabet Inc.), TomTom N.V. (Netherlands), Esri (U.S.), Hexagon AB (Sweden), Trimble Inc. (U.S.), Cisco Systems, Inc. (U.S.), QUALCOMM Incorporated (U.S.), Microsoft Corporation (U.S.), AT&T Inc. (U.S.), Zebra Technologies Corporation (U.S.), International Business Machines Corporation (U.S.), ALE International (France), Precisely (U.S.), Rohde & Schwarz GmbH & Co. KG (Germany), and Nextbillion.AI Pte. Ltd. (Singapore).