English Language Learning Market Size, Share, Forecast, & Trends Analysis by Methodology (Blended, Offline, Online), Learning Mode, Age Group, End User (Individual Learners, Educational Institutes, Government Bodies, Corporate Learners) - Global Forecast

English Language Learning Market Size, Share, Forecast, & Trends Analysis by Methodology (Blended, Offline, Online), Learning Mode, Age Group, End User (Individual Learners, Educational Institutes, Government Bodies, Corporate Learners) - Global Forecast to 2031

The research report titled ‘English Language Learning Market by Methodology (Blended, Offline, Online), Learning Mode, Age Group, End User (Individual Learners, Educational Institutes, Government Bodies, Corporate Learners), and Geography—Global Forecasts to 2031,’ provides in-depth analysis of English Language Learning market across five major geographies and emphasizes on the current market trends, market sizes, market ranking, recent developments, and forecasts till 2031.

The English Language Learning market is expected to reach $91.1 billion by 2031, growing at a CAGR of 10.6% during the forecast period of 2024–2031.

The growth of this market is driven by the rising importance of English in business & professional areas, increasing investments in start-ups & small companies teaching English, and the minimal cost of English language learning apps. However, reluctance to accept English as a primary communication tool in some countries may restrain the growth of this market.

The increasing spending on the education sector and transnational education (TNE) is expected to create market growth opportunities. However, the shortage of trained professionals to teach English is a major challenge for the players operating in this market.

Based on methodology, the global English language learning market is segmented into blended learning, offline learning, and online learning. In 2024, the blended learning segment is expected to account for the largest share of the global English language learning market. The increasing demand for personalized learning, the rise in the adoption of advanced offline & online learning systems for students and working professionals, the rising importance of effective learning methodology, and students’ preference for learning at their own pace and flexibility are driving the growth of this segment.

However, the online learning segment is projected to register the highest CAGR during the forecast period. This is mainly attributed to the increasing penetration of the internet and smartphones, advancements in e-learning platforms, the growing popularity of on-demand and self-paced courses, and the rising preference for affordable and flexible learning options. The accessibility and convenience of online learning platforms allow learners to access a wide range of courses anytime and anywhere, making it a preferred choice for students and professionals alike.

Based on learning mode, the global English language learning market is segmented into self-learning apps and applications and tutoring. The tutoring segment is further segmented into one-on-one learning and group learning. In 2024, the tutoring segment is expected to account for the largest share of the global English language learning market. This segment’s large market share is attributed to the growing investment in e-learning tools and technologies to enhance the teaching experience, the increasing need for education, and the demand for cost-effective programs to address the knowledge gap in students.

However, the self-learning apps and applications segment is projected to register the highest CAGR during the forecast period due to the increasing consumer acceptance of low-cost technology-based products, increasing consumer acceptance of low-cost technology-based products, the growing penetration of smartphones and internet connectivity, the rise in AI-powered personalized learning solutions, and the availability of gamified and interactive learning experiences. These applications provide learners with the flexibility to study at their own pace and customize their learning journey based on individual needs.

Based on age group, the global English language learning market is segmented into 13 years, 13-17 years, 18- 20 years, 21-30 years, 31-40 years, and >40 years. In 2024, the 13-17 years segment is expected to account for the largest share of the global English language learning market. The large market share of this segment is attributed to the increasing digitization of public schools, the rising number of English learners, the growing popularity of gamified and interactive learning apps tailored for young children, increasing parental focus on early childhood language development, rising penetration of ed-tech platforms offering age-appropriate English learning courses, and advancements in AI-driven adaptive learning technologies. Moreover, the 13 years segment is also projected to register the highest CAGR during the forecast period.

Based on end user, the global English language learning market is segmented into individual learners, educational institutes, government bodies, and corporate learners. The educational institutes segment is further segmented into K-12 and higher education. In 2024, the individual learners segment is expected to account for the largest share of the global English language learning market. The large share of this market is attributed to the increasing adoption of smart devices coupled with faster internet penetration, the growing need for transmission of live content on the internet for better brand engagement and student reach, and the high number of established language learning sites.

Moreover, the individual learners segment is also projected to register the highest CAGR during the forecast period, driven by the rising demand for personalized and self-paced learning experiences, the growing availability of affordable language learning apps and platforms, the increasing awareness of the importance of English for career advancement, and the convenience offered by mobile and online learning tools.

Based on geography, the English language learning market is segmented into North America, Asia-Pacific, Europe, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is estimated to account for the largest share of the English language learning market. Moreover, the market in Asia-Pacific is projected to register the highest CAGR during the forecast period. The growth of this market is attributed to the growing need to improve communication across borders, increasing access to language learning platforms, high demand for multilingual professionals, increasing digitalization of educational content, government initiatives to strengthen national education networks, and rising demand for cost-effective programs that address the knowledge gap in students. The market is also projected to register the highest CAGR during the forecast period. Additionally, initiatives by governments and private organizations to promote English education, especially in emerging economies like China, India, and Southeast Asian countries, further accelerate market growth. The region's focus on integrating digital solutions in education and the popularity of e-learning platforms contribute significantly to the high growth rate of the English language learning market in Asia-Pacific.

The key players operating in the English Language Learning market are Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), Duolingo Inc. (U.S.), Berlitz Corporation (U.S.), Busuu Online S.L. (Spain), Babble GMBH (Germany), Linguistica 360, Inc. (U.S.), Mondly (Romania), ELSA Corp. (U.S.), FluentU (A part of Enux Education Limited) (China), Memrise Inc. (U.K.), Mango Languages (U.S.), Rosetta Stone Ltd. (A part of IXL Learning, Inc.) (U.S.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Transparent Language, Inc. (U.S.), and Open Education LLC (U.S.).

Key Questions Answered in the Report:

Which are the high growth market segments in terms of offering, mode of operation, and end-use industry?
What is the historical market for English Language Learning across the globe?
What are the market forecasts and estimates from 2024–2031?
What are the major drivers, restraints, opportunities, challenges, and trends in the English Language Learning market?
Who are the major players in the English Language Learning market, and what shares of the market do they hold?
What is the competitive landscape like?
What are the recent developments in the English Language Learning market?
What are the different strategies adopted by the major players in the English Language Learning market?
What are the geographical trends and high growth countries?
Who are the emerging players in the English Language Learning market, and how do they compete with the other players?

Scope of the Report:

English Language Learning Market Assessment—by Methodology

Blended Learning
Offline Learning
Online Learning

English Language Learning Market Assessment—by Learning Mode

Self-learning Apps and Applications
Tutoring
One-on-One Learning
Group Learning

English Language Learning Market Assessment—by Age Group

<13 Years
13-17 Years
18-20 years
21-30 years
31-40 years
>40 years

English Language Learning Market Assessment—by End User

Individual Learners
Educational Institutes
K–12
Higher Education
Government Bodies
Corporate Learners

English Language Learning Market Assessment—by Geography

North America
U.S.
Canada
Europe
Germany
U.K.
France
Italy
Spain
Russia
Poland
Netherlands
Belgium
Sweden
Austria
Switzerland
Finland
Norway
Turkey
Ireland
Luxembourg
Rest of Europe
Asia-Pacific
China
Japan
South Korea
India
Indonesia
Australia & New Zealand
Taiwan
Hong Kong
Singapore
Malaysia
Vietnam
Rest of Asia-Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East & Africa
UAE
Saudi Arabia
Rest of the Middle East & Africa

English Language Learning Market - Report Summary

Report Metrics	Details
Years Considered	2022 - 2011
Base Year	2023
Forecast Period	2024-2031
Page Count	291
Units Referenced	Value (USD Million)
Segments/Key Topics	Group, And End User
Asia-Pacific, Europe, North America, Latin America, and the Middle East & Africa
Key Companies Mentioned	Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), Duolingo Inc. (U.S.), Berlitz Corporation (U.S.), Busuu Online S.L. (Spain), Babble GMBH (Germany), Linguistica 360, Inc. (U.S.), Mondly (Romania), ELSA Corp. (U.S.), FluentU (A part of Enux Education Limited) (China), Memrise Inc. (U.K.), Mango Languages (U.S.), Rosetta Stone Ltd. (A part of IXL Learning, Inc.) (U.S.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Transparent Language, Inc. (U.S.), and Open Education LLC (U.S.)

FAQs About the Report

What is the revenue generated from the English language learning market across the globe? At what rate is their demand expected to grow for the next 5–7 years?

The English language learning market is projected to reach $91.1 billion by 2031, at a CAGR of 10.6% during the forecast period 2024–2031.

Which end user segment is expected to hold the major share of the English language learning market in 2024?

In 2024, the individual learners segment is expected to account for a larger share of the global English language learning market. The large market share of this segment is driven by the rising demand for personalized and self-paced learning experiences, the growing availability of affordable language learning apps and platforms, the increasing awareness of the importance of English for career advancement, and the convenience offered by mobile and online learning tools. Furthermore, gamified content, AI-driven adaptive learning, and interactive features enhance engagement, driving the adoption of English language learning solutions among individual learners.

What are the key factors driving the growth of the English language learning market? What are the major opportunities for existing market players and new entrants in the market?

The growth of this market is driven by the rising importance of English in business & professional areas, increasing investments in start-ups & small companies teaching English, and the minimal cost of English language learning apps. Furthermore, the increasing spending on the education sector and transnational education (TNE) is expected to create market growth opportunities.

Who are the major players operating in the English language learning market?

The key players operating in the English language learning market are Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), Duolingo Inc. (U.S.), Berlitz Corporation (U.S.), Busuu Online S.L. (Spain), Babble GMBH (Germany), Linguistica 360, Inc. (U.S.), Mondly (Romania), ELSA Corp. (U.S.), FluentU (A part of Enux Education Limited) (China), Memrise Inc. (U.K.), Mango Languages (U.S.), Rosetta Stone Ltd. (A part of IXL Learning, Inc.) (U.S.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Transparent Language, Inc. (U.S.), and Open Education LLC (U.S.).