Wireless Audio Device Market by Product (True Wireless Hearables/Earbuds, Headsets, Earphones), Technology (Bluetooth, Airplay, Wi-Fi), Application (Consumer, Home Audio, Automotive), Functionality (Smart, Non-smart) and Region - Global Forecast to 2029

Wireless Audio Device Market by Product (True Wireless Hearables/Earbuds, Headsets, Earphones), Technology (Bluetooth, Airplay, Wi-Fi), Application (Consumer, Home Audio, Automotive), Functionality (Smart, Non-smart) and Region - Global Forecast to 2029

The Wireless Audio Device Market is projected to reach from USD 56.5 billion in 2024 to USD 70.9 billion by 2029; it is expected to grow at a CAGR of 4.7% from 2024 to 2029. Consumers are becoming increasingly aware of smart gadget features, components, and value propositions. This empowers individuals to make better purchasing judgments. The popularity of smart voice assistants originates from their capacity to improve users' daily lives in a practical and enjoyable manner. Encouragement and social interaction influence user happiness with AI-enabled products. Smart speakers' broad adoption opens up new potential for radio to improve its technological reach and broadcasting, and also to grow into podcasting and in-car audio.

Key players operating in the wireless audio device market are Apple Inc (US), SAMSUNG (South Korea), Bose Corporation (US), Sonos, Inc. (US), Sony Corporation (Japan).

“The true wireless hearable/earpods is projected to grow at the highest CAGR during the forecast period.”

The market is driven by continuous developments in characteristics such as noise reduction, gesture controls, audio assistance, audio quality, lifespan of batteries, and connection. The potential to create an immersive, three-dimensional listening experience is growing into a popular attribute among consumers when selecting earbuds. The increased popularity of smartphones is boosting the TWS earbuds market, because they are commonly sold as smartphone accessories.

“The Bluetooth technology is projected to have the highest growth during the forecast period.”

The use of Bluetooth is gaining popularity for various compelling reasons, including its adaptability, efficiency, and ongoing innovation. Bluetooth has proven its position as an important technology in a variety of industries, including audio, healthcare, smart homes, and industrial IoT. The ability to offer wireless communication between devices makes it indispensable for advanced technologies. Bluetooth's low power consumption is one of its most distinguishing characteristics. The efficiency is especially important for battery-powered devices, which may operate for a longer period of time without the need for frequent recharging.

“Asia Pacific region is likely to register highest CAGR.”

Rapid development in Asia-Pacific countries is contributing to a more independent lifestyle. Consumers want audio solutions that are convenient for their on-the-go activities, such as commuting or working out. Wireless audio devices meet this desire by offering the option of unattached listening. As disposable incomes improve in many Asia-Pacific countries, people are more prepared to invest in technological goods, such as wireless audio devices. Consumers are also drawn to the visual appeal and range of styles available on the market, which allows them to select products that match their unique style.

Breakdown of primaries

The study contains insights from various industry experts, ranging from component suppliers to Tier 1 companies and OEMs. The break-up of the primaries is as follows:

By Company Type - Tier 1 – 18%, Tier 2 – 22%, Tier 3 – 60%

By Designation— C-level Executives - 21%, Directors - 35%, Others – 44%

By Region—North America - 45%, Europe - 20%, Asia Pacific - 30%, RoW - 5%

The wireless audio device market is dominated by a few globally established players such as Apple Inc (US), SAMSUNG (South Korea), Bose Corporation (US), Sonos, Inc. (US), Sony Corporation (Japan), Masimo (US), Sennheiser electronic SE & Co. KG (Germany), VOXX International Corp.(US), VIZIO, Inc. (US), Marshall Group AB (Sweden). The study includes an in-depth competitive analysis of these key players in the wireless audio device market, with their company profiles, recent developments, and key market strategies.

Research Coverage:

The report segments the wireless audio device market and forecasts its size by product, technology, application, functionality, and region. The report also discusses the drivers, restraints, opportunities, and challenges pertaining to the market. It gives a detailed view of the market across four main regions—North America, Europe, Asia Pacific, and RoW. Supply chain analysis has been included in the report, along with the key players and their competitive analysis in the wireless audio device ecosystem.

Key Benefits to Buy the Report:

Analysis of Key Drivers (Surge in demand for truly wireless (TWS) earbuds and headphones, Adoption of wireless audio devices in commercial sector, Rising need for Bluetooth and portable speakers). Restraints (Restrictive radio frequency spectrum in audio equipment, Hearing impairment from prolonged use of headphones and earbuds, Interference caused by wireless audio devices in functioning of implanted medical devices). Opportunities (Gaining popularity among health and fitness sector, Advent of Bluetooth LE Audio, Integration of smart home assistants and home theaters) and Challenges (Compromising audio quality due to bandwidth constraints, coding delays, and errors).

Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the wireless audio device market.

Market Development: Comprehensive information about lucrative markets – the report analyses the wireless audio device market across varied regions.

Market Diversification: Exhaustive information about new solutions, untapped geographies, recent developments, and investments in the wireless audio device market.

Competitive Assessment: In-depth assessment of market shares, growth strategies, and product offerings of leading players like Apple Inc (US), SAMSUNG (South Korea), Bose Corporation (US), Sonos, Inc. (US), Sony Corporation (Japan) among others in the wireless audio device market.

Tables List

Table 1 Wireless Audio Device Market: Risk Assessment

Table 2 Global Shipment Of True Wireless Hearables/Earbuds/Tws, 2021–2022

Table 3 Wireless Audio Device Market: Role Of Companies In Ecosystem

Table 4 Average Selling Price Of Wireless Audio Devices Offered

By Key Players, 2020–2023 (Usd)

Table 5 Average Selling Price Of Wireless Audio Devices, 2020–2023 (Usd)

Table 6 Wireless Audio Device Market: Porter’s Five Forces Analysis

Table 7 Influence Of Stakeholders On Buying Process, By Application (%)

Table 8 Key Buying Criteria For Applications

Table 9 List Of Major Patents

Table 10 Key Conferences And Events, 2024–2025

Table 11 North America: Regulatory Bodies, Government Agencies,

And Other Organizations

Table 12 Europe: Regulatory Bodies, Government Agencies,

And Other Organizations

Table 13 Asia Pacific: Regulatory Bodies, Government Agencies,

And Other Organizations

Table 14 Wireless Audio Device Market, By Product, 2020–2023 (Usd Million)

Table 15 Wireless Audio Device Market, By Product, 2024–2029 (Usd Million)

Table 16 Wireless Audio Device Market, By Product, 2020–2023 (Million Units)

Table 17 Wireless Audio Device Market, By Product, 2024–2029 (Million Units)

Table 18 Headphones: Wireless Audio Device Market, By Region,

2020–2023 (Usd Million)

Table 19 Headphones: Wireless Audio Device Market, By Region,

2024–2029 (Usd Million)

Table 20 Earphones: Wireless Audio Device Market, By Region,

2020–2023 (Usd Million)

Table 21 Earphones: Wireless Audio Device Market, By Region,

2024–2029 (Usd Million)

Table 22 True Wireless Hearables/Earbuds: Wireless Audio Device Market,

By Region, 2020–2023 (Usd Million)

Table 23 True Wireless Hearables/Earbuds: Wireless Audio Device Market,

By Region, 2024–2029 (Usd Million)

Table 24 Speakers: Wireless Audio Device Market, By Region,

2020–2023 (Usd Million)

Table 25 Speakers: Wireless Audio Device Market, By Region,

2024–2029 (Usd Million)

Table 26 Soundbars: Wireless Audio Device Market, By Region,

2020–2023 (Usd Million)

Table 27 Soundbars: Wireless Audio Device Market, By Region,

2024–2029 (Usd Million)

Table 28 Wireless Audio Device Market, By Technology, 2020–2023 (Usd Million)

Table 29 Wireless Audio Device Market, By Technology, 2024–2029 (Usd Million)

Table 30 Wireless Audio Device Market, By Functionality,

2020–2023 (Usd Million)

Table 31 Wireless Audio Device Market, By Functionality,

2024–2029 (Usd Million)

Table 32 Smart Devices: Wireless Audio Device Market, By Region,

2020–2023 (Usd Million)

Table 33 Smart Devices: Wireless Audio Device Market, By Region,

2024–2029 (Usd Million)

Table 34 Non-smart Devices: Wireless Audio Device Market, By Region,

2020–2023 (Usd Million)

Table 35 Non-smart Devices: Wireless Audio Device Market, By Region,

2024–2029 (Usd Million)

Table 36 Wireless Audio Device Market, By Application, 2020–2023 (Usd Million)

Table 37 Wireless Audio Device Market, By Application, 2024–2029 (Usd Million)

Table 38 Home Audio: Wireless Audio Device Market, By Region,

2020–2023 (Usd Million)

Table 39 Home Audio: Wireless Audio Device Market, By Region,

2024–2029 (Usd Million)

Table 40 Professional: Wireless Audio Device Market, By Region,

2020–2023 (Usd Million)

Table 41 Professional: Wireless Audio Device Market, By Region,

2024–2029 (Usd Million)

Table 42 Consumer: Wireless Audio Device Market, By Region,

2020–2023 (Usd Million)

Table 43 Consumer: Wireless Audio Device Market, By Region,

2024–2029 (Usd Million)

Table 44 Automotive: Wireless Audio Device Market, By Region,

2020–2023 (Usd Million)

Table 45 Automotive: Wireless Audio Device Market, By Region,

2024–2029 (Usd Million)

Table 46 Other Applications: Wireless Audio Device Market, By Region,

2020–2023 (Usd Million)

Table 47 Other Applications: Wireless Audio Device Market, By Region,

2024–2029 (Usd Million)

Table 48 Wireless Audio Device Market, By Region, 2020–2023 (Usd Million)

Table 49 Wireless Audio Device Market, By Region, 2024–2029 (Usd Million)

Table 50 North America: Wireless Audio Device Market, By Product,

2020–2023 (Usd Million)

Table 51 North America: Wireless Audio Device Market, By Product,

2024–2029 (Usd Million)

Table 52 North America: Wireless Audio Device Market, By Application,

2020–2023 (Usd Million)

Table 53 North America: Wireless Audio Device Market, By Application,

2024–2029 (Usd Million)

Table 54 North America: Wireless Audio Device Market, By Functionality,

2020–2023 (Usd Million)

Table 55 North America: Wireless Audio Device Market, By Functionality,

2024–2029 (Usd Million)

Table 56 North America: Wireless Audio Device Market, By Country,

2020–2023 (Usd Million)

Table 57 North America: Wireless Audio Device Market, By Country,

2024–2029 (Usd Million)

Table 58 Us: Wireless Audio Device Market, By Product, 2020–2023 (Usd Million)

Table 59 Us: Wireless Audio Device Market, By Product, 2024–2029 (Usd Million)

Table 60 Canada: Wireless Audio Device Market, By Product,

2020–2023 (Usd Million)

Table 61 Canada: Wireless Audio Device Market, By Product,

2024–2029 (Usd Million)

Table 62 Mexico: Wireless Audio Device Market, By Product,

2020–2023 (Usd Million)

Table 63 Mexico: Wireless Audio Device Market, By Product,

2024–2029 (Usd Million)

Table 64 Europe: Wireless Audio Device Market, By Product,

2020–2023 (Usd Million)

Table 65 Europe: Wireless Audio Device Market, By Product,

2024–2029 (Usd Million)

Table 66 Europe: Wireless Audio Device Market, By Application,

2020–2023 (Usd Million)

Table 67 Europe: Wireless Audio Device Market, By Application,

2024–2029 (Usd Million)

Table 68 Europe: Wireless Audio Device Market, By Functionality,

2020–2023 (Usd Million)

Table 69 Europe: Wireless Audio Device Market, By Functionality,

2024–2029 (Usd Million)

Table 70 Europe: Wireless Audio Device Market, By Country,

2020–2023 (Usd Million)

Table 71 Europe: Wireless Audio Device Market, By Country,

2024–2029 (Usd Million)

Table 72 Uk: Wireless Audio Device Market, By Product, 2020–2023 (Usd Million)

Table 73 Uk: Wireless Audio Device Market, By Product, 2024–2029 (Usd Million)

Table 74 Germany: Wireless Audio Device Market, By Product,

2020–2023 (Usd Million)

Table 75 Germany: Wireless Audio Device Market, By Product,

2024–2029 (Usd Million)

Table 76 France: Wireless Audio Device Market, By Product,

2020–2023 (Usd Million)

Table 77 France: Wireless Audio Device Market, By Product,

2024–2029 (Usd Million)

Table 78 Rest Of Europe: Wireless Audio Device Market, By Product,

2020–2023 (Usd Million)

Table 79 Rest Of Europe: Wireless Audio Device Market, By Product,

2024–2029 (Usd Million)

Table 80 Asia Pacific: Wireless Audio Device Market, By Product,

2020–2023 (Usd Million)

Table 81 Asia Pacific: Wireless Audio Device Market, By Product,

2024–2029 (Usd Million)

Table 82 Asia Pacific: Wireless Audio Device Market, By Application,

2020–2023 (Usd Million)

Table 83 Asia Pacific: Wireless Audio Device Market, By Application,

2024–2029 (Usd Million)

Table 84 Asia Pacific: Wireless Audio Device Market, By Functionality,

2020–2023 (Usd Million)

Table 85 Asia Pacific: Wireless Audio Device Market, By Functionality,

2024–2029 (Usd Million)

Table 86 Asia Pacific: Wireless Audio Device Market, By Country,

2020–2023 (Usd Million)

Table 87 Asia Pacific: Wireless Audio Device Market, By Country,

2024–2029 (Usd Million)

Table 88 China: Wireless Audio Device Market, By Product,

2020–2023 (Usd Million)

Table 89 China: Wireless Audio Device Market, By Product,

2024–2029 (Usd Million)

Table 90 Japan: Wireless Audio Device Market, By Product,

2020–2023 (Usd Million)

Table 91 Japan: Wireless Audio Device Market, By Product,

2024–2029 (Usd Million)

Table 92 South Korea: Wireless Audio Device Market, By Product,

2020–2023 (Usd Million)

Table 93 South Korea: Wireless Audio Device Market, By Product,

2024–2029 (Usd Million)

Table 94 India: Wireless Audio Device Market, By Product,

2020–2023 (Usd Million)

Table 95 India: Wireless Audio Device Market, By Product,

2024–2029 (Usd Million)

Table 96 Rest Of Asia Pacific: Wireless Audio Device Market, By Product,

2020–2023 (Usd Million)

Table 97 Rest Of Asia Pacific: Wireless Audio Device Market, By Product,

2024–2029 (Usd Million)

Table 98 Row: Wireless Audio Device Market, By Product,

2020–2023 (Usd Million)

Table 99 Row: Wireless Audio Device Market, By Product,

2024–2029 (Usd Million)

Table 100 Row: Wireless Audio Device Market, By Application,

2020–2023 (Usd Million)

Table 101 Row: Wireless Audio Device Market, By Application,

2024–2029 (Usd Million)

Table 102 Row: Wireless Audio Device Market, By Functionality,

2020–2023 (Usd Million)

Table 103 Row: Wireless Audio Device Market, By Functionality,

2024–2029 (Usd Million)

Table 104 Row: Wireless Audio Device Market, By Region, 2020–2023 (Usd Million)

Table 105 Row: Wireless Audio Device Market, By Region, 2024–2029 (Usd Million)

Table 106 South America: Wireless Audio Device Market, By Product,

2020–2023 (Usd Million)

Table 107 South America: Wireless Audio Device Market, By Product,

2024–2029 (Usd Million)

Table 108 Middle East & Africa: Wireless Audio Device Market, By Region,

2020–2023 (Usd Million)

Table 109 Middle East & Africa: Wireless Audio Device Market, By Region,

2024–2029 (Usd Million)

Table 110 Middle East & Africa: Wireless Audio Device Market, By Product,

2020–2023 (Usd Million)

Table 111 Middle East & Africa: Wireless Audio Device Market, By Product,

2024–2029 (Usd Million)

Table 112 Wireless Audio Device Market: Overview Of Strategies Adopted

By Key Players, January 2020–june 2024

Table 113 Wireless Audio Device Market: Degree Of Competition, 2023

Table 114 Wireless Audio Device Market: Product Footprint

Table 115 Wireless Audio Device Market: Application Footprint

Table 116 Wireless Audio Device Market: Region Footprint

Table 117 Wireless Audio Device Market: Detailed List Of Key Startups/Smes

Table 118 Wireless Audio Device Market: Competitive Benchmarking Of

Key Startups/Smes

Table 119 Wireless Audio Market: Product Launches, January 2020–june 2024

Table 120 Wireless Audio Device Market: Deals, January 2020–june 2024

Table 121 Apple Inc.: Company Overview

Table 122 Apple Inc.: Products/Solutions/Services Offered

Table 123 Apple Inc.: Product Launches/Developments

Table 124 Harman International (Subsidiary Of Samsung Electronics):

Company Overview

Table 125 Harman International (Subsidiary Of Samsung Electronics): Products/Solutions/Services Offered

Table 126 Harman International (Subsidiary Of Samsung Electronics):

Product Launches/Developments

Table 127 Harman International (Subsidiary Of Samsung Electronics): Deals

Table 128 Xiaomi: Company Overview

Table 129 Xiaomi: Products/Solutions/Services Offered

Table 130 Xiaomi: Product Launches/Developments

Table 131 Sony Corporation: Company Overview

Table 132 Sony Corporation: Products/Solutions/Services Offered

Table 133 Sony Corporation: Product Launches/Developments

Table 134 Imagine Marketing Limited: Company Overview

Table 135 Imagine Marketing Limited: Products/Solutions/Services Offered

Table 136 Imagine Marketing Limited: Product Launches/Developments

Table 137 Bose Corporation: Company Overview

Table 138 Bose Corporation: Products/Solutions/Services Offered

Table 139 Bose Corporation: Product Launches/Developments

Table 140 Bose Corporation: Deals

Table 141 Sonos, Inc.: Company Overview

Table 142 Sonos, Inc.: Products/Solutions/Services Offered

Table 143 Sonos, Inc.: Product Launches/Developments

Table 144 Sonos, Inc.: Deals

Table 145 Masimo: Company Overview

Table 146 Masimo: Products/Solutions/Services Offered

Table 147 Masimo: Product Launches/Developments

Table 148 Masimo: Deals

Table 149 Sennheiser Electronic Se & Co. Kg: Company Overview

Table 150 Sennheiser Electronic Se & Co. Kg:

Products/Solutions/Services Offered

Table 151 Sennheiser Electronic Se & Co. Kg: Product Launches/Developments

Table 152 Sennheiser Electronic Se & Co. Kg: Deals

Table 153 Vizio, Inc.: Company Overview

Table 154 Vizio, Inc.: Products/Solutions/Services Offered

Table 155 Vizio, Inc.: Product Launches/Developments

Table 156 Vizio, Inc.: Deals

Table 157 Voxx International Corp.: Company Overview

Table 158 Voxx International Corp.: Products/Solutions/Services Offered

Table 159 Voxx International Corp.: Product Launches/Developments

Table 160 Voxx International Corp.: Deals

Table 161 Marshall Group Ab: Company Overview

Table 162 Marshall Group Ab: Products/Solutions/Services Offered

Table 163 Marshall Group Ab: Product Launches/Developments

Figures List

Figure 1 Wireless Audio Device Market Segmentation

Figure 2 Wireless Audio Device Market: Research Design

Figure 3 Primary And Secondary Research

Figure 4 Wireless Audio Device Market Size Estimation Methodology:

Top-down Approach (Supply Side) - Revenues Generated

By Companies From Sales Of Wireless Audio Device

Figure 5 Market Size Estimation Methodology: Supply-side Analysis

Figure 6 Market Size Estimation Methodology: Demand-side Analysis

Figure 7 Market Size Estimation Methodology: Bottom-up Approach

Figure 8 Market Size Estimation Methodology: Top-down Approach

Figure 9 Data Triangulation: Wireless Audio Device Market

Figure 10 Wireless Audio Device Market: Global Snapshot

Figure 11 Bluetooth To Account For Largest Market Share

During Forecast Period

Figure 12 Smart Segment To Account For Larger Market Share

During Forecast Period

Figure 13 True Wireless Hearables/Earbuds Segment To Dominate Market

During Forecast Period

Figure 14 Consumer Segment To Be Largest Application Of

Wireless Audio Device During Forecast Period

Figure 15 Asia Pacific To Dominate Wireless Audio Device Market

During Forecast Period

Figure 16 Growing Number Of Smartphones And True Wireless Hearables/Earbuds To Drive Market Growth

Figure 17 Consumer Application To Account For Largest Market Share

During Forecast Period

Figure 18 Bluetooth Segment To Dominate Market During Forecast Period

Figure 19 True Wireless Hearables/Earbuds Segment To Account For

Largest Market Share During Forecast Period

Figure 20 Smart Devices To Account For Larger Market Share

During Forecast Period

Figure 21 Consumer To Be Largest Application Of Wireless Audio Device In

Asia Pacific

Figure 22 Wireless Audio Device Market: Drivers, Restraints,

Opportunities, And Challenges

Figure 23 Impact Of Drivers On Wireless Audio Device Market

Figure 24 Impact Of Restraints On Wireless Audio Device Market

Figure 25 Impact Of Opportunities On Wireless Audio Device Market

Figure 26 Impact Of Challenges On Wireless Audio Device Market

Figure 27 Wireless Audio Device Market: Value Chain Analysis

Figure 28 Wireless Audio Device Market: Ecosystem Analysis

Figure 29 Investment And Funding Scenario, 2018–2024

Figure 30 Average Selling Price Trend Of Wireless Audio Devices Offered

By Key Players

Figure 31 Average Selling Price Trend Of True Wireless Hearables/Earbuds,

By Region, 2020–2023

Figure 32 Average Selling Price Trend Of Headphones, By Region, 2020–2023

Figure 33 Trends And Disruptions Influencing Customer Business

Figure 34 Wireless Audio Device Market: Impact Analysis Of Porter’s Five Forces

Figure 35 Porter’s Five Forces Analysis: Wireless Audio Device Market

Figure 36 Influence Of Stakeholders On Buying Process, By Application

Figure 37 Key Buying Criteria For Applications

Figure 38 Import Data For Hs Code 851830-compliant Products,

By Country, 2019–2023

Figure 39 Export Data For Hs Code 851830-compliant Products,

By Country, 2019–2023

Figure 40 Patents Applied And Granted, 2013–2023

Figure 41 Impact Of Ai/Gen Ai On Wireless Audio Device Market

Figure 42 True Wireless Hearables/Earbuds Segment To Register Highest Cagr During Forecast Period

Figure 43 Bluetooth Segment To Dominate Market During Forecast Period

Figure 44 Smart Devices Segment To Exhibit Higher Cagr In

Wireless Audio Device Market During Forecast Period

Figure 45 Consumer Segment To Account For Largest Market Share

During Forecast Period

Figure 46 India To Register Highest Cagr In Wireless Audio Device Market

During Forecast Period

Figure 47 North America: Wireless Audio Device Market Snapshot

Figure 48 Europe: Wireless Audio Device Market Snapshot

Figure 49 Asia Pacific: Wireless Audio Device Market Snapshot

Figure 50 Wireless Audio Device Market Share Analysis, 2023

Figure 51 Revenue Analysis Of Key Players In

Wireless Audio Device Market, 2020–2023

Figure 52 Wireless Audio Device Market: Company Valuation

Figure 53 Wireless Audio Device Market: Financial Metrics (Ev/Ebitda)

Figure 54 Wireless Audio Device Market: Brand/Product Comparison

Figure 55 Wireless Audio Device Market: Company Evaluation Matrix

(Key Players), 2023

Figure 56 Wireless Audio Device Market: Company Footprint

Figure 57 Wireless Audio Device Market: Company Evaluation Matrix (Startups/Smes), 2023

Figure 58 Apple Inc.: Company Snapshot

Figure 59 Harman International (Subsidiary Of Samsung Electronics):

Company Snapshot

Figure 60 Xiaomi: Company Snapshot

Figure 61 Sony Corporation: Company Snapshot

Figure 62 Sonos, Inc.: Company Snapshot

Figure 63 Masimo: Company Snapshot

Figure 64 Vizio, Inc.: Company Snapshot

Figure 65 Voxx International Corp.: Company Snapshot

Figure 66 Marshall Group Ab: Company Snapshot