Video Streaming Software Market by Offering (Solutions, Services), Streaming Type (Live Streaming, Video-on-Demand Streaming), Deployment Mode, Delivery Channel, Monetization Model, Connected Device, Vertical and Region - Global Forecast to 2029

Video Streaming Software Market by Offering (Solutions, Services), Streaming Type (Live Streaming, Video-on-Demand Streaming), Deployment Mode, Delivery Channel, Monetization Model, Connected Device, Vertical and Region - Global Forecast to 2029

The video streaming software market is expected to grow from USD 13.3 billion in 2024 to USD 29.7 billion by 2029 at a Compound Annual Growth Rate (CAGR) of 17.5% during the forecast period. As video streaming software evolves to meet increasing user expectations and technological advancements, the demand for training, support, and maintenance services rises; this ensures that users can effectively utilize new features, troubleshoot issues, and maintain optimal software performance, driving the market for these ancillary services.

""As per services, the managed services segment is expected to grow at the highest CAGR during the forecast period. ""

Managed services in video streaming software refer to outsourcing the management and maintenance of video streaming software to a third-party provider. Managing and maintaining video streaming software in-house can be expensive, particularly for businesses that lack the expertise and resources to do so effectively. Managed service providers can help companies save money by offering scalable solutions tailored to their needs, allowing them to pay only for the services they need. These services are built on a global infrastructure with integrated security services, security patching, hardened Operating System (OS) build, data isolation, and incident response. They reduce the complexities and cost of security solutions and manage compliance more effectively, as enterprises require. Managed security services provide real-time monitoring, compliance auditing and reporting, and proactive mitigation of security threats. They reduce the costs and burden on the IT staff and help optimize internal resources to increase the operating efficiency and profitability of the company. They assist enterprises in outsourcing the cloud infrastructure and managing the operations more conveniently.

""As per delivery channel, web-based delivery will hold the highest market share during the forecast period. ""

As high-speed internet penetration continues to rise, web-based delivery channels have become integral to the operations of leading streaming platforms, shaping consumer experiences and market dynamics. This method utilizes the internet to transmit video files directly to viewers' devices, eliminating the need for physical media or downloads. It encompasses various software functionalities that ensure a smooth and efficient user experience. Web-based video delivery accounted for a substantial share of global internet traffic, with projections indicating continued growth. These platforms leverage sophisticated content delivery networks (CDNs) and advanced streaming protocols to ensure seamless playback and optimal viewing experiences across various devices and network conditions.

Furthermore, the COVID-19 pandemic has accelerated the already-growing trend of web-based video consumption, as lockdown measures and remote work arrangements spurred a surge in demand for online entertainment. The web-based delivery model fosters the growth of video-on-demand (VOD) services, where users can conveniently access a vast library of content. This segment is mainly driven by the rise of subscription-based video-on-demand (SVoD) platforms such as Netflix and Hulu. Additionally, web-based delivery empowers enterprises by enabling efficient corporate communication and training through video content.

""As per vertical, healthcare will grow with the highest CAGR during the forecast period.""

The adoption of video streaming software in the healthcare sector has transformed patient care and medical education by facilitating remote consultations, telemedicine services, and medical training. With the rise of telehealth, healthcare providers can now conduct virtual appointments, diagnose conditions, and prescribe treatments remotely, improving access to healthcare for patients in underserved areas or those unable to visit healthcare facilities in person. Moreover, video streaming enables real-time collaboration among healthcare professionals, allowing specialists to consult on complex cases and share expertise across geographical boundaries. Medical education has also benefited from video streaming technology, with institutions using it to deliver lectures, training modules, and surgical demonstrations to students and practitioners worldwide. Additionally, video streaming software enhances patient engagement and education by disseminating informational videos, rehabilitation exercises, and self-care resources.

The breakup of the profiles of the primary participants is below:

By Company: Tier I: 37%, Tier II: 27%, and Tier III: 36%

By Designation: C-Level Executives: 29%, Director Level: 36%, and Others: 35%

By Region: North America: 35%, Europe: 24%, Asia Pacific: 21%, Rest of World: 20%

Note: Others include sales managers, marketing managers, and product managers

Note: The rest of the World consists of the Middle East & Africa, and Latin America

Note: Tier 1 companies have revenues of more than USD 100 million; tier 2 companies' revenue ranges from USD 10 million to USD 100 million; and tier 3 companies' revenue is less than 10 million

Source: Secondary Literature, Expert Interviews, and MarketsandMarkets Analysis

Some of the significant vendors offering video streaming software solutions and services across the globe include IBM (US), Brightcove (US), Kaltura (US), Edgio (US), Vimeo (US), Agile Content (Spain), Haivision (Canada), Panopto (US), Enghouse Systems (Canada), Akamai (US), Netgem Group (France), Dailymotion (France), Hive Streaming (Sweden), Blue Billywig (Netherlands), JW Player (US), Wowza (US), Vbrick (US), movingimage (Germany), VIDIZMO (US), Kollective Technology (US), dacast (US), MediaPlatform (US), CONTUS TECH. (US), VIXY (Netherlands), uStudio (US), Vidyard (Canada), SproutVideo (US), Castr (Canada) and Muvi (US).

Research coverage:

The market study covers the video streaming software market across segments. It aims to estimate the market size and the growth potential of this market across different market segments, such as offering, streaming type, delivery channel, deployment mode, monetization model, connected device, vertical, and region. It includes an in-depth competitive analysis of the key players in the market, their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Reasons to buy this report:

The report will help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall video streaming software market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

Analysis of critical drivers (growing penetration of mobile devices with high internet usage, increasing demand for VOD streaming, rising technological advancements in AI and ML, growing requirement for VOD streaming, and increasing demand for high-quality videos), restraints (high cost of content creation and issues with Piracy), opportunities (emergence of 5G technology, growing demand for real-time video services, and optimization of network bandwidth), and challenges (data security and privacy concerns, and challenges associated with compatibility and integration) influencing the growth of the video streaming software market.

Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the video streaming software market.

Market Development: Comprehensive information about lucrative markets – the report analyses the video streaming software market across varied regions.

Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the video streaming software market.

Competitive Assessment: In-depth assessment of market shares, growth strategies, and IBM (US), Brightcove (US), Kaltura (US), Edgio (US), Vimeo (US), Agile Content (Spain), Haivision (Canada), Panopto (US), Enghouse Systems (Canada) and Akamai (US) among others in the video streaming software market.