Smart Pills Market by Application (Capsule Endoscopy, Drug Delivery, Patient Monitoring), Target Area (Esophagus, Small Intestine, Large Intestine, Stomach), End User (Hospitals, Diagnostic Centers), Region - Global Forecast to 2028

Smart Pills Market by Application (Capsule Endoscopy, Drug Delivery, Patient Monitoring), Target Area (Esophagus, Small Intestine, Large Intestine, Stomach), End User (Hospitals, Diagnostic Centers), Region - Global Forecast to 2028



The global smart pills market is projected to reach USD 1.1 billion by 2028 from USD 0.6 billion in 2023, at a CAGR of 11.8% during the forecast period. Growth in this market is majorly driven by the rise in demand for non-invasive diagnostic monitoring devices, technological advancements in capsule endoscopy and significant advancements in capsule endoscopy technology. The growing demand for advanced drug delivery systems and need for a rapid drug development process are expected to offer opportunities for market players during the forecast period. On the other hand, technological incompetence of smart pills in some conditions is expected to restrain the market growth to some extent in the coming years

“The vital sign monitoring segment is projected to grow at the highest CAGR during the forecast period.”

Based on application, the market for smart pills is divided into segments for target drug devliery, capsule endoscopy, and vital sign monitoring. The vital sign monitoring segments is projected to grow at the highest CAGR during the forecast period. This is due to the increasing need for precise and accurate measurement of inner body temperature and insufficient integration with digital health systems in conventional vital sign monitoring devices. As healthcare systems strive for interoperability and comprehensive patient records, the rising need for vital sign monitoring devices that integrate smoothly with digital health systems becomes crucial. The growing demand for streamlined integration is expected to increase the adoption of smart pills due to advanced connectivity and compatibility with digital health systems.

“The large intestine target area accounted for the second largest share of the market during the forecast period. “

Based on target area, the smart pills market is broadly segmented into, small intestine, large intestine, esophagus, and stomach. The large intestine target area accounted for the second largest share in 2022 and this is attributed to the increasing cases of colorectal cancer and need for effective screening, diagnosis, and monitoring of inflammatory bowel diseases and other gastrointestinal disorders. The increasing cases of colorectal cancer have contributed to the growing adoption of smart pills in large intestine as smart pills can reach areas of the colon that may be challenging to visualize with traditional methods.

The diagnostic centers segment accounted for the second largest share of the market in 2022

Based on end users, the smart pills market is broadly segmented into diagnostic centers, hospitals, and other end users. Diagnostic centers are the second largest end users of the smart pills market. This can be attributed to the advancements in technology, demand for non-invasive diagnostics, and improved diagnostic accuracy. The integration of smart pills in diagnostic centers has been a key factor in driving utilization by offering expanded diagnostic capabilities, enhanced patient experience, improved operational efficiency, and the ability to facilitate remote diagnostics.

Europe accounted for the second largest share of the smart pills market in 2022

In 2022, Europe accounted for the second largest share of the smart pills market. This can be attributed to factors such as growth in ageing population and increased utilization of capsule endoscopy for gastrointestinal bleeding. The endorsement of capsule endoscopy by the European Society of Gastrointestinal Endoscopy (ESGE) guidelines provides a standardized approach for healthcare professionals, enhancing the quality of care provided to patients. As a result, there is a growing demand for smart pills and related technologies, driven by the increased utilization of capsule endoscopy for gastrointestinal bleeding.

The break up of the profile of primary participants in the smart pills market:

By Company Type: Tier 1- 60%, Tier 2- 30%, and Tier 3-10%

By Designation: C-level Executives- 50%, Directors- 40% , and Others- 10%.

By Region: North America- 45%, Europe- 35%, Asia Pacific- 15%, and Rest of the World- 5%.

Key players in the Smart pills market

The key players operating in the smart pills market include RF Co., Ltd (Japan), etectrx(US), Olympus Corporation (Japan), BodyCap (France), Chongqing Jinshan Science Technology (Group) Co., Ltd (China), Check-Cap Ltd. (Israel), CapsoVision,Inc. (US), ANX Robotica Corp. (US), Medtronic plc (US), IntroMedic (South Korea), Shenzen Jifu Medical Technology Co., Ltd (China) and Otsuka America Pharmaceutical, Inc. (US).

Research Coverage:

The report analyzes the smart pills market and aims at estimating the market size and future growth potential of this market based on various segments such as application, target area, and end user. The report also includes a product portfolio matrix of various smart pills products available in the market. The report also provides a competitive analysis of the key players in this market, along with their company profiles, service offerings, and key market strategies.

Reasons to Buy the Report

The report will enrich established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn would help them, garner a more significant share of the market. Firms purchasing the report could use one or any combination of the below-mentioned strategies to strengthen their position in the market.

This report provides insights into the following pointers:

Market Penetration: Comprehensive information on product portfolios offered by the top players in the global smart pills market. The report analyzes this market by applications, target area and end user.

Service Enhancement/Innovation: Detailed insights on upcoming trends in the global smart pills market

Market Development: Comprehensive information on the lucrative emerging markets by applications, target area and end user.

Market Diversification: Exhaustive information about new services or service enhancements, growing geographies, recent developments, and investments in the global smart pills market.

Competitive Assessment: In-depth assessment of market shares, growth strategies, product offerings, company evaluation quadrant, and capabilities of leading players in the global smart pills market.


  • INTRODUCTION
    • STUDY OBJECTIVES
    • MARKET DEFINITION
      • INCLUSIONS AND EXCLUSIONS
    • MARKET SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED
    • CURRENCY CONSIDERED
    • LIMITATIONS
    • STAKEHOLDERS
    • SUMMARY OF CHANGES
    • RECESSION IMPACT
  • RESEARCH METHODOLOGY
    • RESEARCH APPROACH
      • SECONDARY RESEARCH
      • PRIMARY DATA
      • MARKET SIZE ESTIMATION
    • MARKET BREAKDOWN AND DATA TRIANGULATION METHODOLOGY
    • MARKET SHARE ANALYSIS
    • STUDY ASSUMPTIONS
    • LIMITATIONS
      • METHODOLOGY-RELATED LIMITATIONS
    • RISK ASSESSMENT
      • Table SMART PILLS MARKET: RISK ASSESSMENT ANALYSIS
    • RECESSION IMPACT ANALYSIS
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • SMART PILLS MARKET OVERVIEW
    • NORTH AMERICA: SMART PILLS MARKET, BY END USER AND COUNTRY
    • SMART PILLS MARKET: GEOGRAPHIC GROWTH OPPORTUNITIES
    • SMART PILLS MARKET: REGIONAL MIX
    • SMART PILLS MARKET: DEVELOPING VS. EMERGING MARKETS
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET DYNAMICS
      • Table SMART PILLS MARKET: IMPACT ANALYSIS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • INDUSTRY TRENDS
      • ADVANCEMENTS IN SENSOR TECHNOLOGY
      • INTEGRATION WITH WEARABLE DEVICES
    • TECHNOLOGY ANALYSIS
      • SELF-POWERED INGESTIBLE SMART PILL
      • ADAPTIVE FRAME RATE TECHNOLOGY
      • IMAG (INGESTIBLE MICRODEVICES FOR ANATOMIC MAPPING OF GASTROINTESTINAL TRACT)
        • Table SENSOR AND BATTERY TYPES USED FOR CAPSULE ENDOSCOPY PRODUCTS
        • Table SENSOR USED FOR VITAL SIGN MONITORING AND DRUG INGESTION TRACKING PRODUCTS
        • Table SMART PILLS MARKET: DRUGS UNDER PIPELINE
    • PORTER'S FIVE FORCES ANALYSIS
      • Table PORTER'S FIVE FORCES ANALYSIS
      • THREAT OF NEW ENTRANTS
      • THREAT OF SUBSTITUTES
      • BARGAINING POWER OF SUPPLIERS
      • BARGAINING POWER OF BUYERS
      • INTENSITY OF COMPETITIVE RIVALRY
    • ECOSYSTEM ANALYSIS
    • VALUE CHAIN ANALYSIS
    • PATENT ANALYSIS
      • PATENT PUBLICATION TRENDS FOR SMART PILLS
      • INSIGHTS: JURISDICTION AND TOP APPLICANT ANALYSIS
        • Table SMART PILLS MARKET: LIST OF PATENTS (2020-2023)
    • PRICING ANALYSIS
      • Table PRICE RANGE FOR SMART PILLS (2022)
    • KEY CONFERENCES AND EVENTS
      • Table SMART PILLS MARKET: DETAILED LIST OF CONFERENCES AND EVENTS (2023-2024)
    • REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
      • Table LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • REGULATORY ANALYSIS
      • NORTH AMERICA
        • Table US FDA: MEDICAL DEVICE CLASSIFICATION
        • Table US: MEDICAL DEVICE REGULATORY APPROVAL PROCESS
      • EUROPE
      • ASIA PACIFIC
        • Table JAPAN: MEDICAL DEVICE CLASSIFICATION UNDER PMDA
        • Table CHINA: CLASSIFICATION OF MEDICAL DEVICES
    • KEY STAKEHOLDERS AND BUYING CRITERIA
      • KEY STAKEHOLDERS IN BUYING PROCESS
        • Table INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS, BY APPLICATION (%)
      • BUYING CRITERIA
        • Table KEY BUYING CRITERIA FOR SMART PILLS, BY APPLICATION
  • SMART PILLS MARKET, BY TARGET AREA
    • INTRODUCTION
      • Table SMART PILLS MARKET, BY TARGET AREA, 2021-2028 (USD MILLION)
    • SMALL INTESTINE
      • RISING INCIDENCE OF SMALL INTESTINE DISORDERS TO DRIVE MARKET
        • Table SMART PILLS MARKET FOR SMALL INTESTINE, BY COUNTRY, 2021-2028 (USD MILLION)
    • LARGE INTESTINE
      • INCREASING INCIDENCE OF COLORECTAL CANCER TO SUPPORT MARKET GROWTH
        • Table SMART PILLS MARKET FOR LARGE INTESTINE, BY COUNTRY, 2021-2028 (USD MILLION)
    • ESOPHAGUS
      • EVALUATION AND MONITORING OF BARRETT 'S ESOPHAGUS TO PROPEL MARKET
        • Table SMART PILLS MARKET FOR ESOPHAGUS, BY COUNTRY, 2021-2028 (USD MILLION)
    • STOMACH
      • IMPROVED DIAGNOSTIC ACCURACY TO SUPPORT MARKET GROWTH
        • Table SMART PILLS MARKET FOR STOMACH, BY COUNTRY, 2021-2028 (USD MILLION)
  • SMART PILLS MARKET, BY APPLICATION
    • INTRODUCTION
      • Table SMART PILLS MARKET, BY APPLICATION, 2021-2028 (USD MILLION)
    • CAPSULE ENDOSCOPY
      • ABILITY TO ASSESS GASTROINTESTINAL BLEEDING AND SMALLBOWL TUMORS TO DRIVE MARKET
        • Table CAPSULE ENDOSCOPES OFFERED BY KEY MARKET PLAYERS
        • Table SMART PILLS MARKET FOR CAPSULE ENDOSCOPY, BY COUNTRY, 2021-2028 (USD MILLION)
    • VITAL SIGN MONITORING
      • LAUNCH OF INNOVATIVE SENSOR TECHNOLOGIES TO PROPEL MARKET
        • Table VITAL SIGN MONITORING SMART PILLS UNDER PIPELINE
        • Table SMART PILLS MARKET FOR VITAL SIGN MONITORING, BY COUNTRY, 2021-2028 (USD MILLION)
    • TARGETED DRUG DELIVERY
      • SITE-SPECIFIC DRUG DELIVERY INTEGRATION WITH SMART PILLS TO SUPPORT MARKET GROWTH
        • Table TARGETED DRUG DELIVERY SMART PILLS UNDER PIPELINE
        • Table SMART PILLS MARKET FOR TARGETED DRUG DELIVERY, BY COUNTRY, 2021-2028 (USD MILLION)
  • SMART PILLS MARKET, BY END USER
    • INTRODUCTION
      • Table SMART PILLS MARKET, BY END USER, 2021-2028 (USD MILLION)
    • HOSPITALS
      • RISING NEED FOR TECHNOLOGICALLY ADVANCED ENDOSCOPY PROCEDURES TO DRIVE MARKET
        • Table SMART PILLS MARKET FOR HOSPITALS, BY COUNTRY, 2021-2028 (USD MILLION)
    • DIAGNOSTIC CENTERS
      • GROWING PREFERENCE FOR NONINVASIVE DIAGNOSTICS TO PROPEL MARKET
        • Table SMART PILLS MARKET FOR DIAGNOSTIC CENTERS, BY COUNTRY, 2021-2028 (USD MILLION)
    • OTHER END USERS
      • Table SMART PILLS MARKET FOR OTHER END USERS, BY COUNTRY, 2021-2028 (USD MILLION)
  • SMART PILLS MARKET, BY REGION
    • INTRODUCTION
      • Table SMART PILLS MARKET, BY REGION, 2021-2028 (USD MILLION)
      • Table CAPSULE ENDOSCOPY MARKET, BY REGION, 2021-2028 (MILLION UNITS)
      • Table VITAL SIGN MONITORING MARKET, BY REGION, 2021-2028 (MILLION UNITS)
    • NORTH AMERICA
      • Table NORTH AMERICA: SMART PILLS MARKET, BY COUNTRY, 2021-2028 (USD MILLION)
      • Table NORTH AMERICA: SMART PILLS MARKET, BY APPLICATION, 2021-2028 (USD MILLION)
      • Table NORTH AMERICA: SMART PILLS MARKET, BY TARGET AREA, 2021-2028 (USD MILLION)
      • Table NORTH AMERICA: SMART PILLS MARKET, BY END USER, 2021-2028 (USD MILLION)
      • US
        • Table US: SMART PILLS MARKET, BY APPLICATION, 2021-2028 (USD MILLION)
        • Table US: SMART PILLS MARKET, BY TARGET AREA, 2021-2028 (USD MILLION)
        • Table US: SMART PILLS MARKET, BY END USER, 2021-2028 (USD MILLION)
      • CANADA
        • Table CANADA: SMART PILLS MARKET, BY APPLICATION, 2021-2028 (USD MILLION)
        • Table CANADA: SMART PILLS MARKET, BY TARGET AREA, 2021-2028 (USD MILLION)
        • Table CANADA: SMART PILLS MARKET, BY END USER, 2021-2028 (USD MILLION)
      • NORTH AMERICA: RECESSION IMPACT
    • EUROPE
      • Table EUROPE: SMART PILLS MARKET, BY COUNTRY, 2021-2028 (USD MILLION)
      • Table EUROPE: SMART PILLS MARKET, BY APPLICATION, 2021-2028 (USD MILLION)
      • Table EUROPE: SMART PILLS MARKET, BY TARGET AREA, 2021-2028 (USD MILLION)
      • Table EUROPE: SMART PILLS MARKET, BY END USER, 2021-2028 (USD MILLION)
      • GERMANY
        • Table GERMANY: SMART PILLS MARKET, BY APPLICATION, 2021-2028 (USD MILLION)
        • Table GERMANY: SMART PILLS MARKET, BY TARGET AREA, 2021-2028 (USD MILLION)
        • Table GERMANY: SMART PILLS MARKET, BY END USER, 2021-2028 (USD MILLION)
      • UK
        • Table UK: SMART PILLS MARKET, BY APPLICATION, 2021-2028 (USD MILLION)
        • Table UK: SMART PILLS MARKET, BY TARGET AREA, 2021-2028 (USD MILLION)
        • Table UK: SMART PILLS MARKET, BY END USER, 2021-2028 (USD MILLION)
      • FRANCE
        • Table FRANCE: SMART PILLS MARKET, BY APPLICATION, 2021-2028 (USD MILLION)
        • Table FRANCE: SMART PILLS MARKET, BY TARGET AREA, 2021-2028 (USD MILLION)
        • Table FRANCE: SMART PILLS MARKET, BY END USER, 2021-2028 (USD MILLION)
      • ITALY
        • Table ITALY: SMART PILLS MARKET, BY APPLICATION, 2021-2028 (USD MILLION)
        • Table ITALY: SMART PILLS MARKET, BY TARGET AREA, 2021-2028 (USD MILLION)
        • Table ITALY: SMART PILLS MARKET, BY END USER, 2021-2028 (USD MILLION)
      • REST OF EUROPE
        • Table REST OF EUROPE: SMART PILLS MARKET, BY APPLICATION, 2021-2028 (USD MILLION)
        • Table REST OF EUROPE: SMART PILLS MARKET, BY TARGET AREA, 2021-2028 (USD MILLION)
        • Table REST OF EUROPE: SMART PILLS MARKET, BY END USER, 2021-2028 (USD MILLION)
      • EUROPE: RECESSION IMPACT
    • ASIA PACIFIC
      • Table ASIA PACIFIC: SMART PILLS MARKET, BY COUNTRY, 2021-2028 (USD MILLION)
      • Table ASIA PACIFIC: SMART PILLS MARKET, BY APPLICATION, 2021-2028 (USD MILLION)
      • Table ASIA PACIFIC: SMART PILLS MARKET, BY TARGET AREA, 2021-2028 (USD MILLION)
      • Table ASIA PACIFIC: SMART PILLS MARKET, BY END USER, 2021-2028 (USD MILLION)
      • JAPAN
        • Table JAPAN: SMART PILLS MARKET, BY APPLICATION, 2021-2028 (USD MILLION)
        • Table JAPAN: SMART PILLS MARKET, BY TARGET AREA, 2021-2028 (USD MILLION)
        • Table JAPAN: SMART PILLS MARKET, BY END USER, 2021-2028 (USD MILLION)
      • CHINA
        • Table CHINA: SMART PILLS MARKET, BY APPLICATION, 2021-2028 (USD MILLION)
        • Table CHINA: SMART PILLS MARKET, BY TARGET AREA, 2021-2028 (USD MILLION)
        • Table CHINA: SMART PILLS MARKET, BY END USER, 2021-2028 (USD MILLION)
      • INDIA
        • Table INDIA: SMART PILLS MARKET, BY APPLICATION, 2021-2028 (USD MILLION)
        • Table INDIA: SMART PILLS MARKET, BY TARGET AREA, 2021-2028 (USD MILLION)
        • Table INDIA: SMART PILLS MARKET, BY END USER, 2021-2028 (USD MILLION)
      • REST OF ASIA PACIFIC
        • Table REST OF ASIA PACIFIC: SMART PILLS MARKET, BY APPLICATION, 2021-2028 (USD MILLION)
        • Table REST OF ASIA PACIFIC: SMART PILLS MARKET, BY TARGET AREA, 2021-2028 (USD MILLION)
        • Table REST OF ASIA PACIFIC: SMART PILLS MARKET, BY END USER, 2021-2028 (USD MILLION)
      • ASIA PACIFIC: RECESSION IMPACT
    • REST OF THE WORLD
      • Table REST OF THE WORLD: SMART PILLS MARKET, BY APPLICATION, 2021-2028 (USD MILLION)
      • Table REST OF THE WORLD: SMART PILLS MARKET, BY TARGET AREA, 2021-2028 (USD MILLION)
      • Table REST OF THE WORLD: SMART PILLS MARKET, BY END USER, 2021-2028 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • STRATEGIES ADOPTED BY KEY PLAYERS
      • Table OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS
      • REVENUE SHARE ANALYSIS
      • MARKET SHARE ANALYSIS
    • COMPANY EVALUATION QUADRANT FOR KEY PLAYERS
      • STARS
      • EMERGING LEADERS
      • PERVASIVE PLAYERS
      • PARTICIPANTS
    • COMPANY FOOTPRINT ANALYSIS
      • Table SMART PILLS MARKET: COMPANY FOOTPRINT ANALYSIS
      • APPLICATION FOOTPRINT ANALYSIS
        • Table SMART PILLS MARKET: APPLICATION FOOTPRINT
      • TARGET AREA FOOTPRINT ANALYSIS
        • Table SMART PILLS MARKET: TARGET AREA FOOTPRINT
      • END USER FOOTPRINT ANALYSIS
        • Table SMART PILLS MARKET: END USER FOOTPRINT
      • REGIONAL FOOTPRINT ANALYSIS
        • Table SMART PILLS MARKET: REGIONAL FOOTPRINT
    • COMPETITIVE SCENARIO
      • PRODUCT LAUNCHES & APPROVALS
        • Table SMART PILLS MARKET: PRODUCT LAUNCHES & APPROVALS (JANUARY 2020-JUNE 2023)
      • DEALS
        • Table SMART PILLS MARKET: DEALS (JANUARY 2020-JUNE 2023)
      • OTHER DEVELOPMENTS
        • Table SMART PILLS MARKET: OTHER DEVELOPMENTS (JANUARY 2020-JUNE 2023)
  • COMPANY PROFILES
    • KEY PLAYERS
      • OLYMPUS CORPORATION
        • Table OLYMPUS CORPORATION: BUSINESS OVERVIEW
      • CAPSOVISION, INC.
        • Table CAPSOVISION, INC.: BUSINESS OVERVIEW
      • MEDTRONIC PLC
        • Table MEDTRONIC PLC: BUSINESS OVERVIEW
      • INTROMEDIC
        • Table INTROMEDIC: BUSINESS OVERVIEW
      • ANX ROBOTICA CORP.
        • Table ANX ROBOTICA CORP.: BUSINESS OVERVIEW
      • SHENZHEN JIFU MEDICAL TECHNOLOGY CO., LTD.
        • Table SHENZHEN JIFU MEDICAL TECHNOLOGY CO., LTD.: BUSINESS OVERVIEW
      • CHONGQING JINSHAN SCIENCE & TECHNOLOGY (GROUP) CO., LTD.
        • Table CHONGQING JINSHAN SCIENCE & TECHNOLOGY (GROUP) CO., LTD.: BUSINESS OVERVIEW
      • RF CO., LTD.
        • Table RF CO., LTD.: BUSINESS OVERVIEW
      • ETECTRX
        • Table ETECTRX: BUSINESS OVERVIEW
      • BODYCAP
        • Table BODYCAP: BUSINESS OVERVIEW
      • OTSUKA AMERICA PHARMACEUTICAL, INC.
        • Table OTSUKA AMERICA PHARMACEUTICAL, INC.: BUSINESS OVERVIEW
      • CHECK-CAP LTD.
        • Table CHECK-CAP LTD.: BUSINESS OVERVIEW
  • APPENDIX
    • DISCUSSION GUIDE
    • KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • CUSTOMIZATION OPTIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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