Push-to-talk Market by Offering (Hardware, Solutions, and Services), Network Type (LMR and Cellular), Vertical (Government & Public Safety, Aerospace & Defense, and Transportation & Logistics) and Region - Global Forecast to 2028

Push-to-talk Market by Offering (Hardware, Solutions, and Services), Network Type (LMR and Cellular), Vertical (Government & Public Safety, Aerospace & Defense, and Transportation & Logistics) and Region - Global Forecast to 2028

The push-to-talk (PTT) market is estimated at USD 35.3 billion in 2023 to USD 57.4 billion by 2028, at a Compound Annual Growth Rate (CAGR) of 10.2%. The demand for quick, convenient, and informal communication experiences has fueled the development and adoption of PTT applications for smartphones and consumer devices. These apps cater to the need for instant gratification, simplicity, and efficiency, making them a popular choice for both social and recreational communication. Additionally, features like group communication, cost savings, and integration with other functionalities contribute to their widespread use in personal contexts.

""By network type, land mobile radio segment to hold the largest market size during the forecast period.”

Land Mobile Radio (LMR) segment is a critical communication tool primarily used in industries where reliable, instant, and group-based voice communication is essential. LMR systems, often called two-way radios, have long been the backbone of communication for first responders, public safety agencies, transportation, and utilities. PTT functionality lets users quickly establish a voice connection by pressing a button, ensuring immediate and efficient communication during emergencies or day-to-day operations.

Based on vertical, the travel & hospitality segment is expected to register the fastest growth rate during the forecast period.

The PTT technology has revolutionized the travel and hospitality segment by enhancing communication efficiency and guest satisfaction. In this sector, where seamless communication is pivotal, PTT enables instant voice communication between staff members, improving coordination and response times. Hotel and resort employees can quickly address guest requests, such as room service or housekeeping, resulting in a more personalized and efficient guest experience. Overall, PTT technology has become an indispensable tool in the travel and hospitality industry, enhancing both operational efficiency and guest satisfaction.

“Asia Pacific highest growth rate during the forecast period.”

PTT has become vital for enhancing coordination and response times in countries like Japan, South Korea, and China, where densely populated urban areas coexist with vast rural landscapes. Additionally, the affordability and accessibility of smartphones have made PTT applications widely available to businesses and individuals, further driving its adoption. As the Asia Pacific region continues to experience economic growth and modernization, adopting PTT technology will likely persist and evolve to meet the evolving communication needs of the region’s diverse industries and populations.

Breakdown of primaries

The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:

By Company Type: Tier 1 – 25%, Tier 2 – 40%, and Tier 3 – 35%

By Designation: C-level –45%, D-level – 35%, and Others – 20%

By Region: North America – 40%, Europe – 35%, Asia Pacific – 20%, RoW- 5%.

The major players in the PTT market include AT&T Inc. (US); Verizon Wireless (US); Motorola Solutions, Inc. (US); T-Mobile (US); Qualcomm Incorporated (US); Zebra Technologies Corporation (US); Telstra Group Limited (Australia); Hytera Communications Corporation Limited (China); Telefonaktiebolaget LM Ericsson (Sweden); Bell Canada (Canada); Iridium Communications Inc. (US); Tait Communications (New Zealand); Airbus SE (Netherlands); L3Harris Technologies, Inc. (US); ServiceMax, a PTC Technology (US); Simoco Wireless Solutions (UK); GroupTalk (Sweden); Orion Labs, Inc. (US); Zello Inc. (US); Procore Technologies, Inc. (US); VoxerNet LLC (US); International Push to Talk Ltd (England); Enterprise Secure Chat (US); AINA Wireless (US); Azetti Networks (Spain); PeakPTT (US); RugGear (China); ProMobi Technologies (India); and TeamConnect (US). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, enhancements, and acquisitions to expand their footprint in the PTT market.

Research Coverage

The market study covers the PTT market size across different segments. It aims to estimate the market size and the growth potential across different segments, including offerings (hardware, solutions, and services), network type, vertical, and region. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants with information on the closest approximations of the global PTT market’s revenue numbers and subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market’s pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

Analysis of key drivers (growing demand for PoC, proliferation of rugged and ultra-rugged smartphones, growing need for driver safety, and transition of LMR systems from analog to digital), restraints (dependence on a stable network connection) opportunities (high-speed 5G network for enhancing PTT-related operations, and standardization of infrastructure platforms ), and challenges (LMR and PTT interoperability issues, and high existing investments by public sector to deploy LMR systems) influencing the growth of the PTT market. Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the PTT market. Market Development: Comprehensive information about lucrative markets – the report analyses the PTT market across various regions. Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the PTT market. Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players AT&T Inc. (US); Verizon Wireless (US); Motorola Solutions, Inc. (US); T-Mobile (US); Qualcomm Incorporated (US); Zebra Technologies Corporation (US); Telstra Group Limited (Australia); Hytera Communications Corporation Limited (China); Telefonaktiebolaget LM Ericsson (Sweden); Bell Canada (Canada); Iridium Communications Inc. (US); Tait Communications (New Zealand); Airbus SE (Netherlands); L3Harris Technologies, Inc. (US); ServiceMax, a PTC Technology (US); Simoco Wireless Solutions (UK); GroupTalk (Sweden); Orion Labs, Inc. (US); Zello Inc. (US); Procore Technologies, Inc. (US); VoxerNet LLC (US); International Push to Talk Ltd (England); Enterprise Secure Chat (US); AINA Wireless (US); Azetti Networks (Spain); PeakPTT (US); RugGear (China); ProMobi Technologies (India); and TeamConnect (US).