Phishing Protection Market by Offering (Solutions, Services), Subtype (Email-based Phishing, Non-email-based Phishing), Organization Size, Deployment Mode, Vertical (BFSI, IT & ITeS, Government) and Region - Global Forecast to 2028

Phishing Protection Market by Offering (Solutions, Services), Subtype (Email-based Phishing, Non-email-based Phishing), Organization Size, Deployment Mode, Vertical (BFSI, IT & ITeS, Government) and Region - Global Forecast to 2028

The global phishing protection market is estimated to be worth USD 2.2 billion in 2023 and is projected to reach USD 4.1 billion by 2028, at a CAGR of 13.5% during the forecast period. The propulsion of the phishing protection market is intricately tied to the evolving digital communication landscape, where the widespread adoption of email and cloud-based services converges with the increasing intricacy of phishing attacks. The relentless pursuit of cybercriminals to exploit vulnerabilities and the rising instances of sophisticated social engineering tactics underscore the criticality of advanced cybersecurity solutions. Marked by intricate phishing schemes and a heightened risk landscape, organizations are compelled to invest significantly in cutting-edge protection measures to safeguard sensitive data, financial assets, and stakeholders' trust. The intersection of technological advancement, expanding attack surfaces, and stringent data protection regulations collectively propel the demand for innovative phishing protection strategies.

""By offering, the services segment to register the highest growth rate during the forecast period.""

The forecast indicates that, by offering, the services segment is anticipated to exhibit the highest growth rate in the phishing protection market during the forecast period. This trajectory can be attributed to the increasing recognition among organizations of the need for comprehensive services to fortify their defenses against phishing threats. As the complexity and diversity of phishing attacks continue to evolve, there is a growing demand for specialized. The services segment plays a pivotal role in assisting organizations to navigate the dynamic landscape of cybersecurity, offering tailored and adaptive solutions to combat phishing attempts effectively. The emphasis on holistic protection strategies positions the services segment as a key driver for growth in the phishing protection market.

""By deployment mode, the cloud segment to register the highest growth rate during the forecast period.""

The forecast indicates that, by deployment mode, the cloud segment is poised to register the highest growth rate in the phishing protection market during the forecast period. This surge can be attributed to the escalating adoption of cloud-based solutions, reflecting the growing recognition among organizations of the advantages offered by cloud deployment. Cloud-based phishing protection solutions provide scalability, flexibility, and centralized management, aligning well with the evolving needs of businesses to counter sophisticated phishing threats. The rise in remote work scenarios and the increasing reliance on cloud services further accentuate the demand for cloud-native phishing protection technologies. As organizations prioritize agility and efficiency in their cybersecurity strategies, the cloud segment emerges as a focal point for dynamic growth within the phishing protection market.

""Asia Pacific to register the highest growth rate during the forecast period.""

The Asia Pacific region is expected to register the highest growth rate in the phishing protection market during the forecast period. This accelerated growth is driven by many factors, including rapid digitization across industries, increased cyber threats, and a growing emphasis on cybersecurity measures. As businesses and governments in the Asia Pacific continue to embrace digital technologies, the risk of phishing attacks becomes more pronounced, fueling the demand for robust protection solutions. The heightened awareness of the economic and reputational consequences of cyber threats and regulatory initiatives contributes to the rapid adoption of phishing protection measures in the region. The dynamic nature of the cyber threat landscape positions the Asia Pacific market as a key driver for growth in the phishing protection sector.

Breakdown of primaries

The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The breakdown of the primaries is as follows:

By Company Type: Tier 1 – 20%, Tier 2 – 57%, and Tier 3 – 33%

By Designation: C-level – 40%, Managers and Others – 60%

By Region: North America – 35%, Europe – 20%, Asia Pacific – 45%.

The major players in the phishing protection market are Barracuda (US), Cofense (US), Duocircle (US), Ironscales (Israel), Microsoft (US), Mimecast (UK), OpenText (Canada), Paubox (US), Proofpoint (US), Sophos (UK), Trend Micro (Japan), Trustwave (US), Twilio (US), Virtru (US), Abnormal Security (US), AGARI (US), AppGuard (US), Deepwatch (US), GreatHorn (US), Guardz (US), ImmuniWeb (Switzerland), Inky (US), Redsift (UK), SpyCloud (US), Trustifi (US), Vade (France), Valimail (US), ZeroFOX (US). The study includes an in-depth competitive analysis of these key players in the phishing protection market, with their company profiles, recent developments, and key market strategies.

Research Coverage

The market study covers the phishing protection market size across segments. It aims to estimate the market size and growth potential of this market across different segments by offering sub-types, organization sizes, deployment modes, verticals, and regions. The study also includes an in-depth competitive analysis of the key market players, their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Reasons to buy this report

The report will help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall phishing protection market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

As businesses recognize the pivotal role of phishing protection, there is a mounting demand for comprehensive phishing protection solutions and services. These encompass a range of tools enabling organizations to achieve authentic and secure connectivity. While challenges like the need for alignment and technology integration are acknowledged, the report underscores the dynamic landscape of phishing protection-centric technologies and evolving market trends; the report also offers valuable insights into the future trajectory of the phishing protection market.

Product Development/Innovation: Detailed insights on coming technologies, R&D activities, and product & solution launches in the phishing protection market

Market Development: Comprehensive information about lucrative markets – the report analyses the phishing protection market across varied regions.

Market Diversification: Exhaustive information about new products & solutions being developed, untapped geographies, recent developments, and investments in the phishing protection market

Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Barracuda (US), Cofense (US), Duocircle (US), Ironscales (Israel), Microsoft (US), Mimecast (UK), OpenText (Canada), Paubox (US), Proofpoint (US), Sophos (UK), Trend Micro (Japan), Trustwave (US), Twilio (US), Virtru (US), Abnormal Security (US), AGARI (US), AppGuard (US), Deepwatch (US), GreatHorn (US), Guardz (US), ImmuniWeb (Switzerland), Inky (US), Redsift (UK), SpyCloud (US), Trustifi (US), Vade (France), Valimail (US), ZeroFOX (US).