Mobility as a Service Market by Service (Ride-Hailing, Car Sharing, micro-mobility, Bus, Train), Solution, Transportation, Vehicle, OS, Business Model, Payment (Subscription, PAYG), Commute (Daily, Last Mile, Occasional) Region - Global Forecast to 2030

Mobility as a Service Market by Service (Ride-Hailing, Car Sharing, micro-mobility, Bus, Train), Solution, Transportation, Vehicle, OS, Business Model, Payment (Subscription, PAYG), Commute (Daily, Last Mile, Occasional) Region - Global Forecast to 2030



Mobility as a Service market is projected to grow from USD 5.7 Billion in 2023 to USD 40.1 Billion by 2030, at a CAGR of 32.2% over the forecast period. Increasing smart city initiatives, growing adoption of on-demand mobility services, and the need to reduce CO2 emissions to drive mobility as a service market. MaaS promotes the use of sustainable modes of transportation, such as public transit and biking, which can help reduce the environmental impact of travel. MaaS allows users to choose the most economical mode of transportation for their needs. This helps in reducing the overall transportation expenses when compared to the use of personal vehicles.

MaaS can be cost-effective for users, as it allows them to choose the most economical transportation options for their needs. This can lead to reduced overall transportation expenses compared to owning and maintaining a personal vehicle.

“Journey planning to hold the largest market share by application.”

Journey planning involves providing journey planning options to users through a combination of real-time, predictive, and scheduled data obtained from the applications used. It helps provide a list of service offerings and combines several transport modes based on user preferences and transport infrastructure that helps customers to plan their journey per their requirements. This segment is expected to hold ~ 50% of the market share by application as more and more customers use MaaS application to plan their end-to-end journeys trying to find the optimal solution for saving time and reducing travel costs. The Middle East welcomes approximately 90 million international arrivals per year, which equates to 6% of the world's total arrivals. The region has invested huge sums in developing smart city solutions so that tourists can have a smooth travel experience in their country. This region is expected to grow the fastest for the journey planning segment.

“Pay as you go payment type is the largest market in the mobility as a service market.”

Pay-as-you-go can either be pre-paid into an e-wallet or post-paid once travel is complete. This payment approach allows users to pay for transportation services based on their actual usage, offering a more flexible and convenient way to access a variety of transportation options. Pay-as-you-go payment models enable users to pay only for the services they use, which can be more cost-effective than traditional fixed pricing structures. This payment option offers transparency to the users as they can see the exact charges of each trip and mode of transportation. The other payment option, namely subscription, can create barriers for certain demographics, such as infrequent travelers or low-income individuals. Pay-as-you-go options make transportation services more accessible to a wider range of people.

“Europe is the second largest market for the mobility as a service market.”

Europe region is expected to hold 1/3rd of the global MaaS market. This significant share of the market is owing to the presence of established MaaS service providers such as Whim, Citymapper, and Trafi in the region. The UK leads by country in the market due to its regulatory framework that boosts the adoption of MaaS applications. Data regulations and regulations to curb CO2 emissions in this region have allowed MaaS service providers to refine and have a better integration for their services. Public transportation in Europe is starting a EURO 49 pass for commuters who travel frequently using the public transport infrastructure. This pass will allow daily commuters to travel hassle-free to their routine destinations. Such integration of subscription-based low-cost services will likely attract more people to shun vehicle ownership and adopt MaaS applications in the region.

The breakup of primary respondents

By Company: Tier-1 companies – 60%, Tier-2 companies – 30%, Others - 10%

By Designation: C-Level – 60%, Director Level – 10%, Others – 30%

By Region: North America- 10%, Europe - 60%, Asia Pacific - 20%, RoW - 10%

The global mobility as a service market is led by established players, such as Moovit (Israel), MaaS Global (Finland), Citymapper (UK), FOD Mobility UK Ltd. (UK), and SkedGo (Australia), all of which adopted several strategies to gain traction in the market. The study includes an in-depth competitive analysis of these key players in the Mobility as a Service market with their company profiles, MnM view of the top five companies, recent developments, and key market strategies.

Research Coverage

To define, describe, and forecast the mobility as a service (MaaS) market with respect to individual growth trends and prospects and determine the contribution of each segment to the total market. To forecast the mobility as a service (MaaS) market size, by value, based on Service type (ride hailing, car sharing, micromobility, bus sharing, and train services), Business model (business-to-business, business-to-consumer, and peer-to-peer), Solution type (technology platforms, payment engines, navigation solutions, telecom connectivity providers, ticketing solutions, and insurance services), Transportation type (private and public), Vehicle type (buses, four-wheelers, micromobility, and trains), Application type (personalized application services, journey management, journey planning, and flexible payments & transactions), Operating system (Android, iOS, and others), Propulsion type (ICE, EV, hybrid electric, and CNG/LPG), Payment type (subscription and pay-as-you-go), Commute Type (daily, last mile connectivity, occasional), MaaS electric vehicles market, by mode (public and private), By Region - Asia Pacific (China, India, Japan, Singapore, Indonesia, and Australia), Europe (Germany, UK, Finland, Spain, Netherlands, Italy, Turkey, and Russia), North America (US, Canada, and Mexico), and the Rest of the World (Brazil, and South Africa)

Key Benefits of Buying the Report:

The report will help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall mobility as a service market and their subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse.

The report provides insights on the following pointers:

Analysis of key drivers (Increasing smart city initiatives, improvements in 4G/5G infrastructure and penetration of smartphones, need to reduce CO2 emissions), restraints (rising demand for car rentals/station-based mobility, lack of infrastructure to scale MaaS applications), opportunities (increasing use of autonomous cars and electric vehicles, use of big data to refine MaaS offerings, inclusion of on-demand ferry and freight services), and challenges (integration of public and private stakeholders, limited connectivity in developing countries, difficulty in integrating ticketing and payment systems) influencing the growth of the mobility as a service market.

Product Development/Innovation: Detailed insights on new products such as, Moovit announced a new feature enabling commuters to decrease uncertainty and stress in November 2022, Cycling SDK by Citymapper in October 2022, SkedGo announced its support for the Leicester Buses Partnership in the UK.

Market Development: The increasing smart city initiatives, improvements in 4G/5G infrastructure, and penetration of smartphones are driving the market – the report analyses the mobility as a service market across varied regions.

Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the mobility as a service market.

Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Moovit (Israel), MaaS Global (Finland), Citymapper (UK), FOD Mobility UK Ltd. (UK), and SkedGo (Australia) among others in the mobility as a service market.

The report also helps stakeholders understand the pulse of mobility as a service provider, data provider, & technology platform provider by providing information on recent trends and technologies.


1 Introduction
1.1 Objectives
1.2 Market Definition
1.2.1 Additional Definitions/Terms
1.3 Inclusions & Exclusions
1.4 Market Scope
Figure 1 Market Segmentation: Mobility As A Service Market
1.4.1 Years Considered
1.5 Currency
1.6 Summary Of Changes
1.7 Limitations
1.8 Stakeholders
2 Research Methodology
2.1 Research Data
Figure 2 Mobility As A Service Market: Research Design
Figure 3 Research Design Model
2.2 Secondary Data
2.2.1 Key Secondary Sources
2.2.2 Key Data From Secondary Sources
2.2.3 Primary Data
Figure 4 Breakdown Of Primary Interviews
2.2.4 Sampling Techniques & Data Collection Methods
2.2.5 Primary Participants
2.3 Market Size Estimation
2.3.1 Bottom-up Approach
Figure 5 Bottom-up Approach: Mobility As A Service Market
2.3.2 Top-down Approach
Figure 6 Top-down Approach: Mobility As A Service Market
2.4 Market Breakdown And Data Triangulation
Figure 7 Data Triangulation
2.5 Factor Analysis
2.5.1 Regional Economy Impact Analysis
2.5.2 Factor Analysis For Market Sizing: Demand- And Supply-side
2.6 Assumptions And Risk Assessment
2.7 Research Limitations
3 Executive Summary
3.1 Report Summary
Figure 8 Mobility As A Service Market Outlook
Figure 9 Mobility As A Service Market, By Region
4 Premium Insights
4.1 Attractive Opportunities For Market Players
Figure 10 Increasing Smart City Initiatives Worldwide To Drive Market
4.2 Mobility As A Service Market, By Solution Type
Figure 11 Technology Platforms To Dominate Market During Forecast Period
4.3 Mobility As A Service Market, By Service Type
Figure 12 Ride Hailing Segment To Lead Market During Forecast Period
4.4 Mobility As A Service Market, By Application Type
Figure 13 Journey Planning To Hold Largest Market Share During Forecast Period
4.5 Mobility As A Service Market, By Vehicle Type
Figure 14 Four-wheelers To Dominate Market During Forecast Period
4.6 Mobility As A Service Market, By Operating System
Figure 15 Android To Be Fastest-growing Segment During Forecast Period
4.7 Mobility As A Service Market, By Business Model
Figure 16 Business-to-business Segment To Hold Largest Share During Forecast Period
4.8 Mobility As A Service Market, By Transportation Type
Figure 17 Private Transportation To Command Larger Share During Forecast Period
4.9 Mobility As A Service Market, By Region
Figure 18 Asia Pacific Anticipated To Be Largest Market By 2030
5 Market Overview
5.1 Introduction
5.2 Market Dynamics
Figure 19 Drivers, Restraints, Opportunities, And Challenges: Maas Market
5.2.1 Drivers
5.2.1.1 Increasing Smart City Initiatives
Table 1 Upcoming Rail Projects, By Country
5.2.1.2 Improvements In 4g/5g Infrastructure And Penetration Of Smartphones
Figure 20 Global Internet Usage, 2010–2023 (Billion)
5.2.1.3 Need To Reduce Co2 Emissions
Figure 21 Comparison Of Different Modalities Of Transport In Terms Of Co2 Footprint
5.2.2 Restraints
5.2.2.1 Rising Post-pandemic Demand For Car Rentals/Station-based Mobility
Figure 22 Global Car Sharing & Car Rental Market, 2020-2027
5.2.2.2 Lack Of Infrastructure To Scale Maas Applications
5.2.3 Opportunities
5.2.3.1 Increasing Use Of Autonomous Cars And Electric Vehicles
Figure 23 Electric Vehicle Sales, 2019―2027
5.2.3.2 Use Of Big Data To Refine Maas Offerings
5.2.3.3 Inclusion Of On-demand Ferry And Freight Services
5.2.4 Challenges
5.2.4.1 Integration Of Public And Private Stakeholders
5.2.4.2 Limited Connectivity In Developing Countries
5.2.4.3 Difficulty In Integrating Ticketing And Payment Systems
5.3 Trends/Disruptions Impacting Maas Market
5.4 Ecosystem Analysis
Figure 24 Mobility As A Service Ecosystem
5.5 Technology Analysis
5.5.1 Monthly Subscription Plans
5.5.2 Impact Of Multimodal Transportation On Maas
Figure 25 Multimodal Mobility Platform
5.5.3 Impact Of Autonomous Vehicles On Maas
5.5.4 First Mile & Last Mile Solutions
5.6 Regulatory Framework And Challenges
Table 2 Key Regulatory Challenges In Implementation Of Maas
5.6.1 Market Access & Integration Barriers
5.6.2 Sales Channel Restrictions & Payment Integration
5.6.3 Undefined Principles For Data Sharing & Access
5.7 Average Journey Cost
Table 3 Journey Planning Average Cost 2022
5.8 Patent Analysis
5.9 Case Study Analysis
5.9.1 Mobilleo
5.9.2 Conduent
5.10 Key Conferences And Events, 2023―2024
5.10.1 Buying Criteria
Figure 26 Key Buying Criteria For Transportation Types In Maas Market
Table 4 Key Buying Criteria For Transportation Types In Maas Market
6 Recommendations By Marketsandmarkets
6.1 Focus On Southeast Asian Countries To Ensure Rapid Revenue Growth For Maas Players
6.1.1 Important Regulations And Accreditation For Maas Development
6.1.2 Ui Developers Should Ensure Better Integration Of Stakeholders
6.1.3 Service Providers Should Prioritize Personalization
6.2 Conclusion
7 Mobility As A Service Market, By Service Type
7.1 Introduction
7.1.1 Industry Insights
Figure 27 Mobility As A Service Market, By Service Type, 2022 Vs. 2030 (Usd Million)
Table 5 Mobility As A Service Market, By Service Type, 2020–2025 (Usd Million)
Table 6 Mobility As A Service Market, By Service Type, 2026–2030 (Usd Million)
7.2 Ride Hailing
7.2.1 E-hailing To Drive Demand
Table 7 E-hailing: Top Players
Table 8 Ride Hailing: Mobility As A Service Market, By Region, 2020–2025 (Usd Million)
Table 9 Ride Hailing: Mobility As A Service Market, By Region, 2026–2030 (Usd Million)
7.2.2 Car Sharing
7.2.2.1 Presence Of Top Service Providers In Europe To Boost Market
Table 10 Car Sharing - Top Players
Table 11 Car Sharing: Mobility As A Service Market, By Region, 2020–2025 (Usd Million)
Table 12 Car Sharing: Mobility As A Service Market, By Region, 2026–2030 (Usd Million)
7.2.3 Micromobility
7.2.3.1 Need For Last Mile Connectivity To Drive Demand
Table 13 Micromobility As A Service Market, By Region, 2020–2025 (Usd Million)
Table 14 Micromobility As A Service Market, By Region, 2026–2030 (Usd Million)
7.2.4 Bus Sharing
7.2.4.1 Growing Use Of Bus Rapid Transit Systems In Europe To Boost Segment
Table 15 Bus Sharing: Mobility As A Service Market, By Region, 2020–2025 (Usd Million)
Table 16 Bus Sharing: Mobility As A Service Market, By Region, 2026–2030 (Usd Million)
7.2.5 Train Services
7.2.5.1 Increasing Network Of High-speed Trains To Fuel Segment Growth
Table 17 Train Services: Mobility As A Service Market, By Region, 2020–2025 (Usd Million)
Table 18 Train Services: Mobility As A Service Market, By Region, 2026–2030 (Usd Million)
8 Mobility As A Service Market, By Business Model
8.1 Introduction
8.1.1 Industry Insights
Figure 28 Mobility As A Service Market, By Business Model, 2022 Vs. 2030 (Usd Million)
Table 19 Mobility As A Service Market, By Business Model, 2020–2025 (Usd Million)
Table 20 Mobility As A Service Market, By Business Model, 2026–2030 (Usd Million)
8.2 Business-to-business
8.2.1 Europe And North America To Be Key Markets
Table 21 Business-to-business: Mobility As A Service Market, By Region, 2020–2025 (Usd Million)
Table 22 Business-to-business: Mobility As A Service Market, By Region, 2026–2030 (Usd Million)
8.3 Business-to-consumer
8.3.1 Asia Pacific Region To Dominate Market
Table 23 Business-to-consumer: Mobility As A Service Market, By Region, 2020–2025 (Usd Million)
Table 24 Business-to-consumer: Mobility As A Service Market, By Region, 2026–2030 (Usd Million)
8.4 Peer-to-peer
8.4.1 Rest Of The World To Be Fastest-growing Market
Table 25 Peer-to-peer: Mobility As A Service Market, By Region, 2020–2025 (Usd Million)
Table 26 Peer-to-peer: Mobility As A Service Market, By Region, 2026–2030 (Usd Million)
9 Mobility As A Service Market, By Solution Type
9.1 Introduction
9.1.1 Industry Insights
Figure 29 Mobility As A Service Market, By Solution Type, 2022 Vs. 2030 (Usd Million)
Table 27 Mobility As A Service Market, By Solution Type, 2020–2025 (Usd Million)
Table 28 Mobility As A Service Market, By Solution Type, 2026–2030 (Usd Million)
9.2 Technology Platforms
9.2.1 Big Data, Iot, And Mobile Technologies To Drive Segment
Table 29 Technology Platforms: Mobility As A Service Market, By Region, 2020–2025 (Usd Million)
Table 30 Technology Platforms: Mobility As A Service Market, By Region, 2026–2030 (Usd Million)
9.3 Payment Engines
9.3.1 Asia Pacific To Lead Segment Through Forecast Period
Table 31 Payment Engines: Mobility As A Service Market, By Region, 2020–2025 (Usd Million)
Table 32 Payment Engines: Mobility As A Service Market, By Region, 2026–2030 (Usd Million)
9.4 Navigation Solutions
9.4.1 Real-time Data And Route Planning Features To Boost Demand
Table 33 Navigation Solutions: Mobility As A Service Market, By Region, 2020–2025 (Usd Million)
Table 34 Navigation Solutions: Mobility As A Service Market, By Region, 2026–2030 (Usd Million)
9.5 Telecom Connectivity Providers
9.5.1 5g Infrastructure In Asia Pacific To Boost Market
Table 35 Telecom Connectivity Providers: Mobility As A Service Market, By Region, 2020–2025 (Usd Million)
Table 36 Telecom Connectivity Providers: Mobility As A Service Market, By Region, 2026–2030 (Usd Million)
9.6 Ticketing Solutions
9.6.1 Integrated Electronic Ticketing To Drive Market
Table 37 Ticketing Solutions: Mobility As A Service Market, By Region, 2020–2025 (Usd Million)
Table 38 Ticketing Solutions: Mobility As A Service Market, By Region, 2026–2030 (Usd Million)
9.7 Insurance Services
9.7.1 Increasing Integration Of Vehicles To Drive Segment
Table 39 Insurance Services: Mobility As A Service Market, By Region, 2020–2025 (Usd Million)
Table 40 Insurance Services: Mobility As A Service Market, By Region, 2026–2030 (Usd Million)
10 Mobility As A Service Market, By Transportation Type
10.1 Introduction
10.1.1 Industry Insights
Figure 30 Mobility As A Service Market, By Transportation Type, 2022 Vs. 2030 (Usd Million)
Table 41 Mobility As A Service Market, By Transportation Type, 2020–2025 (Usd Million)
Table 42 Mobility As A Service Market, By Transportation Type, 2026–2030 (Usd Million)
10.2 Private
10.2.1 Growing Demand For Personal Mobility Options To Drive Segment
Table 43 Private: Mobility As A Service Market, By Region, 2020–2025 (Usd Million)
Table 44 Private: Mobility As A Service Market, By Region, 2026–2030 (Usd Million)
10.3 Public
10.3.1 High Cost Of Vehicle Ownership To Increase Use Of Public Transport
Table 45 Public: Mobility As A Service Market, By Region, 2020–2025 (Usd Million)
Table 46 Public: Mobility As A Service Market, By Region, 2026–2030 (Usd Million)
11 Mobility As A Service Market, By Application Type
11.1 Introduction
11.1.1 Industry Insights
Figure 31 Mobility As A Service Market, By Application Type, 2022 Vs. 2030 (Usd Million)
Table 47 Mobility As A Service Market, By Application Type, 2020–2025 (Usd Million)
Table 48 Mobility As A Service Market, By Application Type, 2026–2030 (Usd Million)
11.2 Personalized Application Services
11.2.1 Multiple Customized Features To Drive Segment Growth
Table 49 Personalized Application Services: Mobility As A Service Market, By Region, 2020–2025 (Usd Million)
Table 50 Personalized Application Services: Mobility As A Service Market, By Region, 2026–2030 (Usd Million)
11.3 Journey Management
11.3.1 Expected To Be Fastest-growing Segment During Forecast Period
Table 51 Journey Management: Mobility As A Service Market, By Region, 2020–2025 (Usd Million)
Table 52 Journey Management: Mobility As A Service Market, By Region, 2026–2030 (Usd Million)
11.4 Journey Planning
11.4.1 Availability Of Real-time Data To Drive Segment
Table 53 Journey Planning: Mobility As A Service Market, By Region, 2020–2025 (Usd Million)
Table 54 Journey Planning: Mobility As A Service Market, By Region, 2026–2030 (Usd Million)
11.5 Flexible Payments & Transactions
11.5.1 User-friendly Payment Options To Boost Segment
Table 55 Flexible Payments & Transactions: Mobility As A Service Market, By Region, 2020–2025 (Usd Million)
Table 56 Flexible Payments & Transactions: Mobility As A Service Market, By Region, 2026–2030 (Usd Million)
12 Mobility As A Service Market, By Vehicle Type
12.1 Introduction

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