Clean Label Ingredients Market by Ingredient Type (Natural Flavors, Natural Colors, Fruit & Vegetable Ingredients, Starch & Sweeteners, Flours, Malt), Application (Food, Beverages), Form (Dry, Liquid), Certification Type - Global Forecast to 2029

Clean Label Ingredients Market by Ingredient Type (Natural Flavors, Natural Colors, Fruit & Vegetable Ingredients, Starch & Sweeteners, Flours, Malt), Application (Food, Beverages), Form (Dry, Liquid), Certification Type - Global Forecast to 2029

The global clean label ingredients market is estimated to be valued at USD 50.2 billion in 2024 and is projected to reach USD 69.3 billion by 2029, at a CAGR of 6.7%. As consumers become increasingly health-conscious and discerning about the products they consume, the market for clean label ingredients is poised for substantial growth. The clean label movement has permeated various segments of the food and beverage industry, including bakery, dairy, beverages, snacks, and prepared meals. This wide-ranging applicability of clean label ingredients across different product categories further amplifies their market potential.

Additionally, the clean label ingredients market is witnessing increasing adoption and acceptance among foodservice providers, retailers, and food manufacturers as they respond to consumer demand for healthier, more natural options. This broader industry acceptance is expected to further drive market growth in the coming years.

“During the forecast period, the natural colors segment emerges as the fastest-growing segment in the clean label ingredients market.”

The emergence of the natural colors segment as the fastest-growing segment in the clean label ingredients market signifies a significant shift in consumer preferences and industry trends. This trend is largely driven by several factors, including growing health consciousness among consumers, increasing awareness about the potential health risks associated with artificial additives, and a preference for products that are perceived as more natural and wholesome.

Consumers today are more health-conscious than ever before, with a heightened awareness of the impact of diet on overall well-being. As a result, there is a growing demand for food and beverage products that are perceived as healthier and more natural. Natural colors, derived from sources such as fruits, vegetables, and spices, are perceived as a safer and more wholesome alternative to synthetic colorants, which may contain artificial additives and chemicals that some consumers wish to avoid. Moreover, there is a rising awareness about the potential health risks associated with artificial additives, including artificial colors, which have been linked to various health issues such as allergies, hyperactivity in children, and even carcinogenicity in some cases. This increased awareness has led many consumers to scrutinize product labels more closely and seek out cleaner, more transparent ingredient lists.

“Food application is the dominant market in the clean label ingredients market.”

Consumer preferences play a significant role in driving the demand for clean label ingredients in the food industry. With an increasing focus on health and wellness, consumers are becoming more conscious of the ingredients in the products they consume. The food industry is characterized by constant innovation and product development efforts aimed at meeting consumer demand for novel and exciting food experiences. Clean label ingredients offer food manufacturers the opportunity to innovate and differentiate their products in the market while addressing consumer concerns about artificial additives and unhealthy ingredients. By incorporating clean label ingredients into their formulations, food companies can create products that not only meet consumer demand for health and wellness but also deliver on taste, texture, and overall sensory experience.

The break-up of the profile of primary participants in the clean label ingredients market:

• By Company Type: Tier 1 – 35%, Tier 2 – 30%, and Tier 3 – 35%

• By Designation: C Level – 22%, Director Level – 33%, Others - 45%

• By Region: North America – 17%, Europe – 26%, Asia Pacific – 38%, and Rest of the World – 19%

Prominent companies include Cargill, Incorporated (US), ADM (US), DSM (Netherlands), International Flavors & Fragrances Inc. (US), Kerry Group plc (Ireland), BASF SE (Germany), Ingredion (US), Sensient Technologies Corporation (US), Corbion (Netherlands), Symrise (Germany), Chr. Hansen A/S (Denmark), Puratos (Belgium), Ajinomoto Co., Inc. (Japan), Tate & Lyle (UK), and Givaudan (Switzerland) among others.

Research Coverage:

This research report categorizes the clean label ingredients market by ingredient type (Natural Flavors, Natural Colors, Fruit & Vegetable ingredients, Starch & Sweeteners, Flours, Malt, & Other Ingredient Types), Application (Food, & Beverages), Form (Dry, & Liquid), and Region (North America, Europe, Asia Pacific, South America, and Rest of the World).

The report covers information about the key factors, such as drivers, restraints, opportunities, and challenges impacting the growth of the clean label ingredients market. It also provides a detailed analysis of the major players in the market including their business overview, products offered; key strategies; partnerships, new product launches, expansions, and acquisitions. Competitive benchmarking of upcoming startups in the clean label ingredients market is covered in this report.

Reasons to buy this report:

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall clean label ingredients market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

Analysis of key drivers (Rise in clean label product launches fueled by consumer demand, Health issues associated with artificial food additives and food safety incidents, and Increasing demand for natural ingredients), restraints (Limitations/inability of clean ingredients to replace artificial ingredients, and High cost of clean ingredients leading to increased cost of clean label products), opportunities (Development of natural ingredients with functional benefits, and Inclination of consumers towards healthier alternatives), and challenges (False or deceptive labeling claims by manufacturers, and Inconsistent regulations in the food ingredient industry) influencing the growth of the clean label ingredients market.

Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the clean label ingredients market.

Market Development: Comprehensive information about lucrative markets – the report analyses the clean label ingredients market across varied regions.

Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the clean label ingredients market.

Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players such as Cargill, Incorporated (US), ADM (US), DSM (Netherlands), International Flavors & Fragrances Inc. (US), Kerry Group plc (Ireland), BASF SE (Germany), Ingredion (US), Sensient Technologies Corporation (US), Corbion (Netherlands), Symrise (Germany), Chr. Hansen A/S (Denmark), Puratos (Belgium), Ajinomoto Co., Inc. (Japan), Tate & Lyle (UK), and Givaudan (Switzerland) among others in the clean label ingredients market strategies. The report also helps stakeholders understand the clean label ingredients market and provides them with information on key market drivers, restraints, challenges, and opportunities.