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Big Data Market by Offering (Software (Big Data Analytics, Data Mining), Services), Business Function (Marketing & Sales, Finance & Accounting), Data Type (Structured, Semi-structured, Unstructured), Vertical and Region - Global Forecast to 2028

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from $4,950 484 Pages MarketsandMarkets January, 2024 MKMK18437806
Best Price Guarantee
Price from $4,950
Length 484 Pages
Publisher MarketsandMarkets
Published Date January, 2024
SKU MKMK18437806

Big Data Market by Offering (Software (Big Data Analytics, Data Mining), Services), Business Function (Marketing & Sales, Finance & Accounting), Data Type (Structured, Semi-structured, Unstructured), Vertical and Region - Global Forecast to 2028



The big data market is projected to grow from USD 220.2 billion in 2023 to USD 401.2 billion by 2028, at a compound annual growth rate (CAGR) of 12.7% during the forecast period. The growth of the big data market is primarily driven by the advent of artificial intelligence and machine learning in corporate applications, the global surge in data volume, and innovations in unstructured data management software.

“By offering, big data analytics software segment is expected to register the fastest market growth rate during the forecast period.”

The big data analytics software segment stands out as the fastest-growing in the big data market, driven by its pivotal role in extracting valuable insights from vast datasets. Factors contributing to its rapid growth include the increasing need for data-driven decision-making, advancements in analytics algorithms, and the rising demand for real-time analytics. Market trends showcase a shift towards integrated analytics platforms, AI-driven analytics, and a focus on user-friendly interfaces, reflecting the evolving landscape where businesses seek comprehensive solutions for effective data analysis and strategic decision-making.

“By business function, marketing & sales segment is expected to account for the largest market share during the forecast period.”

The marketing & sales segment dominates the big data market as the largest in the business function, driven by the need for targeted customer insights and personalized strategies. Its prominence is attributed to the increasing reliance on data-driven marketing, customer segmentation, and the optimization of sales processes. Key market trends include the integration of AI for predictive analytics, emphasis on customer journey analytics, and the adoption of marketing automation tools. As businesses prioritize customer-centric approaches, the marketing & sales segment remains at the forefront, shaping the future of data-driven strategies in the competitive landscape.

“By region, Asia Pacific is slated to grow at the fastest rate and North America to have the largest market share during the forecast period.”

Asia Pacific leads as the fastest-growing segment in the big data market due to rapid digitization, expanding internet connectivity, and proactive government support for technological advancements. Countries like China, India, and Japan are at the forefront, with robust tech ecosystems and a surge in big data adoption. Meanwhile, North America holds the largest market share, driven by a mature IT infrastructure, widespread adoption of advanced technologies, and a strong focus on innovation. The region's well-established enterprises and early adoption of big data solutions contribute to North America's dominance in shaping the global landscape of the big data market.

Breakdown of primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), vice presidents, innovation and technology directors, system integrators, and executives from various key organizations operating in the big data market.

 By Company: Tier I–34%, Tier II–43%, and Tier III–23%

 By Designation: C-Level Executives–28%, D-Level Executives–50%, and others–22%

 By Region: North America– 30%, Europe – 35%, Asia Pacific– 20% and Middle East Africa- 10%, Latin America- 5 %

The report includes the study of key players offering big data software and services. The major players in the big data market include Oracle (US), Microsoft (US), SAP (Germany), IBM (US), SAS Institute (US), Salesforce (US), AWS (US), Teradata (US), Google (US), Accenture (Ireland), Alteryx (US), Cloudera (US), TIBCO (US), Informatica (US), Wipro (India), HPE (US), Qlik (US), Splunk (US), and VMWare (US), Ataccama (Canada), Imply (US), Centerfield (US), Datapine (Germany), Fusionex (Malaysia), BigPand (US), Bigeye (US), Rivery (US), Cardagraph (US), Syncari (US), Firebolt (US), ValueCoders (India), Sisense (US), Digital Guardian (US), Centric Consulting (US), and Happiest Minds Technologies (India).

Research Coverage

This research report categorizes the big data market by Offering (Software and Services), by Business Function (marketing & sales, human resources, operations, finance & accounting, and other business functions), by Data Type (unstructured data, semi-structured data, and unstructured data), by Vertical (BFSI, telecommunications, retail & consumer goods, healthcare & life sciences, government & defense, automotive, education, manufacturing, transportation & logistics, and other verticals), and by region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the big data market. A detailed analysis of the key industry players has been done to provide insights into their business overview, solutions, and services; key strategies; contracts, partnerships, agreements, new product & service launches, mergers and acquisitions; and recent developments associated with the big data market. Competitive analysis of upcoming startups in the big data market ecosystem is covered in this report.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall big data market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

Analysis of key drivers (the ascent of artificial intelligence and machine learning in enterprise applications, increasing demand for data-driven decision-making, exponential rise in data volume, innovations and developments in unstructured data management software), restraints (increasing data silos and fragmented data landscape, integration challenges with legacy systems, regulatory compliance complexity), opportunities (integration of big data applications with untapped data sources, rising penetration of internet and connected devices, increasing adoption of cloud-based big data solutions, emergence of advanced analytics technologies), and challenges (issues related to scalability in big data, meeting the real-time processing demands of modern businesses, effectively managing the data variety and complexity of data being collected).

Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the big data market

Market Development: Comprehensive information about lucrative markets – the report analyses the big data market across varied regions.

Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the big data market

Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like Oracle (US), Microsoft (US), SAP (Germany), IBM (US), SAS Institute (US), Salesforce (US), AWS (US), Teradata (US), Google (US), Accenture (Ireland), Alteryx (US), Cloudera (US), TIBCO (US), Informatica (US), Wipro (India), HPE (US), Qlik (US), Splunk (US), and VMWare (US), among others in the big data market strategies. The report also helps stakeholders understand the pulse of the big data market and provides them with information on key market drivers, restraints, challenges, and opportunities


1 Introduction
1.1 Study Objectives
1.2 Market Definition
1.2.1 Inclusions And Exclusions
1.3 Market Scope
1.3.1 Market Segmentation
Figure 1 Big Data Market Segmentation
Table 1 Big Data Market Detailed Segmentation
1.3.2 Regions Covered
Figure 2 Regional Segmentation
1.3.3 Years Considered
1.4 Currency Considered
Table 2 Usd Exchange Rates, 2018–2022
1.5 Stakeholders
1.6 Summary Of Changes
1.6.1 Impact Of Recession
2 Research Methodology
2.1 Research Data
Figure 3 Big Data Market: Research Design
2.1.1 Secondary Data
2.1.2 Primary Data
Table 3 Primary Interviews
2.1.2.1 Breakup Of Primary Profiles
2.1.2.2 Key Industry Insights
2.2 Market Forecast
Table 4 Factor Analysis
2.3 Market Size Estimation
Figure 4 Big Data Market: Top-down And Bottom-up Approaches
2.3.1 Top-down Approach
2.3.2 Bottom-up Approach
Figure 5 Approach 1, Bottom-up (Supply-side): Revenue From Solutions/Services Of Big Data Market
Figure 6 Approach 2, Bottom-up (Supply-side): Collective Revenue From All Solutions/Services Of Big Data Market
Figure 7 Approach 3, Bottom-up (Supply-side): Collective Revenue From All Solutions/Services Of Big Data Market
Figure 8 Approach 4, Bottom-up (Demand-side): Share Of Big Data Through Overall Digital Solutions Spending
2.4 Data Triangulation
Figure 9 Data Triangulation
2.5 Research Assumptions
2.6 Study Limitations
2.7 Implications Of Recession On Big Data Market
Table 5 Impact Of Recession On Global Big Data Market
3 Executive Summary
Table 6 Global Big Data Market Size And Growth Rate, 2018–2022 (Usd Million, Y-o-y)
Table 7 Global Big Data Market Size And Growth Rate, 2023–2028 (Usd Million, Y-o-y)
Figure 10 Software Segment To Be Larger Market In 2023
Figure 11 Big Data Analytics Software To Be Leading Software Segment During Forecast Period
Figure 12 Big Data Consulting Services To Lead Market In 2023
Figure 13 On-premise Deployment Model To Be Larger Segment During Forecast Period
Figure 14 Marketing & Sales Business Function Segment To Account For Largest Market Share In 2023
Figure 15 Unstructured Data Type Segment To Be Dominant Market Share In 2023
Figure 16 Retail & Consumer Goods Vertical To Witness Highest Growth Rate During Forecast Period
Figure 17 Asia Pacific To Register Fastest Growth Rate Between 2023 & 2028
4 Premium Insights
4.1 Attractive Opportunities In Big Data Market
Figure 18 Amplified Demand For Data-driven Insights Set To Propagate Exponential Growth In Big Data Market
4.2 Big Data Market: Top Three Data Types
Figure 19 Unstructured Data Type To Witness Highest Growth Rate During Forecast Period
4.3 North America: Big Data Market, By Offering And Vertical
Figure 20 Software And Bfsi To Be Largest Shareholders In Market In North America In 2023
4.4 Big Data Market, By Region
Figure 21 North America To Account For Largest Regional Market Share In 2023
5 Market Overview And Industry Trends
5.1 Introduction
5.2 Market Dynamics
Figure 22 Drivers, Restraints, Opportunities, And Challenges: Big Data Market
5.2.1 Drivers
5.2.1.1 Ascent Of Artificial Intelligence And Machine Learning In Enterprise Applications
5.2.1.2 Increase In Demand For Data-driven Decision-making
Figure 23 Data-driven Decision-making In Organizations Worldwide, By Sector, 2020
5.2.1.3 Exponential Rise In Data Volume
Figure 24 Volume Of Data Created And Replicated Worldwide, 2010–2025 (Zettabyte)
5.2.1.4 Innovations And Developments In Unstructured Data Management Software
5.2.2 Restraints
5.2.2.1 Increase In Data Silos And Fragmented Data Landscape
Figure 25 Most Reported Data Silo Issues By Global Enterprises, 2017–2022
5.2.2.2 Integration Challenges With Legacy Systems
5.2.2.3 Regulatory Compliance Complexity
5.2.3 Opportunities
5.2.3.1 Integration Of Big Data Applications With Untapped Data Sources
5.2.3.2 Rise In Penetration Of Internet And Connected Devices
Figure 26 Global Internet User Growth, 2018–2023 (Billion)
5.2.3.3 Increase In Adoption Of Cloud-based Big Data Solutions
Figure 27 Share Of Corporate Data Stored In Cloud, 2015–2022
5.2.3.4 Emergence Of Advanced Analytics Technologies
5.2.4 Challenges
5.2.4.1 Issues Related To Scalability In Big Data
5.2.4.2 Meeting Real-time Processing Demands Of Modern Businesses
5.2.4.3 Effective Management Of Data Variety And Complexity Of Data Being Collected
Figure 28 Variety Of Data Collected In 60 Seconds, 2023
5.3 Evolution Of Big Data
Figure 29 Big Data Market Evolution
5.4 Big Data: Architecture
Figure 30 Functional Elements Of Big Data Solution
5.5 Value Chain Analysis
Figure 31 Big Data Market: Value Chain Analysis
Table 8 Big Data Market: Value Chain Analysis
5.6 Ecosystem/Market Map
Table 9 Role Of Players In Big Data Market
Figure 32 Key Players In Big Data Market Ecosystem
5.6.1 Technology Providers
5.6.2 Cloud Service Providers
5.6.3 Big Data Solution Providers
5.6.4 Consulting & Professional Service Providers
5.6.5 Big Data Security & Governance Providers
5.6.6 Government & Regulatory Bodies
5.7 Investment Landscape
Figure 33 Venture Capital Deal Volume In Big Data, By Category, 2011–2022
Figure 34 Big Data Spend Pattern Of Enterprises In Their Overall Technology Expenditure, 2014–2022
Figure 35 Percentage Of Tech Companies Investing In Big Data & Ai, 2017–2021
Figure 36 Global Venture Capital Investment In Big Data, By Category, 2018–2022
Figure 37 Top Five Big Data & Data Analytics Funding Rounds, 2022 (Usd Million)
5.8 Best Practices In Big Data Market
Table 10 Best Practices In Big Data Market
5.9 Case Study Analysis
5.9.1 Bfsi
5.9.1.1 Erste Group Bank Gained 360-degree View Of Customers Using Oracle Big Data Appliance On Single Cloud Platform
5.9.2 Telecommunications
5.9.2.1 Robi Axiata Limited Used Cloudera Platform To Enhance Customer Experience
5.9.3 Retail & Consumer Goods
5.9.3.1 Myntra Used Azure Synapse Analytics And Azure Hdinsight To Stabilize Services And Increase Year-over-year Traffic
5.9.4 Government & Defense
5.9.4.1 Indian Oil Used Qlik To Achieve Business Value By Providing Real-time Analytics On Big Data
5.9.5 Manufacturing
5.9.5.1 Brembo Used Tibco Spotfire To Enhance Production Processes With Help Of Big Data
5.9.6 Healthcare & Life Science
5.9.6.1 Iqvia Used Qlik Big Data Analytics To Help Uk Healthcare Services
5.10 Technology Analysis
5.10.1 Key Technology
5.10.1.1 Data Mining
5.10.1.2 Data Stream Processing
5.10.1.3 Nosql Databases
5.10.1.4 Data Warehousing
5.10.2 Complementary Technology
5.10.2.1 Cloud Computing
5.10.2.2 Data Analytics
5.10.2.3 Business Intelligence (Bi)
5.10.2.4 Data Visualization
5.10.3 Adjacent Technology
5.10.3.1 Machine Learning
5.10.3.2 Artificial Intelligence
5.10.3.3 Internet Of Things (Iot)
5.10.3.4 Data Integration
5.11 Tariff And Regulatory Landscape
5.11.1 Tariff Related To Big Data Software
Table 11 Tariff Related To Big Data Software, 2022
5.11.2 Regulatory Landscape
5.11.2.1 Regulatory Bodies, Government Agencies, And Other Organizations
Table 12 North America: Regulatory Bodies, Government Agencies, And Other Organizations
Table 13 Europe: Regulatory Bodies, Government Agencies, And Other Organizations
Table 14 Asia Pacific: Regulatory Bodies, Government Agencies, And Other Organizations
Table 15 Middle East & Africa: Regulatory Bodies, Government Agencies, And Other Organizations
Table 16 Latin America: Regulatory Bodies, Government Agencies, And Other Organizations
5.11.3 Regulations
5.11.3.1 North America
5.11.3.1.1 Personal Information Protection And Electronic Documents Act (Pipeda)
5.11.3.1.2 California Consumer Privacy Act (Ccpa)
5.11.3.1.3 Gramm-leach-bliley (Glb) Act
5.11.3.2 Europe
5.11.3.2.1 General Data Protection Regulation
5.11.3.2.2 Network And Information Systems Directive (Nis Directive) - European Union
5.11.3.2.3 Directive On Privacy And Electronic Communications (Eprivacy Directive)
5.11.3.3 Asia Pacific
5.11.3.3.1 Personal Data Protection Act
5.11.3.3.2 Act On The Protection Of Personal Information
5.11.3.3.3 Critical Information Infrastructure
5.11.3.3.4 International Organization For Standardization 27001
5.11.3.4 Middle East & Africa
5.11.3.4.1 Protection Of Personal Information Act (Popia) - South Africa
5.11.3.4.2 Dubai Data Law - United Arab Emirates (Uae)
5.11.3.4.3 Nigerian Data Protection Regulation (Ndpr)
5.11.3.5 Latin America
5.11.3.5.1 Brazil Data Protection Law
5.11.3.5.2 Argentina Personal Data Protection Law No. 25.326
5.11.3.5.3 Colombian Data Protection Laws
5.12 Patent Analysis
5.12.1 Methodology
5.12.2 Patents Filed, By Document Type
Table 17 Patents Filed, 2013–2023
5.12.3 Innovation And Patent Applications
Figure 38 Number Of Patents Granted In Last 10 Years, 2013–2023
5.12.3.1 Top 10 Applicants In Big Data Market
Figure 39 Top 10 Applicants In Big Data Market, 2013–2023
Table 18 Top 20 Patent Owners In Big Data Market, 2013–2023
Table 19 List Of Patents Granted In Big Data Market, 2023
Figure 40 Regional Analysis Of Patents Granted, 2013–2023
5.13 Pricing Analysis
5.13.1 Average Selling Price Trends Of Key Players, By Software Type
Figure 41 Average Selling Price Trend Of Key Players: Top Three Software Types (Usd/Year)
Table 20 Average Selling Price Trend Of Key Players: Top Three Software Types
5.13.2 Indicative Pricing Analysis, By Big Data Vendors
Table 21 Indicative Pricing Levels Of Big Data Solutions
5.14 Trade Analysis
5.14.1 Export Scenario Of Computer Software
Figure 42 Computer Software Export, By Key Country, 2015–2022 (Usd Billion)
5.14.2 Import Scenario Of Computer Software
Figure 43 Computer Software Import, By Key Country, 2015–2022 (Usd Billion)
5.15 Key Conferences And Events
Table 22 Big Data Market: Detailed List Of Conferences & Events, 2023–2024
5.16 Porter’s Five Forces Analysis
Table 23 Impact Of Porter’s Five Forces Analysis
Figure 44 Porter’s Five Forces Analysis: Big Data Market
5.16.1 Threat From New Entrants
5.16.2 Threat From Substitutes
5.16.3 Bargaining Power Of Suppliers
5.16.4 Bargaining Power Of Buyers
5.16.5 Intensity Of Competition Rivalry
5.17 Big Data Technology Roadmap
Figure 45 Big Data Technology Roadmap
5.18 Big Data Business Models
Figure 46 Big Data Business Models
5.18.1 Software Vendor Model
5.18.2 Consulting Services Model
5.18.3 Platform-as-a-service Model
5.18.4 Managed Services Model
5.18.5 Big Data-as-a-service Model
5.19 Trends/Disruptions Impacting Customer’s Business
Figure 47 Trends/Disruptions Impacting Customers’ Business
5.20 Key Stakeholders & Buying Criteria
5.20.1 Key Stakeholders In Buying Process
Figure 48 Influence Of Stakeholders On Buying Process For Top Three Verticals
Table 24 Influence Of Stakeholders On Buying Process For Top Three Verticals
5.20.2 Buying Criteria
Figure 49 Key Buying Criteria For Top Three Verticals
Table 25 Key Buying Criteria For Top Three Verticals
6 Big Data Market, By Offering
6.1 Introduction
6.1.1 Offering: Big Data Market Drivers
Figure 50 Big Data Software To Register Higher Market Share During Forecast Period
Table 26 Big Data Market, By Offering, 2018–2022 (Usd Million)
Table 27 Big Data Market, By Offering, 2023–2028 (Usd Million)
6.2 Software Market, By Type
Figure 51 Big Data Analytics Software To Be Largest Software Segment By Value In 2023
Table 28 Big Data Software Market, By Software Type, 2018–2022 (Usd Million)
Table 29 Big Data Software Market, By Software Type, 2023–2028 (Usd Million)
6.2.1 Big Data Analytics Software
6.2.1.1 Analyzing And Interpreting Complex Data Structures With Help Of Big Data Analytics Software
Table 30 Big Data Analytics Software Market, By Region, 2018–2022 (Usd Million)
Table 31 Big Data Analytics Software Market, By Region, 2023–2028 (Usd Million)
6.2.1.2 Prescriptive Analytics Tools
6.2.1.3 Diagnostic Analytics Tools
6.2.1.4 Descriptive Analytics Tools
6.2.1.5 Predictive Analytics Tools
6.2.2 Data Management Software
6.2.2.1 Need To Empower Organizations By Ensuring Data Quality, Integrity, And Security As Cyber Threats Increase
Table 32 Data Management Software Market, By Region, 2018–2022 (Usd Million)
Table 33 Data Management Software Market, By Region, 2023–2028 (Usd Million)
6.2.2.2 Data Security Tools
6.2.2.3 Master Data Management Tools
6.2.2.4 Data Integration Tools
6.2.2.5 Data Migration Tools
6.2.2.6 Data Warehousing Tools
6.2.2.7 Data Governance Tools
6.2.2.8 Other Data Management Software
6.2.3 Data Mining Software
6.2.3.1 Uncovering Valuable Patterns, Correlations, And Trends Hidden Within Large And Complex Datasets With Data Mining Software
Table 34 Data Mining Software Market, By Region, 2018–2022 (Usd Million)
Table 35 Data Mining Software Market, By Region, 2023–2028 (Usd Million)
6.2.3.2 Data Classification Tools
6.2.3.3 Regression Tools
6.2.3.4 Clustering Tools
6.2.3.5 Association Rule Mining Tools
6.2.4 Data Visualization Software
6.2.4.1 Facilitating More Informed Decision-making Within Organizations By Grasping Patterns, Trends, And Outliers Effectively
Table 36 Data Visualization Software Market, By Region, 2018–2022 (Usd Million)
Table 37 Data Visualization Software Market, By Region, 2023–2028 (Usd Million)
6.2.4.2 Static Data Visualization Tools
6.2.4.3 Interactive Data Visualization Tools
6.3 Software Market, By Deployment Mode
Table 38 Big Data Software Market, By Deployment Mode, 2018–2022 (Usd Million)
Table 39 Big Data Software Market, By Deployment Mode, 2023–2028 (Usd Million)
6.3.1 Cloud
6.3.1.1 Increase In Organizational Efficiency By Providing On-demand Computing Power And Storage
Table 40 Cloud-based Big Data Software Market, By Region, 2018–2022 (Usd Million)
Table 41 Cloud-based Big Data Software Market, By Region, 2023–2028 (Usd Million)
6.3.1.2 Public Cloud
6.3.1.3 Private Cloud
6.3.1.4 Hybrid Cloud
6.3.2 On-premises
6.3.2.1 Providing High Level Of Control And Customization To Organizations With On-premise Deployment
Table 42 On-premise Big Data Software Market, By Region, 2018–2022 (Usd Million)
Table 43 On-premise Big Data Software Market, By Region, 2023–2028 (Usd Million)
6.4 Services
Figure 52 Big Data-as-a-service Segment To Register Highest Cagr Among Services During Forecast Period
Table 44 Big Data Services Market, By Type, 2018–2022 (Usd Million)
Table 45 Big Data Services Market, By Type, 2023–2028 (Usd Million)
6.4.1 Big Data Consulting Services
6.4.1.1 Need For Businesses To Make Informed Decisions, Optimize Processes, And Derive Actionable Intelligence From Data Assets
Table 46 Big Data Consulting Services Market, By Region, 2018–2022 (Usd Million)
Table 47 Big Data Consulting Services Market, By Region, 2023–2028 (Usd Million)
6.4.2 Big Data Cleansing & Scrubbing Services
6.4.2.1 Need To Enhance Overall Integrity Of Data, Enabling Organizations To Extract Meaningful Insights And Make Informed Decisions
Table 48 Big Data Cleansing & Scrubbing Services Market, By Region, 2018–2022 (Usd Million)
Table 49 Big Data Cleansing & Scrubbing Services Market, By Region, 2023–2028 (Usd Million)
6.4.3 Big Data Storage & Processing Services
6.4.3.1 Leveraging Distributed Computing Frameworks And Data Processing Engines To Optimize Processing Data-intensive Workloads
Table 50 Big Data Storage & Processing Services Market, By Region, 2018–2022 (Usd Million)
Table 51 Big Data Storage & Processing Services Market, By Region, 2023–2028 (Usd Million)
6.4.4 Big Data Analytics & Reporting Services
6.4.4.1 Integration Of Big Data Analytics & Reporting Services For More Informed And Data-driven Decisions
Table 52 Big Data Analytics & Reporting Services Market, By Region, 2018–2022 (Usd Million)
Table 53 Big Data Analytics & Reporting Services Market, By Region, 2023–2028 (Usd Million)
6.4.5 Big Data Security Services
6.4.5.1 Demand For Greater Compliance With Regulatory Standards To Safeguard Sensitive Information And Maintain Trust Of Stakeholders
Table 54 Big Data Security Services Market, By Region, 2018–2022 (Usd Million)
Table 55 Big Data Security Services Market, By Region, 2023–2028 (Usd Million)
6.4.6 Big Data-as-a-service
6.4.6.1 Fostering Agility, Innovation, And Streamlined Data Management With Help Of Big Data-as-a-service
Table 56 Big Data-as-a-service: Big Data Market, By Region, 2018–2022 (Usd Million)
Table 57 Big Data-as-a-service: Big Data Market, By Region, 2023–2028 (Usd Million)
6.4.7 Other Services
Table 58 Other Big Data Services Market, By Region, 2018–2022 (Usd Million)
Table 59 Other Big Data Services Market, By Region, 2023–2028 (Usd Million)
7 Big Data Market, By Business Function
7.1 Introduction
7.1.1 Business Function: Big Data Market Drivers
Figure 53 Marketing & Sales To Be Leading Business Function Of Big Data During Forecast Period
Table 60 Big Data Market, By Business Function, 2018–2022 (Usd Million)
Table 61 Big Data Market, By Business Function, 2023–2028 (Usd Million)
7.2 Marketing & Sales
7.2.1 Ability To Navigate Complex Landscape Of Customer Engagement And Drive Effective Marketing Campaigns
Table 62 Big Data Market For Marketing & Sales, By Region, 2018–2022 (Usd Million)
Table 63 Big Data Market For Marketing & Sales, By Region, 2023–2028 (Usd Million)
7.2.2 Customer Segmentation
7.2.3 Social Media Management
7.2.4 Sales Forecasting
7.2.5 Customer Journey Management
7.2.6 Other Marketing & Sales Functions
7.3 Finance & Accounting
7.3.1 Empowering Organizations To Make Informed Financial Decisions And Navigate Complex Economic Landscapes
Table 64 Big Data Market For Finance & Accounting, By Region, 2018–2022 (Usd Million)
Table 65 Big Data Market For Finance & Accounting, By Region, 2023–2028 (Usd Million)
7.3.2 Fraud Detection
7.3.3 Risk Management
7.3.4 Financial Forecasting
7.3.5 Credit Scoring
7.3.6 Other Finance & Accounting Functions
7.4 Operations
7.4.1 Leveraging Data Analytics To Optimize Inventory Levels, Reduce Carrying Costs, And Enhance Supply Chain Efficiency
Table 66 Big Data Market For Operations, By Region, 2018–2022 (Usd Million)
Table 67 Big Data Market For Operations, By Region, 2023–2028 (Usd Million)
7.4.2 It Infrastructure Optimization
7.4.3 It Service Management
7.4.4 Incident Response & Resolution
7.4.5 Inventory Management
7.4.6 Other Operational Functions
7.5 Human Resources
7.5.1 Harnessing Power Of Big Data Analytics To Create Work Environment That Attracts, Retains, And Nurtures Top Talent
Table 68 Big Data Market For Human Resources, By Region, 2018–2022 (Usd Million)
Table 69 Big Data Market For Human Resources, By Region, 2023–2028 (Usd Million)
7.5.2 Talent Acquisition
7.5.3 Employee Engagement
7.5.4 Workforce Management
7.5.5 Performance Management
7.5.6 Other Human Resource Functions
7.6 Other Business Functions
Table 70 Big Data Market For Other Business Functions, By Region, 2018–2022 (Usd Million)
Table 71 Big Data Market For Other Business Functions, By Region, 2023–2028 (Usd Million)
8 Big Data Market, By Data Type
8.1 Introduction
8.1.1 Data Type: Big Data Market Drivers
Figure 54 Unstructured Big Data To Account For Largest Market During Forecast Period
Table 72 Big Data Market, By Data Type, 2018–2022 (Usd Million)
Table 73 Big Data Market, By Data Type, 2023–2028 (Usd Million)
8.2 Unstructured Data
8.2.1 Organizations Leverage Unstructured Data Analytics To Unlock Deep Insights Beyond Conventional Structures
Table 74 Unstructured Big Data Market, By Region, 2018–2022 (Usd Million)
Table 75 Unstructured Big Data Market, By Region, 2023–2028 (Usd Million)
8.3 Structured Data
8.3.1 Optimizing Operations And Strategic Planning By Establishing Solid Grounds For Informed Decisions
Table 76 Structured Big Data Market, By Region, 2018–2022 (Usd Million)
Table 77 Structured Big Data Market, By Region, 2023–2028 (Usd Million)
8.4 Semi-structured Data
8.4.1 Adaptive Nature Of Semi-structured Data Offers Agility To Businesses In Data Analytics And Reporting
Table 78 Semi-structured Big Data Market, By Region, 2018–2022 (Usd Million)
Table 79 Semi-structured Big Data Market, By Region, 2023–2028 (Usd Million)
9 Big Data Market, By Vertical
9.1 Introduction
9.1.1 Vertical: Big Data Market Drivers
Figure 55 Retail & Consumer Goods Vertical To Grow At Highest Cagr During Forecast Period
Table 80 Big Data Market, By Vertical, 2018–2022 (Usd Million)
Table 81 Big Data Market, By Vertical, 2023–2028 (Usd Million)
9.2 Bfsi
9.2.1 Algorithms To Analyze Market Trends, Optimize Trading Strategies, And Make Informed Investment Decisions
Table 82 Big Data Market In Bfsi Vertical, By Application, 2018–2022 (Usd Million)
Table 83 Big Data Market In Bfsi Vertical, By Application, 2023–2028 (Usd Million)
9.2.2 Algorithmic Trading & Investment Analysis
Table 84 Big Data Market In Algorithmic Trading & Investment Analysis, By Region, 2018–2022 (Usd Million)
Table 85 Big Data Market In Algorithmic Trading & Investment Analysis, By Region, 2023–2028 (Usd Million)
9.2.3 Customer Churn Prediction& Retention
Table 86 Big Data Market In Customer Churn Prediction & Retention, By Region, 2018–2022 (Usd Million)
Table 87 Big Data Market In Customer Churn Prediction & Retention, By Region, 2023–2028 (Usd Million)
9.2.4 Credit Scoring& Risk Assessment
Table 88 Big Data Market In Credit Scoring & Risk Assessment, By Region, 2018–2022 (Usd Million)
Table 89 Big Data Market In Credit Scoring & Risk Assessment, By Region, 2023–2028 (Usd Million)
9.2.5 Financial Fraud Detection& Prevention
Table 90 Big Data Market In Financial Fraud Detection & Prevention, By Region, 2018–2022 (Usd Million)
Table 91 Big Data Market In Financial Fraud Detection & Prevention, By Region, 2023–2028 (Usd Million)
9.2.6 Personalized Financial Planning
Table 92 Big Data Market In Personalized Financial Planning, By Region, 2018–2022 (Usd Million)
Table 93 Big Data Market In Personalized Financial Planning, By Region, 2023–2028 (Usd Million)
9.2.7 Other Bfsi Applications
Table 94 Big Data Market In Other Bfsi Applications, By Region, 2018–2022 (Usd Million)
Table 95 Big Data Market In Other Bfsi Applications, By Region, 2023–2028 (Usd Million)
9.3 Telecommunications
9.3.1 Empowering Providers To Deliver Efficient, Reliable, And Customer-centric Services With Big Data
Table 96 Big Data Market In Telecommunications Vertical, By Application, 2018–2022 (Usd Million)
Table 97 Big Data Market In Telecommunications Vertical, By Application, 2023–2028 (Usd Million)
9.3.2 Network Performance Monitoring
Table 98 Big Data Market In Network Performance Monitoring, By Region, 2018–2022 (Usd Million)
Table 99 Big Data Market In Network Performance Monitoring, By Region, 2023–2028 (Usd Million)
9.3.3 Subscriber Management
Table 100 Big Data Market In Subscriber Management, By Region, 2018–2022 (Usd Million)
Table 101 Big Data Market In Subscriber Management, By Region, 2023–2028 (Usd Million)
9.3.4 Network Infrastructure Predictive Maintenance
Table 102 Big Data Market In Network Infrastructure Predictive Maintenance, By Region, 2018–2022 (Usd Million)
Table 103 Big Data Market In Network Infrastructure Predictive Maintenance, By Region, 2023–2028 (Usd Million)
9.3.5 Telecom Revenue Assurance
Table 104 Big Data Market In Telecom Revenue Assurance, By Region, 2018–2022 (Usd Million)
Table 105 Big Data Market In Telecom Revenue Assurance, By Region, 2023–2028 (Usd Million)
9.3.6 Network Capacity Planning
Table 106 Big Data Market In Network Capacity Planning, By Region, 2018–2022 (Usd Million)
Table 107 Big Data Market In Network Capacity Planning, By Region, 2023–2028 (Usd Million)
9.3.7 Other Telecommunication Applications
Table 108 Big Data Market In Other Telecommunication Applications, By Region, 2018–2022 (Usd Million)
Table 109 Big Data Market In Other Telecommunication Applications, By Region, 2023–2028 (Usd Million)
9.4 Retail & Consumer Goods
9.4.1 Driving Operational Efficiency And Improving Customer Experiences
Table 110 Big Data Market In Retail & Consumer Goods Vertical, By Application, 2018–2022 (Usd Million)
Table 111 Big Data Market In Retail & Consumer Goods Vertical, By Application, 2023–2028 (Usd Million)
9.4.2 Customer Segmentation & Personalization
Table 112 Big Data Market In Customer Segmentation & Personalization, By Region, 2018–2022 (Usd Million)
Table 113 Big Data Market In Customer Segmentation & Personalization, By Region, 2023–2028 (Usd Million)
9.4.3 Retail Inventory Management
Table 114 Big Data Market In Retail Inventory Management, By Region, 2018–2022 (Usd Million)
Table 115 Big Data Market In Retail Inventory Management, By Region, 2023–2028 (Usd Million)
9.4.4 Ecommerce Management
Table 116 Big Data Market In Ecommerce Management, By Region, 2018–2022 (Usd Million)
Table 117 Big Data Market In Ecommerce Management, By Region, 2023–2028 (Usd Million)
9.4.5 Price Optimization
Table 118 Big Data Market In Price Optimization, By Region, 2018–2022 (Usd Million)
Table 119 Big Data Market In Price Optimization, By Region, 2023–2028 (Usd Million)
9.4.6 Point-of-sale Management
Table 120 Big Data Market In Point-of-sale Management, By Region, 2018–2022 (Usd Million)
Table 121 Big Data Market In Point-of-sale Management, By Region, 2023–2028 (Usd Million)
9.4.7 Other Retail & Consumer Goods Applications
Table 122 Big Data Market In Other Retail & Consumer Goods Applications, By Region, 2018–2022 (Usd Million)
Table 123 Big Data Market In Other Retail & Consumer Goods Applications, By Region, 2023–2028 (Usd Million)
9.5 Healthcare & Life Sciences
9.5.1 Paving Way For Data-driven Paradigm To Prioritize Precision And Improved Healthcare Outcomes
Table 124 Big Data Market In Healthcare & Life Sciences Vertical, By Application, 2018–2022 (Usd Million)
Table 125 Big Data Market, By Healthcare & Life Sciences Vertical, 2023–2028 (Usd Million)
9.5.2 Clinical Data Management
Table 126 Big Data Market In Clinical Data Management, By Region, 2018–2022 (Usd Million)
Table 127 Big Data Market In Clinical Data Management, By Region, 2023–2028 (Usd Million)
9.5.3 Personalized Treatment
Table 128 Big Data Market In Personalized Treatment, By Region, 2018–2022 (Usd Million)
Table 129 Big Data Market In Personalized Treatment, By Region, 2023–2028 (Usd Million)
9.5.4 Population Health Management
Table 130 Big Data Market In Population Health Management, By Region, 2018–2022 (Usd Million)
Table 131 Big Data Market In Population Health Management, By Region, 2023–2028 (Usd Million)
9.5.5 Drug Discovery & Development
Table 132 Big Data Market In Drug Discovery & Development, By Region, 2018–2022 (Usd Million)
Table 133 Big Data Market In Drug Discovery & Development, By Region, 2023–2028 (Usd Million)
9.5.6 Patient Outcome Prediction
Table 134 Big Data Market In Patient Outcome Prediction, By Region, 2018–2022 (Usd Million)
Table 135 Big Data Market In Patient Outcome Prediction, By Region, 2023–2028 (Usd Million)
9.5.7 Other Healthcare & Life Science Applications
Table 136 Big Data Market In Other Healthcare & Life Science Applications, By Region, 2018–2022 (Usd Million)
Table 137 Big Data Market In Other Healthcare & Life Science Applications, By Region, 2023–2028 (Usd Million)
9.6 Government & Defense
9.6.1 Enhancing Various Aspects Of Governance, Security, And Public Service With Integration Of Big Data
Table 138 Big Data Market In Government & Defense Vertical, By Application, 2018–2022 (Usd Million)
Table 139 Big Data Market In Government & Defense Vertical, By Application, 2023–2028 (Usd Million)
9.6.2 Predictive Policing & Crime Pattern Analysis
Table 140 Big Data Market On Predictive Policing & Crime Pattern Analysis, By Region, 2018–2022 (Usd Million)
Table 141 Big Data Market On Predictive Policing & Crime Pattern Analysis, By Region, 2023–2028 (Usd Million)
9.6.3 Cybersecurity & Threat Intelligence
Table 142 Big Data Market In Cybersecurity & Threat Intelligence, By Region, 2018–2022 (Usd Million)
Table 143 Big Data Market In Cybersecurity & Threat Intelligence, By Region, 2023–2028 (Usd Million)
9.6.4 Tax & Welfare Management
Table 144 Big Data Market In Tax & Welfare Management, By Region, 2018–2022 (Usd Million)
Table 145 Big Data Market In Tax & Welfare Management, By Region, 2023–2028 (Usd Million)
9.6.5 Emergency Response Optimization
Table 146 Big Data Market In Emergency Response Optimization, By Region, 2018–2022 (Usd Million)
Table 147 Big Data Market In Emergency Response Optimization, By Region, 2023–2028 (Usd Million)

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