Behavior Analytics Market by Solutions (User and Entity Behavior, A/B Testing, Heatmap, Feedback & Voice of Customer), Application (Customer Engagement, Brand Promotion, Workforce Optimization, Threat Detection & Prevention) - Global Forecast to 2029

Behavior Analytics Market by Solutions (User and Entity Behavior, A/B Testing, Heatmap, Feedback & Voice of Customer), Application (Customer Engagement, Brand Promotion, Workforce Optimization, Threat Detection & Prevention) - Global Forecast to 2029

The behavior analytics market is estimated at USD 5.5 billion in 2024 to USD 13.4 billion by 2029, at a Compound Annual Growth Rate (CAGR) of 19.5%. Behavior analytics enhances access to actionable insights by processing in a timely manner user and entity behaviors to help organizations understand and get a lead time to forestall potential issues. They help organizations detect security threats earlier by detecting unusual patterns and spotting potential risks before they cause any harm. Secondly, behavior analytics helps businesses personalize customer experiences by knowledge of individual preferences and behaviors, optimizing operations through process streamlining in the light of behavior-based data, and having informed decisions backed by data to drive better business performance and customer satisfaction.

“By offering, solutions are expected to have the largest market size during the forecast period. “

The solutions segment will dominate the market in terms of size during the forecast period since it provides organizations with core functionality to analyze and act upon behavior data. These solutions offer comprehensive tools for collecting, processing, and analyzing huge amounts of data from multiple sources, enabling businesses to detect patterns and anomalies and make informed decisions.

With increasing sophisticated cyber threats and ever-growing demand for a bespoke experience for customers, the deployment of advanced behavior analytics solutions has become of greater priority to organizations aiming at improving their stance against such challenges. At the heart of security enhancement, improvement in customer engagement, and business process optimization are these very solutions. Also, these solutions are quite flexible—thus, with the possibility to adjust and scale, they turn into highly critical investments for any business looking to remain competitive in this very data-driven world.

“By application, threat detection and prevention is expected to hold a higher growth rate during the forecast period.” The rise in the demand for threat detection and prevention is due to the fact that cyber threats are becoming more complicated and common, negatively affecting almost every industry. Traditional security measures are no match for the sophisticated techniques used by cybercriminals. Therefore, a greater reliance is placed on behavior analytics in detecting and preventing threats, as it has more developed ways of noticing unusual patterns that can be a case of security breaches in real time.

Behavioral analytics allows organizations to monitor the behaviors of users and entities proactively. This will pick up on threats emerging from within your organization, including compromised accounts, even before they occur. These are machine learning and artificial intelligence solutions based on new data and, therefore, learn by themselves to improve the accuracy of detecting new and unknown threats. The enhanced need for the security of sensitive information through safeguarding, regulatory compliance, and protection of organizational assets increases demand in this crucial area for behavioral analytics in threat detection and prevention.

“North America is estimated to have the largest market share during the forecast period.”

North America is expected to be the largest market during the forecast period. A few factors have placed this region in the lead in the adoption of behavior analytics: a huge number of leading-edge technology companies, financial institutions, and an actually large number of enterprises placing emphasis on cybersecurity and data-driven management. These are exactly the kinds of entities that can quickly adopt bleeding-edge technologies like behavior analytics that will allow them to assure themselves better and, by the same token, enhance their overall operating performance.

Stiff data protection legislation and compliance requirements with the provisions, coupled with a robust regulatory framework in North America, drive demand for solutions to behavior analytics for compliance and the protection of sensitive information. This is further supported by an already existing mature IT infrastructure and a well-established digital ecosystem that will further drive the broad adoption of behavior analytics across various industries. Also, with cyber threats being on the rise in the region and with dependence on digital platforms, the importance of behavior analytics as an effectual tool in threat detection and prevention has increased. All these factors combine to make North America the largest market for behavior analytics.

In-depth interviews have been conducted with chief executive officers (CEOs), Directors, and other executives from various key organizations operating in the behavior analytics market.

By Company Type: Tier 1 – 62%, Tier 2 – 23%, and Tier 3 – 15%

By Designation: C-level –38%, D-level – 30%, and Others – 22%

By Region: North America – 40%, Europe – 15%, Asia Pacific – 35%, and Rest of the World – 10%.

The major players in the behavior analytics market are Qualtrics (US), OpenText (Canada), and Microsoft. (US), Cisco Systems, Inc. (US), IBM (US), Zoho Corporation (India), Oracle (US), Varonis Systems, Inc. (US), Fortinet, Inc. (US), Securonix (US), Teradata (US), Google (US), Adobe (US), SAS Institute (US), Qlik (US), 84.51˚ (US), Contentsquare (France), Exabeam (US), Clevertap (US), Dtex Systems (US), Mouseflow (US), Gurucul (US), Netspring (US), Visier, Inc. (Canada), Teramind (US), SplashBI (US), Amplitude (US), Prohance (India). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, enhancements, and acquisitions to expand their behavior analytics market footprint.

Research Coverage

The market study covers behavior analytics market size across different segments. It aims to estimate the market size and the growth potential across various segments, including Offering (Solutions and Services), Type (Customer Centric, Employee Centric), Application (Customer Engagement, Brand Promotion, Workforce Optimization, Threat Detection & Prevention, and Other Applications), Vertical (BFSI, Retail & Ecommerce, Telecom, IT & ITES, Media & Entertainment, Healthcare, Government & Defense, Travel & Hospitality, and Other Verticals), and Region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants with information on the closest approximations of the global behavior analytics market’s revenue numbers and subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market’s pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

1. Analysis of key drivers (optimizing marketing strategies, enhancing product development, predicting future trends), restraints (data privacy concerns, technical expertise, data quality and accuracy), opportunities (enhancing customer retention, fraud detection, and prevention, targeted content delivery), and challenges (contextual understanding, behavior noise, scalability issues) influencing the growth of the behavior analytics market.

2. Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the behavior analytics market.

3. Market Development: Comprehensive information about lucrative markets – the report analyses the behavior analytics market across various regions.

4. Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the behavior analytics market.

5. Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading companies including Qualtrics (US), OpenText (Canada), Microsoft (US), Cisco Systems, Inc. (US), IBM (US), Zoho Corporation (India), Oracle (US), Varonis Systems, Inc. (US), Fortinet, Inc. (US), Securonix (US), Teradata (US), Google (US), Adobe (US), SAS Institute (US), Qlik (US), 84.51˚ (US), Contentsquare (France), Exabeam (US), Clevertap (US), Dtex Systems (US), Mouseflow (US), Gurucul (US), Netspring (US), Visier, Inc. (Canada), Teramind (US), SplashBI (US), Amplitude (US), Prohance (India).

Tables List

Table 1 Usd Exchange Rates, 2021–2023

Table 2 Primary Interviews With Experts

Table 3 Research Assumptions

Table 4 Risk Assessment

Table 5 Average Selling Prices Among Key Players For

Top Two Solutions, 2023 (Usd)

Table 6 Indicative Pricing Levels Of Behavior Analytics Solution,

By Subscription (Usd)

Table 7 Behavior Analytics Market: Ecosystem

Table 8 List Of Key Patents

Table 9 Behavior Analytics Market: Detailed List Of Key Conferences

And Events, 2024–2025

Table 10 North America: List Of Regulatory Bodies, Government Agencies,

And Other Organizations

Table 11 Europe: List Of Regulatory Bodies, Government Agencies,

And Other Organizations

Table 12 Asia Pacific: List Of Regulatory Bodies, Government Agencies,

And Other Organizations

Table 13 Row: List Of Regulatory Bodies, Government Agencies,

And Other Organizations

Table 14 Porter’s Five Forces’ Impact On Behavior Analytics Market

Table 15 Influence Of Stakeholders On Buying Process For Top Three End Users

Table 16 Key Buying Criteria Across Key End Users

Table 17 Behavior Analytics Market, By Offering, 2019–2023 (Usd Million)

Table 18 Behavior Analytics Market, By Offering, 2024–2029 (Usd Million)

Table 19 Behavior Analytics Solutions Market, By Region,

2019–2023 (Usd Million)

Table 20 Behavior Analytics Solutions Market, By Region,

2024–2029 (Usd Million)

Table 21 Behavior Analytics Solutions Market, By Type, 2019–2023 (Usd Million)

Table 22 Behavior Analytics Solutions Market, By Type, 2024–2029 (Usd Million)

Table 23 User & Entity Behavior Analytics Solutions Market, By Region,

2019–2023 (Usd Million)

Table 24 User & Entity Behavior Analytics Solutions Market, By Region,

2024–2029 (Usd Million)

Table 25 A/B Behavior Testing Solutions Market, By Region,

2019–2023 (Usd Million)

Table 26 A/B Behavior Testing Solutions Market, By Region,

2024–2029 (Usd Million)

Table 27 Feedback & Voice Of Customer (Voc) Analytics Market, By Region,

2019–2023 (Usd Million)

Table 28 Feedback & Voice Of Customer (Voc) Analytics Market, By Region,

2024–2029 (Usd Million)

Table 29 Behavior Heatmap Analytics Market, By Region, 2019–2023 (Usd Million)

Table 30 Behavior Heatmap Analytics Market, By Region, 2024–2029 (Usd Million)

Table 31 Other Behavior Analytics Solutions Market, By Region,

2019–2023 (Usd Million)

Table 32 Other Behavior Analytics Solutions Market, By Region,

2024–2029 (Usd Million)

Table 33 Behavior Analytics Services Market, By Region, 2019–2023 (Usd Million)

Table 34 Behavior Analytics Services Market, By Region, 2024–2029 (Usd Million)

Table 35 Behavior Analytics Services Market, By Type, 2019–2023 (Usd Million)

Table 36 Behavior Analytics Services Market, By Type, 2024–2029 (Usd Million)

Table 37 Behavior Analytics Professional Services Market, By Region,

2019–2023 (Usd Million)

Table 38 Behavior Analytics Professional Services Market, By Region,

2024–2029 (Usd Million)

Table 39 Behavior Analytics Managed Services Market, By Region,

2019–2023 (Usd Million)

Table 40 Behavior Analytics Managed Services Market, By Region,

2024–2029 (Usd Million)

Table 41 Behavior Analytics Market, By Type, 2019–2023 (Usd Million)

Table 42 Behavior Analytics Market, By Type, 2024–2029 (Usd Million)

Table 43 Customer-centric Behavior Analytics Market, By Region,

2019–2023 (Usd Million)

Table 44 Customer-centric Behavior Analytics Market, By Region,

2024–2029 (Usd Million)

Table 45 Employee-centric Behavior Analytics Market, By Region,

2019–2023 (Usd Million)

Table 46 Employee-centric Behavior Analytics Market, By Region,

2024–2029 (Usd Million)

Table 47 Behavior Analytics Market, By Application, 2019–2023 (Usd Million)

Table 48 Behavior Analytics Market, By Application, 2024–2029 (Usd Million)

Table 49 Behavior Analytics Market For Customer Engagement,

By Region, 2019–2023 (Usd Million)

Table 50 Behavior Analytics Market For Customer Engagement,

By Region, 2024–2029 (Usd Million)

Table 51 Behavior Analytics Market For Brand Promotion, By Region,

2019–2023 (Usd Million)

Table 52 Behavior Analytics Market For Brand Promotion, By Region,

2024–2029 (Usd Million)

Table 53 Behavior Analytics Market For Workforce Optimization, By Region, 2019–2023 (Usd Million)

Table 54 Behavior Analytics Market For Workforce Optimization, By Region, 2024–2029 (Usd Million)

Table 55 Behavior Analytics Market For Threat Detection & Prevention,

By Region, 2019–2023 (Usd Million)

Table 56 Behavior Analytics Market For Threat Detection & Prevention,

By Region, 2024–2029 (Usd Million)

Table 57 Behavior Analytics Market For Other Applications, By Region,

2019–2023 (Usd Million)

Table 58 Behavior Analytics Market For Other Applications, By Region,

2024–2029 (Usd Million)

Table 59 Behavior Analytics Market, By Vertical, 2019–2023 (Usd Million)

Table 60 Behavior Analytics Market, By Vertical, 2024–2029 (Usd Million)

Table 61 Behavior Analytics Market In Bfsi, By Region, 2019–2023 (Usd Million)

Table 62 Behavior Analytics Market In Bfsi, By Region, 2024–2029 (Usd Million)

Table 63 Behavior Analytics Market In Retail & Ecommerce, By Region,

2019–2023 (Usd Million)

Table 64 Behavior Analytics Market In Retail & Ecommerce, By Region,

2024–2029 (Usd Million)

Table 65 Behavior Analytics Market In Telecom, By Region,

2019–2023 (Usd Million)

Table 66 Behavior Analytics Market In Telecom, By Region,

2024–2029 (Usd Million)

Table 67 Behavior Analytics Market In It & Ites, By Region,

2019–2023 (Usd Million)

Table 68 Behavior Analytics Market In It & Ites, By Region,

2024–2029 (Usd Million)

Table 69 Behavior Analytics Market In Media & Entertainment, By Region,

2019–2023 (Usd Million)

Table 70 Behavior Analytics Market In Media & Entertainment, By Region,

2024–2029 (Usd Million)

Table 71 Behavior Analytics Market In Healthcare, By Region,

2019–2023 (Usd Million)

Table 72 Behavior Analytics Market In Healthcare, By Region,

2024–2029 (Usd Million)

Table 73 Behavior Analytics Market In Government & Defense, By Region,

2019–2023 (Usd Million)

Table 74 Behavior Analytics Market In Government & Defense, By Region,

2024–2029 (Usd Million)

Table 75 Behavior Analytics Market In Travel & Hospitality, By Region,

2019–2023 (Usd Million)

Table 76 Behavior Analytics Market In Travel & Hospitality, By Region,

2024–2029 (Usd Million)

Table 77 Behavior Analytics Market In Other Verticals, By Region,

2019–2023 (Usd Million)

Table 78 Behavior Analytics Market In Other Verticals, By Region,

2024–2029 (Usd Million)

Table 79 Behavior Analytics Market, By Region, 2019–2023 (Usd Million)

Table 80 Behavior Analytics Market, By Region, 2024–2029 (Usd Million)

Table 81 North America: Behavior Analytics Market, By Offering,

2019–2023 (Usd Million)

Table 82 North America: Behavior Analytics Market, By Offering,

2024–2029 (Usd Million)

Table 83 North America: Behavior Analytics Solutions Market, By Type,

2019–2023 (Usd Million)

Table 84 North America: Behavior Analytics Solutions Market, By Type,

2024–2029 (Usd Million)

Table 85 North America: Behavior Analytics Services Market, By Type,

2019–2023 (Usd Million)

Table 86 North America: Behavior Analytics Services Market, By Type,

2024–2029 (Usd Million)

Table 87 North America: Behavior Analytics Market, By Type,

2019–2023 (Usd Million)

Table 88 North America: Behavior Analytics Market, By Type,

2024–2029 (Usd Million)

Table 89 North America: Behavior Analytics Market, By Application,

2019–2023 (Usd Million)

Table 90 North America: Behavior Analytics Market, By Application,

2024–2029 (Usd Million)

Table 91 North America: Behavior Analytics Market, By Vertical,

2019–2023 (Usd Million)

Table 92 North America: Behavior Analytics Market, By Vertical,

2024–2029 (Usd Million)

Table 93 North America: Behavior Analytics Market, By Country,

2019–2023 (Usd Million)

Table 94 North America: Behavior Analytics Market, By Country,

2024–2029 (Usd Million)

Table 95 Us: Behavior Analytics Market, By Offering, 2019–2023 (Usd Million)

Table 96 Us: Behavior Analytics Market, By Offering, 2024–2029 (Usd Million)

Table 97 Us: Behavior Analytics Solutions Market, By Type,

2019–2023 (Usd Million)

Table 98 Us: Behavior Analytics Solutions Market, By Type,

2024–2029 (Usd Million)

Table 99 Us: Behavior Analytics Services Market, By Type,

2019–2023 (Usd Million)

Table 100 Us: Behavior Analytics Services Market, By Type,

2024–2029 (Usd Million)

Table 101 Us: Behavior Analytics Market, By Type, 2019–2023 (Usd Million)

Table 102 Us: Behavior Analytics Market, By Type, 2024–2029 (Usd Million)

Table 103 Us: Behavior Analytics Market, By Application, 2019–2023 (Usd Million)

Table 104 Us: Behavior Analytics Market, By Application, 2024–2029 (Usd Million)

Table 105 Us: Behavior Analytics Market, By Vertical, 2019–2023 (Usd Million)

Table 106 Us: Behavior Analytics Market, By Vertical, 2024–2029 (Usd Million)

Table 107 Europe: Behavior Analytics Market, By Offering,

2019–2023 (Usd Million)

Table 108 Europe: Behavior Analytics Market, By Offering,

2024–2029 (Usd Million)

Table 109 Europe: Behavior Analytics Solutions Market, By Type,

2019–2023 (Usd Million)

Table 110 Europe: Behavior Analytics Solutions Market, By Type,

2024–2029 (Usd Million)

Table 111 Europe: Behavior Analytics Services Market, By Type,

2019–2023 (Usd Million)

Table 112 Europe: Behavior Analytics Services Market, By Type,

2024–2029 (Usd Million)

Table 113 Europe: Behavior Analytics Market, By Type, 2019–2023 (Usd Million)

Table 114 Europe: Behavior Analytics Market, By Type, 2024–2029 (Usd Million)

Table 115 Europe: Behavior Analytics Market, By Application,

2019–2023 (Usd Million)

Table 116 Europe: Behavior Analytics Market, By Application,

2024–2029 (Usd Million)

Table 117 Europe: Behavior Analytics Market, By Vertical,

2019–2023 (Usd Million)

Table 118 Europe: Behavior Analytics Market, By Vertical,

2024–2029 (Usd Million)

Table 119 Europe: Behavior Analytics Market, By Country/Region,

2019–2023 (Usd Million)

Table 120 Europe: Behavior Analytics Market, By Country/Region,

2024–2029 (Usd Million)

Table 121 Uk: Behavior Analytics Market, By Offering, 2019–2023 (Usd Million)

Table 122 Uk: Behavior Analytics Market, By Offering, 2024–2029 (Usd Million)

Table 123 Uk: Behavior Analytics Solutions Market, By Type,

2019–2023 (Usd Million)

Table 124 Uk: Behavior Analytics Solutions Market, By Type,

2024–2029 (Usd Million)

Table 125 Uk: Behavior Analytics Services Market, By Type,

2019–2023 (Usd Million)

Table 126 Uk: Behavior Analytics Services Market, By Type,

2024–2029 (Usd Million)

Table 127 Uk: Behavior Analytics Market, By Type, 2019–2023 (Usd Million)

Table 128 Uk: Behavior Analytics Market, By Type, 2024–2029 (Usd Million)

Table 129 Uk: Behavior Analytics Market, By Application, 2019–2023 (Usd Million)

Table 130 Uk: Behavior Analytics Market, By Application, 2024–2029 (Usd Million)

Table 131 Uk: Behavior Analytics Market, By Vertical, 2019–2023 (Usd Million)

Table 132 Uk: Behavior Analytics Market, By Vertical, 2024–2029 (Usd Million)

Table 133 Italy: Behavior Analytics Market, By Offering, 2019–2023 (Usd Million)

Table 134 Italy: Behavior Analytics Market, By Offering, 2024–2029 (Usd Million)

Table 135 Italy: Behavior Analytics Solutions Market, By Type,

2019–2023 (Usd Million)

Table 136 Italy: Behavior Analytics Solutions Market, By Type,

2024–2029 (Usd Million)

Table 137 Italy: Behavior Analytics Services Market, By Type,

2019–2023 (Usd Million)

Table 138 Italy: Behavior Analytics Services Market, By Type,

2024–2029 (Usd Million)

Table 139 Italy: Behavior Analytics Market, By Type, 2019–2023 (Usd Million)

Table 140 Italy: Behavior Analytics Market, By Type, 2024–2029 (Usd Million)

Table 141 Italy: Behavior Analytics Market, By Application,

2019–2023 (Usd Million)

Table 142 Italy: Behavior Analytics Market, By Application,

2024–2029 (Usd Million)

Table 143 Italy: Behavior Analytics Market, By Vertical, 2019–2023 (Usd Million)

Table 144 Italy: Behavior Analytics Market, By Vertical, 2024–2029 (Usd Million)

Table 145 Asia Pacific: Behavior Analytics Market, By Offering,

2019–2023 (Usd Million)

Table 146 Asia Pacific: Behavior Analytics Market, By Offering,

2024–2029 (Usd Million)

Table 147 Asia Pacific: Behavior Analytics Solutions Market, By Type,

2019–2023 (Usd Million)

Table 148 Asia Pacific: Behavior Analytics Solutions Market, By Type,

2024–2029 (Usd Million)

Table 149 Asia Pacific: Behavior Analytics Services Market, By Type,

2019–2023 (Usd Million)

Table 150 Asia Pacific: Behavior Analytics Services Market, By Type,

2024–2029 (Usd Million)

Table 151 Asia Pacific: Behavior Analytics Market, By Type,

2019–2023 (Usd Million)

Table 152 Asia Pacific: Behavior Analytics Market, By Type,

2024–2029 (Usd Million)

Table 153 Asia Pacific: Behavior Analytics Market, By Application,

2019–2023 (Usd Million)

Table 154 Asia Pacific: Behavior Analytics Market, By Application,

2024–2029 (Usd Million)

Table 155 Asia Pacific: Behavior Analytics Market, By Vertical,

2019–2023 (Usd Million)

Table 156 Asia Pacific: Behavior Analytics Market, By Vertical,

2024–2029 (Usd Million)

Table 157 Asia Pacific: Behavior Analytics Market, By Country,

2019–2023 (Usd Million)

Table 158 Asia Pacific: Behavior Analytics Market, By Country,

2024–2029 (Usd Million)

Table 159 China: Behavior Analytics Market, By Offering, 2019–2023 (Usd Million)

Table 160 China: Behavior Analytics Market, By Offering, 2024–2029 (Usd Million)

Table 161 China: Behavior Analytics Solutions Market, By Type,

2019–2023 (Usd Million)

Table 162 China: Behavior Analytics Solutions Market, By Type,

2024–2029 (Usd Million)

Table 163 China: Behavior Analytics Services Market, By Type,

2019–2023 (Usd Million)

Table 164 China: Behavior Analytics Services Market, By Type,

2024–2029 (Usd Million)

Table 165 China: Behavior Analytics Market, By Type, 2019–2023 (Usd Million)

Table 166 China: Behavior Analytics Market, By Type, 2024–2029 (Usd Million)

Table 167 China: Behavior Analytics Market, By Application,

2019–2023 (Usd Million)

Table 168 China: Behavior Analytics Market, By Application,

2024–2029 (Usd Million)

Table 169 China: Behavior Analytics Market, By Vertical, 2019–2023 (Usd Million)

Table 170 China: Behavior Analytics Market, By Vertical, 2024–2029 (Usd Million)

Table 171 India: Behavior Analytics Market, By Offering, 2019–2023 (Usd Million)

Table 172 India: Behavior Analytics Market, By Offering, 2024–2029 (Usd Million)

Table 173 India: Behavior Analytics Solutions Market, By Type,

2019–2023 (Usd Million)

Table 174 India: Behavior Analytics Solutions Market, By Type,

2024–2029 (Usd Million)

Table 175 India: Behavior Analytics Services Market, By Type,

2019–2023 (Usd Million)

Table 176 India: Behavior Analytics Services Market, By Type,

2024–2029 (Usd Million)

Table 177 India: Behavior Analytics Market, By Type, 2019–2023 (Usd Million)

Table 178 India: Behavior Analytics Market, By Type, 2024–2029 (Usd Million)

Table 179 India: Behavior Analytics Market, By Application,

2019–2023 (Usd Million)

Table 180 India: Behavior Analytics Market, By Application,

2024–2029 (Usd Million)

Table 181 India: Behavior Analytics Market, By Vertical, 2019–2023 (Usd Million)

Table 182 India: Behavior Analytics Market, By Vertical, 2024–2029 (Usd Million)

Table 183 Middle East & Africa: Behavior Analytics Market, By Offering,

2019–2023 (Usd Million)

Table 184 Middle East & Africa: Behavior Analytics Market, By Offering,

2024–2029 (Usd Million)

Table 185 Middle East & Africa: Behavior Analytics Solutions Market,

By Type, 2019–2023 (Usd Million)

Table 186 Middle East & Africa: Behavior Analytics Solutions Market,

By Type, 2024–2029 (Usd Million)

Table 187 Middle East & Africa: Behavior Analytics Services Market,

By Type, 2019–2023 (Usd Million)

Table 188 Middle East & Africa: Behavior Analytics Services Market,

By Type, 2024–2029 (Usd Million)

Table 189 Middle East & Africa: Behavior Analytics Market, By Type,

2019–2023 (Usd Million)

Table 190 Middle East & Africa: Behavior Analytics Market, By Type,

2024–2029 (Usd Million)

Table 191 Middle East & Africa: Behavior Analytics Market, By Application,

2019–2023 (Usd Million)

Table 192 Middle East & Africa: Behavior Analytics Market, By Application,

2024–2029 (Usd Million)

Table 193 Middle East & Africa: Behavior Analytics Market, By Vertical,

2019–2023 (Usd Million)

Table 194 Middle East & Africa: Behavior Analytics Market, By Vertical,

2024–2029 (Usd Million)

Table 195 Middle East & Africa: Behavior Analytics Market, By Region,

2019–2023 (Usd Million)

Table 196 Middle East & Africa: Behavior Analytics Market, By Region,

2024–2029 (Usd Million)

Table 197 Middle East: Behavior Analytics Market, By Offering,

2019–2023 (Usd Million)

Table 198 Middle East: Behavior Analytics Market, By Offering,

2024–2029 (Usd Million)

Table 199 Middle East: Behavior Analytics Solutions Market, By Type,

2019–2023 (Usd Million)

Table 200 Middle East: Behavior Analytics Solutions Market, By Type,

2024–2029 (Usd Million)

Table 201 Middle East: Behavior Analytics Services Market, By Type,

2019–2023 (Usd Million)

Table 202 Middle East: Behavior Analytics Services Market, By Type,

2024–2029 (Usd Million)

Table 203 Middle East: Behavior Analytics Market, By Type,

2019–2023 (Usd Million)

Table 204 Middle East: Behavior Analytics Market, By Type,

2024–2029 (Usd Million)

Table 205 Middle East: Behavior Analytics Market, By Application,

2019–2023 (Usd Million)

Table 206 Middle East: Behavior Analytics Market, By Application,

2024–2029 (Usd Million)

Table 207 Middle East: Behavior Analytics Market, By Vertical,

2019–2023 (Usd Million)

Table 208 Middle East: Behavior Analytics Market, By Vertical,

2024–2029 (Usd Million)

Table 209 Middle East: Behavior Analytics Market, By Country,

2019–2023 (Usd Million)

Table 210 Middle East: Behavior Analytics Market, By Country,

2024–2029 (Usd Million)

Table 211 Ksa: Behavior Analytics Market, By Offering, 2019–2023 (Usd Million)

Table 212 Ksa: Behavior Analytics Market, By Offering, 2024–2029 (Usd Million)

Table 213 Ksa: Behavior Analytics Solutions Market, By Type,

2019–2023 (Usd Million)

Table 214 Ksa: Behavior Analytics Solutions Market, By Type,

2024–2029 (Usd Million)

Table 215 Ksa: Behavior Analytics Services Market, By Type,

2019–2023 (Usd Million)

Table 216 Ksa: Behavior Analytics Services Market, By Type,

2024–2029 (Usd Million)

Table 217 Ksa: Behavior Analytics Market, By Type, 2019–2023 (Usd Million)

Table 218 Ksa: Behavior Analytics Market, By Type, 2024–2029 (Usd Million)

Table 219 Ksa: Behavior Analytics Market, By Application, 2019–2023 (Usd Million)

Table 220 Ksa: Behavior Analytics Market, By Application, 2024–2029 (Usd Million)

Table 221 Ksa: Behavior Analytics Market, By Vertical, 2019–2023 (Usd Million)

Table 222 Ksa: Behavior Analytics Market, By Vertical, 2024–2029 (Usd Million)

Table 223 Latin America: Behavior Analytics Market, By Offering,

2019–2023 (Usd Million)

Table 224 Latin America: Behavior Analytics Market, By Offering,

2024–2029 (Usd Million)

Table 225 Latin America: Behavior Analytics Solutions Market, By Type,

2019–2023 (Usd Million)

Table 226 Latin America: Behavior Analytics Solutions Market, By Type,

2024–2029 (Usd Million)

Table 227 Latin America: Behavior Analytics Services Market, By Type,

2019–2023 (Usd Million)

Table 228 Latin America: Behavior Analytics Services Market, By Type,

2024–2029 (Usd Million)

Table 229 Latin America: Behavior Analytics Market, By Type,

2019–2023 (Usd Million)

Table 230 Latin America: Behavior Analytics Market, By Type,

2024–2029 (Usd Million)

Table 231 Latin America: Behavior Analytics Market, By Application,

2019–2023 (Usd Million)

Table 232 Latin America: Behavior Analytics Market, By Application,

2024–2029 (Usd Million)

Table 233 Latin America: Behavior Analytics Market, By Vertical,

2019–2023 (Usd Million)

Table 234 Latin America: Behavior Analytics Market, By Vertical,

2024–2029 (Usd Million)

Table 235 Latin America: Behavior Analytics Market, By Country,

2019–2023 (Usd Million)

Table 236 Latin America: Behavior Analytics Market, By Country,

2024–2029 (Usd Million)

Table 237 Brazil: Behavior Analytics Market, By Offering,

2019–2023 (Usd Million)

Table 238 Brazil: Behavior Analytics Market, By Offering,

2024–2029 (Usd Million)

Table 239 Brazil: Behavior Analytics Solutions Market, By Type,

2019–2023 (Usd Million)

Table 240 Brazil: Behavior Analytics Solutions Market, By Type,

2024–2029 (Usd Million)

Table 241 Brazil: Behavior Analytics Services Market, By Type,

2019–2023 (Usd Million)

Table 242 Brazil: Behavior Analytics Services Market, By Type,

2024–2029 (Usd Million)

Table 243 Brazil: Behavior Analytics Market, By Type, 2019–2023 (Usd Million)

Table 244 Brazil: Behavior Analytics Market, By Type, 2024–2029 (Usd Million)

Table 245 Brazil: Behavior Analytics Market, By Application,

2019–2023 (Usd Million)

Table 246 Brazil: Behavior Analytics Market, By Application,

2024–2029 (Usd Million)

Table 247 Brazil: Behavior Analytics Market, By Vertical, 2019–2023 (Usd Million)

Table 248 Brazil: Behavior Analytics Market, By Vertical, 2024–2029 (Usd Million)

Table 249 Overview Of Strategies Adopted By Key Market Vendors

Table 250 Behavior Analytics Market: Degree Of Competition

Table 251 Offering Footprint

Table 252 Type Footprint

Table 253 Application Footprint

Table 254 Vertical Footprint

Table 255 Regional Footprint

Table 256 Behavior Analytics Market: Key Startups/Smes

Table 257 Behavior Analytics Market: Competitive Benchmarking Of Key Startups/Smes

Table 258 Behavior Analytics Market: Deals, January 2021–august 2024

Table 259 Qualtrics: Company Overview

Table 260 Qualtrics: Products/Solutions/Services Offered

Table 261 Qualtrics: Deals

Table 262 Opentext: Company Overview

Table 263 Opentext: Products/Solutions/Services Offered

Table 264 Opentext: Deals

Table 265 Microsoft: Company Overview

Table 266 Microsoft: Products/Solutions/Services Offered

Table 267 Microsoft: Deals

Table 268 Cisco Systems, Inc.: Company Overview

Table 269 Cisco Systems, Inc.: Products/Solutions/Services Offered

Table 270 Cisco Systems, Inc.: Deals

Table 271 Ibm: Company Overview

Table 272 Ibm: Products/Solutions/Services Offered

Table 273 Ibm: Deals

Table 274 Zoho Corporation: Company Overview

Table 275 Zoho: Products/Solutions/Services Offered

Table 276 Oracle: Company Overview

Table 277 Oracle: Products/Solutions/Services Offered

Table 278 Oracle: Deals

Table 279 Varonis Systems, Inc.: Company Overview

Table 280 Varonis Systems, Inc.: Products/Solutions/Services Offered

Table 281 Varonis Systems, Inc.: Deals

Table 282 Fortinet, Inc.: Company Overview

Table 283 Fortinet, Inc.: Products/Solutions/Services Offered

Table 284 Fortinet, Inc.: Deals

Table 285 Securonix: Company Overview

Table 286 Securonix: Products/Solutions/Services Offered

Table 287 Securonix: Deals

Table 288 Teradata: Company Overview

Table 289 Teradata: Products/Solutions/Services Offered

Table 290 Teradata: Deals

Table 291 Google: Company Overview

Table 292 Google: Products/Solutions/Services Offered

Table 293 Google: Deals

Table 294 Adobe: Company Overview

Table 295 Adobe: Products/Solutions/Services Offered

Table 296 Adobe: Deals

Table 297 Sas Institute: Company Overview

Table 298 Sas Institute: Products/Solutions/Services Offered

Table 299 Sas Institute: Deals

Table 300 Customer Experience Management Market, By Offering,

2017–2022 (Usd Million)

Table 301 Customer Experience Management Market, By Offering,

2023–2028 (Usd Million)

Table 302 Customer Experience Management Market, By Deployment Type,

2017–2022 (Usd Million)

Table 303 Customer Experience Management Market, By Deployment Type,

2023–2028 (Usd Million)

Table 304 Customer Experience Management Market, By Organization Size,

2017–2022 (Usd Million)

Table 305 Customer Experience Management Market, By Organization Size,

2023–2028 (Usd Million)

Table 306 Customer Experience Management Market, By Vertical,

2017–2022 (Usd Million)

Table 307 Customer Experience Management Market, By Vertical,

2023–2028 (Usd Million)

Table 308 Customer Experience Management Market, By Region,

2017–2022 (Usd Million)

Table 309 Customer Experience Management Market, By Region,

2023–2028 (Usd Million)

Table 310 Customer Analytics Market, By Component, 2018–2025 (Usd Million)

Table 311 Customer Analytics Market, By Solution Type, 2018–2025 (Usd Million)

Table 312 Customer Analytics Market, By Service Type, 2018–2025 (Usd Million)

Table 313 Customer Analytics Market, By Deployment Type,

2018–2025 (Usd Million)

Table 314 Customer Analytics Market, By Organization Size,

2018–2025 (Usd Million)

Table 315 Customer Analytics Market, By Application, 2018–2025 (Usd Million)

Table 316 Customer Analytics Market, By Data Source, 2018–2025 (Usd Million)

Table 317 Customer Analytics Market, By Industry Vertical,

2018–2025 (Usd Million)

Table 318 Customer Analytics Market, By Region, 2018–2025 (Usd Million)

Figures List

Figure 1 Behavior Analytics Market Segmentation

Figure 2 Study Years Considered

Figure 3 Behavior Analytics Market: Research Design

Figure 4 Key Data From Secondary Sources

Figure 5 Breakdown Of Primary Interviews: By Company Type, Designation,

And Region

Figure 6 Key Insights From Industry Experts

Figure 7 Top-down Approach

Figure 8 Supply-side Analysis: Revenue Of Vendors In Behavior Analytics Market

Figure 9 Bottom-up Approach

Figure 10 Demand-side Analysis

Figure 11 Bottom-up (Supply Side) Analysis: Collective Revenue From Solutions/Services Of Behavior Analytics Market

Figure 12 Data Triangulation

Figure 13 Behavior Analytics Market To Witness Significant Growth During Forecast Period

Figure 14 Behavior Analytics Market: Regional Snapshot

Figure 15 Need For Improved Customer Insights And Fraud Detection To Drive Behavior Analytics Market

Figure 16 Top Growing Segments In Market In 2024

Figure 17 Customer Engagement Application To Account For Largest Segmental Share In 2024

Figure 18 Solutions To Account For Larger Market Share In 2024

Figure 19 Retail & Ecommerce Vertical To Account For Larger Market

Share In 2024

Figure 20 Customer-centric Behavior Analytics To Account For Larger Market Share Compared To Employee-centric Behavior Analytics In 2024

Figure 21 Customer Engagement And Solutions Segments To Account For Significant Market Shares In 2024

Figure 22 Drivers, Restraints, Opportunities, And Challenges: Behavior Analytics Market

Figure 23 Behavior Analytics Market: Disruptions Impacting Customers’ Businesses

Figure 24 Average Selling Prices Among Key Players For Top Two Solutions,

2023 (Usd)

Figure 25 Behavior Analytics Market: Value Chain Analysis

Figure 26 Key Players In Behavior Analytics Market Ecosystem

Figure 27 List Of Key Patents For Behavior Analytics, 2013–2023

Figure 28 Porter’s Five Forces Analysis: Behavior Analytics Market

Figure 29 Influence Of Stakeholders On Buying Process For Top Three End Users

Figure 30 Key Buying Criteria Across Top End Users

Figure 31 Evolution Of Behavior Analytics Solutions

Figure 32 Behavior Analytics Market: Tools, Frameworks, And Techniques

Figure 33 Market Potential Of Generative Ai In Enhancing Behavior Analytics Across Various Applications

Figure 34 Generative Ai Best Practices Across Major Industries

Figure 35 Investment And Funding Scenario, 2019–2024 (Usd Million)

Figure 36 Behavior Analytics Services To Register Higher Cagr During

Forecast Period

Figure 37 Employee-centric Type To Register Higher Cagr During Forecast Period

Figure 38 Threat Detection & Prevention Segment To Register Highest Cagr During Forecast Period

Figure 39 Healthcare Vertical To Register Highest Cagr During Forecast Period

Figure 40 North America: Market Snapshot

Figure 41 Asia Pacific: Market Snapshot

Figure 42 Revenue Analysis For Key Companies In Past Five Years (Usd Million)

Figure 43 Share Of Leading Companies In Behavior Analytics Market, 2023

Figure 44 Market Ranking Analysis Of Top Five Players

Figure 45 Behavior Analytics Market: Company Evaluation Matrix

(Key Players), 2023

Figure 46 Company Footprint

Figure 47 Behavior Analytics Market: Company Evaluation Matrix (Startups/Smes), 2023

Figure 48 Brand/Product Comparison Analysis

Figure 49 Company Valuation Of Key Behavior Analytics Market Vendors,

2024 (Usd Billion)

Figure 50 Financial Metrics Of Key Behavior Analytics Market Vendors, 2024

Figure 51 Opentext: Company Snapshot

Figure 52 Microsoft: Company Snapshot

Figure 53 Cisco Systems, Inc.: Company Snapshot

Figure 54 Ibm: Company Snapshot

Figure 55 Oracle: Company Snapshot

Figure 56 Varonis Systems, Inc.: Company Snapshot

Figure 57 Fortinet, Inc.: Company Snapshot

Figure 58 Teradata: Company Snapshot

Figure 59 Google: Company Snapshot

Figure 60 Adobe: Company Snapshot