Automated Guided Vehicle Market by Type (Tow Vehicles, Unit Load Carriers, Forklift Trucks, Assembly Line Vehicles, Pallet Trucks), Navigation Technology (Laser Guidance, Magnetic Guidance, Vision Guidance), Industry, Region - Global Forecast to 2028

Automated Guided Vehicle Market by Type (Tow Vehicles, Unit Load Carriers, Forklift Trucks, Assembly Line Vehicles, Pallet Trucks), Navigation Technology (Laser Guidance, Magnetic Guidance, Vision Guidance), Industry, Region - Global Forecast to 2028



The automated guided vehicle market is expected to reach USD 3.3 billion by 2028 from USD 2.4 billion in 2023, at a CAGR of 6.9% from 2023–2028. The growth of this market is attributed to the rising demand for automation solution in a variety of industries such as automotive, healthcare, e-commerce, food & beverages, logistics, and manufacturing industries, increases focus on enhancing workplace safety and marked shift to mass customization to mass production.

“Tow vehicle segment to dominate the automated guided vehicle market in 2023.”

Tow vehicles, also known as tuggers, pull non-powered carts carrying huge loads. This is the most productive type of AGV used for towing and tugging as it can move heavier load with multiple trailers than a single fork truck. Tow vehicles are widely utilized in warehouses and distribution centers to transport goods, pallets, or containers. They assist in moving inventory within the facility, including loading and unloading trucks, replenishing picking areas, and transferring products between storage areas. The automotive industry extensively relies on tow vehicles for material handling tasks. They are used to transport car parts, assemblies, and sub-assemblies within automotive manufacturing facilities.

“Laser Guidance segment to contribute the largest share of the market during the forecast period.”

Laser guided AGVs work through laser positioning systems. Laser guided AGVs are accurate (positioning accuracy of +/- 5mm) in their functioning. A laser guidance system does not have any device associated physically with the route, such as magnetic strips, wires, or paint strips on the floor, and the route can be easily modified by software. This assures a high level of flexibility in adopting the changes in the route of AGVs within the plant. Laser guided systems are best suited for rack warehousing applications, thus commonly used in automatic forklift trucks.

“Asia Pacific is anticipated to grow at the highest CAGR during the forecast period.”

Asia Pacific consists of some of the fastest-growing economies—such as China, Japan, and India. The market in Asia Pacific is propelled by factors such as rapid industrialization, the substantial growth of e-commerce, rising labor costs, technological advancements in warehouses, progressing logistics and warehousing sectors, and the extensive focus on Industry 4.0. Moreover, the strong economic growth in this region is attracting further investments from AGV suppliers for establishing sales and support facilities.

The break-up of the profiles of primary participants:

By Company Type – Tier 1 – 45%, Tier 2 – 30%, and Tier 3 – 25%

By Designation – C-level Executives – 35%, Directors – 45%, and Others – 20%

By Region – North America - 30%, Europe – 25%, Asia Pacific – 35%, and Rest of the World – 10%

Major players in the automated guided vehicle market include Daifuku (Japan), JBT (US), KION (Germany), Toyota Industries (Japan), KUKA (Germany) and others.

Research Coverage

The report segments the automated guided vehicle market by Type, Navigation Technology, Industry, and Region. The report also comprehensively reviews drivers, restraints, opportunities, and challenges influencing market growth. The report also covers qualitative aspects in addition to the quantitative aspects of the market.

Reasons to buy the report:

The report will help the market leaders/new entrants with information on the closest approximate revenues for the overall automated guided vehicle market and related segments. This report will help stakeholders understand the competitive landscape and gain more insights to strengthen their position in the market and plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, opportunities, and challenges.

The report provides insights on the following pointers:

Analysis of critical drivers (Rising demand for automation solution in a variety of industries, increased focus on enhancing workplace safety, and marked shift to mass customization from mass production), restraints (High installation, maintenance, and switching costs associated with AGV, The retail and e-commerce industry is increasingly favoring mobile robots over AGVs, lack of flexibility and obstacle resistance in AGVs), opportunities (there is a growing implementation of industry 4.0 technologies in the warehouse industry, SMEs are increasingly embracing industrial automation, substantial growth of industrial sector in emerging economies, presence of huge intralogistics sector in Southeast Asia), and challenges (Low labor costs restraining adoption of AGVs in emerging economies, technical challenges related to sensing elements) influencing the growth of the automated guided vehicle market.

Product Development/Innovation: Detailed insights on upcoming technologies, research and development activities, and new product launches in the automated guided vehicle market.

Market Development: Comprehensive information about lucrative markets – the report analyses the automated guided vehicle market across various regions.

Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the automated guided vehicle market.

Competitive Assessment: In-depth assessment of market shares, growth strategies, and product offerings of leading players like Daifuku (Japan), JBT (US), KION (Germany), Toyota Industries (Japan), KUKA (Germany).


1 Introduction
1.1 Study Objectives
1.2 Market Definition
1.2.1 Inclusions And Exclusions
1.3 Market Scope
1.3.1 Markets Covered
Figure 1 Automated Guided Vehicle Market Segmentation
1.3.2 Geographic Scope
1.3.3 Years Considered
1.4 Currency Considered
1.5 Stakeholders
1.6 Summary Of Changes
1.7 Recession Impact Analysis
2 Research Methodology
2.1 Research Data
Figure 2 Automated Guided Vehicle Market: Research Design
2.1.1 Secondary Data
2.1.1.1 List Of Key Secondary Sources
2.1.1.2 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Primary Interviews With Experts
2.1.2.2 Breakdown Of Primary Interviews
2.1.2.3 Key Data From Primary Sources
2.1.3 Secondary And Primary Research
2.1.3.1 Key Industry Insights
2.2 Market Size Estimation
2.2.1 Bottom-up Approach
2.2.1.1 Approach To Derive Market Size Using Bottom-up Analysis
Figure 3 Market Size Estimation Methodology: Bottom-up Approach
2.2.2 Top-down Approach
2.2.2.1 Approach To Derive Market Size Using Top-down Analysis
Figure 4 Market Size Estimation Methodology: Top-down Approach
Figure 5 Market Size Estimation Methodology (Supply-side): Revenue Generated By Key Players From Automated Guided Vehicles
2.3 Market Breakdown And Data Triangulation
Figure 6 Data Triangulation
2.4 Research Assumptions
Figure 7 Assumptions For Research Study
2.5 Parameters Considered To Analyze Recession Impact On Automated Guided Vehicle Market
2.6 Research Limitations
2.7 Risk Assessment
Figure 8 Risk Assessment Of Research Study
3 Executive Summary
Figure 9 Automated Guided Vehicle Market, 2019−2028 (Usd Million)
Figure 10 Tow Vehicles Segment Accounted For Largest Market Share In 2022
Figure 11 Laser Guidance Segment To Account For Largest Market Share During Forecast Period
Figure 12 Automotive Segment Accounted For Largest Market Share In 2022
Figure 13 Asia Pacific Market To Register Highest Cagr From 2023 To 2028
4 Premium Insights
4.1 Attractive Opportunities For Players In Automated Guided Vehicle Market
Figure 14 Rising Demand For Automation Solutions In Various Industries To Drive Market
4.2 Automated Guided Vehicle Market, By Type
Figure 15 Tow Vehicles Segment To Account For Largest Market Size In 2023
4.3 Automated Guided Vehicle Market, By Navigation Technology
Figure 16 Laser Guidance Segment To Lead Market During Forecast Period
4.4 Automated Guided Vehicle Market, By Industry
Figure 17 Automotive Segment To Lead Market From 2023 To 2028
4.5 Automated Guided Vehicle Market, By Country
Figure 18 Automated Guided Vehicle Market To Witness Highest Cagr In China During Forecast Period
5 Market Overview
5.1 Introduction
5.2 Market Dynamics
Figure 19 Automated Guided Vehicle Market Dynamics
5.2.1 Drivers
5.2.1.1 Rising Demand For Automation Solutions In Various Industries
5.2.1.2 Increased Focus On Enhancing Workplace Safety
5.2.1.3 Marked Shift To Mass Customization From Mass Production
Figure 20 Impact Analysis Of Drivers
5.2.2 Restraints
5.2.2.1 High Installation, Maintenance, And Switching Costs Associated With Agvs
5.2.2.2 Increasing Preference For Mobile Robots Over Agvs In Retail And E-commerce Industries
5.2.2.3 Lack Of Flexibility And Obstacle Resistance In Agvs
Figure 21 Impact Analysis Of Restraints
5.2.3 Opportunities
5.2.3.1 Growing Implementation Of Industry 4.0 Technologies In Warehousing Sector
5.2.3.2 Increasing Focus On Industrial Automation By Smes
5.2.3.3 Substantial Growth Of Industrial Sector In Emerging Economies
5.2.3.4 Presence Of Huge Intralogistics Sector In Southeast Asia
Figure 22 Impact Analysis Of Opportunities
5.2.4 Challenges
5.2.4.1 Low Labor Costs Restricting Adoption Of Agvs In Emerging Economies
5.2.4.2 Technical Challenges Related To Sensing Elements
Figure 23 Impact Analysis Of Challenges
5.3 Value Chain Analysis
Figure 24 Value Chain Analysis Of Automated Guided Vehicle Market
Table 1 List Of Agv Brands
5.4 Ecosystem Analysis
Figure 25 Automated Guided Vehicle Market: Ecosystem Analysis
Table 2 Automated Guided Vehicle Market: Ecosystem
5.5 Pricing Analysis
5.5.1 Pricing Analysis Of Agvs Offered By Key Players
Figure 26 Asp Of Automated Guided Vehicles, By Type
Table 3 Approximate Average Selling Price Of Automated Guided Vehicles Based On Type, By Company (Usd)
5.5.2 Average Selling Price Trend
Table 4 Average Selling Price Of Automated Guided Vehicles, By Type
Table 5 Average Selling Price Of Automated Guided Vehicles, By Region
Figure 27 Average Selling Price Of Automated Guided Vehicles, 2019−2028
5.6 Trends/Disruptions Impacting Customer Business
Figure 28 Revenue Shift For Automated Guided Vehicle Market
5.7 Technology Analysis
5.7.1 Internet Of Things (Iot)
5.7.2 Collaborative Robotics (Cobots)
5.7.3 5g
5.7.4 Artificial Intelligence (Ai)
5.7.5 Machine Learning (Ml)
5.8 Porter’s Five Forces Analysis
Figure 29 Automated Guided Vehicle Market: Porter’s Five Forces Analysis
Table 6 Automated Guided Vehicle Market: Porter’s Five Forces Analysis
5.9 Key Stakeholders And Buying Criteria
5.9.1 Key Stakeholders In Buying Process
Figure 30 Influence Of Stakeholders On Buying Process For Top 3 Industries
Table 7 Influence Of Stakeholders On Buying Process For Top 3 Industries (%)
5.9.2 Buying Criteria
Figure 31 Key Buying Criteria For Top 3 Industries
Table 8 Key Buying Criteria For Top 3 Industries
5.10 Case Study Analysis
Table 9 Market Assessment For Outdoor Automated Guided Vehicles
Table 10 Market Assessment For Custom-engineered Automated Guided Vehicles
Table 11 Market Assessment For Large Automated Guided Vehicle Fleet
Table 12 Market Assessment For Laser-guided Tugger Vehicles
5.11 Trade Analysis
5.11.1 Import Scenario
Figure 32 Imports, By Key Country, 2018–2022 (Usd Million)
5.11.2 Export Scenario
Figure 33 Exports, By Key Country, 2018–2022 (Usd Million)
5.12 Patent Analysis
Figure 34 Top 10 Companies With Highest Number Of Patent Applications In Last 10 Years
Table 13 Top 20 Patent Owners In Us In Last 10 Years
Figure 35 Number Of Patents Granted Per Year From 2013 To 2022
Table 14 Recent Patents Related To Automated Guided Vehicle Market
5.13 Key Conferences And Events, 2023–2025
Table 15 Automated Guided Vehicle Market: Conferences And Events
5.14 Regulatory Landscape
5.14.1 Regulatory Bodies, Government Agencies, And Other Organizations
Table 16 North America: List Of Regulatory Bodies, Government Agencies, And Other Organizations
Table 17 Europe: List Of Regulatory Bodies, Government Agencies, And Other Organizations
Table 18 Asia Pacific: List Of Regulatory Bodies, Government Agencies, And Other Organizations
Table 19 Rest Of The World: List Of Regulatory Bodies, Government Agencies, And Other Organizations
5.14.2 Standards And Regulations Related To Automated Guided Vehicle Market
5.14.3 Safety Standards For Automated Guided Vehicles
Table 20 Safety Standards For Automated Guided Vehicles
6 Emerging Technologies And Applications Of Agvs
6.1 Introduction
Figure 36 Emerging Technologies Used In Agvs
6.2 Emerging Technologies Used In Agvs
6.2.1 Lidar Sensors
6.2.2 Camera Vision
6.2.3 Dual-mode Agvs
6.3 Latest Applications Of Agvs
6.3.1 Hospitals
6.3.2 Theme Parks
7 Battery Types And Charging Alternatives For Agvs
7.1 Introduction
7.2 Types Of Batteries Used In Agvs
Figure 37 Types Of Batteries Used In Agvs
7.2.1 Lead-acid Batteries
7.2.2 Lithium-ion Batteries
7.2.3 Nickel-based Batteries
7.2.4 Others
7.3 Battery Charging Alternatives
7.3.1 Automatic And Opportunity Charging
7.3.1.1 Wireless Charging
7.3.2 Battery Swap
7.3.2.1 Automatic Battery Swap
8 Offerings In Automated Guided Vehicle Market
8.1 Introduction
Figure 38 Offerings In Automated Guided Vehicle Market
8.2 Hardware
8.3 Software & Services
8.4 Agvs With Different Payload Capacities
Figure 39 Market Share Of Agvs With Different Payload Capacities
9 Recent Trends In Automated Guided Vehicles
9.1 Introduction
9.2 Internet Of Things Connectivity
9.3 Adoption Of Collaborative Agvs
9.4 Scalability And Modular Design
9.5 Advanced Navigation Technologies
9.6 Energy Efficiency And Sustainability
10 Automated Guided Vehicle Market, By Type
10.1 Introduction
Figure 40 Automated Guided Vehicle Market, By Type
Figure 41 Tow Vehicles Segment To Account For Largest Market Size In 2023
Table 21 Automated Guided Vehicle Market, By Type, 2019–2022 (Usd Million)
Table 22 Automated Guided Vehicle Market, By Type, 2023–2028 (Usd Million)
10.2 Tow Vehicles
10.2.1 Can Carry Limited Variety Of Loads With Simpler Guide Path
Table 23 Tow Vehicles: Automated Guided Vehicle Market, By Navigation Technology, 2019–2022 (Usd Million)
Table 24 Tow Vehicles: Automated Guided Vehicle Market, By Navigation Technology, 2023–2028 (Usd Million)
Table 25 Tow Vehicles: Automated Guided Vehicle Market, By Region, 2019–2022 (Usd Million)
Table 26 Tow Vehicles: Automated Guided Vehicle Market, By Region, 2023–2028 (Usd Million)
10.3 Unit Load Carriers
10.3.1 Ideal For Handling Large Volumes Of Load
Table 27 Unit Load Carriers: Automated Guided Vehicle Market, By Navigation Technology, 2019–2022 (Usd Million)
Table 28 Unit Load Carriers: Automated Guided Vehicle Market, By Navigation Technology, 2023–2028 (Usd Million)
Table 29 Unit Load Carriers: Automated Guided Vehicle Market, By Region, 2019–2022 (Usd Million)
Table 30 Unit Load Carriers: Automated Guided Vehicle Market, By Region, 2023–2028 (Usd Million)
10.4 Pallet Trucks
10.4.1 Ideal For Ground-level Operations
Table 31 Pallet Trucks: Automated Guided Vehicle Market, By Navigation Technology, 2019–2022 (Usd Million)
Table 32 Pallet Trucks: Automated Guided Vehicle Market, By Navigation Technology, 2023–2028 (Usd Million)
Table 33 Pallet Trucks: Automated Guided Vehicle Market, By Region, 2019–2022 (Usd Million)
Table 34 Pallet Trucks: Automated Guided Vehicle Market, By Region, 2023–2028 (Usd Million)
10.5 Assembly Line Vehicles
10.5.1 Used To Carry Out Serial Assembly Operations
Table 35 Assembly Line Vehicles: Automated Guided Vehicle Market, By Navigation Technology, 2019–2022 (Usd Million)
Table 36 Assembly Line Vehicles: Automated Guided Vehicle Market, By Navigation Technology, 2023–2028 (Usd Million)
Table 37 Assembly Line Vehicles: Automated Guided Vehicle Market, By Region, 2019–2022 (Usd Million)
Table 38 Assembly Line Vehicles: Automated Guided Vehicle Market, By Region, 2023–2028 (Usd Million)
10.6 Forklift Trucks
10.6.1 Used For Floor-to-floor And Floor-to-racking Operations
Table 39 Forklift Trucks: Automated Guided Vehicle Market, By Navigation Technology, 2019–2022 (Usd Million)
Table 40 Forklift Trucks: Automated Guided Vehicle Market, By Navigation Technology, 2023–2028 (Usd Million)
Table 41 Forklift Trucks: Automated Guided Vehicle Market, By Region, 2019–2022 (Usd Million)
Table 42 Forklift Trucks: Automated Guided Vehicle Market, By Region, 2023–2028 (Usd Million)
10.7 Others
Table 43 Others: Automated Guided Vehicle Market, By Navigation Technology, 2019–2022 (Usd Million)
Table 44 Others: Automated Guided Vehicle Market, By Navigation Technology, 2023–2028 (Usd Million)
Table 45 Others: Automated Guided Vehicle Market, By Region, 2019–2022 (Usd Million)
Table 46 Others: Automated Guided Vehicle Market, By Region, 2023–2028 (Usd Million)
11 Automated Guided Vehicle Market, By Navigation Technology
11.1 Introduction
Figure 42 Automated Guided Vehicle Market, By Navigation Technology
Figure 43 Laser Guidance Segment To Account For Largest Market Size By 2028
Table 47 Automated Guided Vehicle Market, By Navigation Technology, 2019–2022 (Usd Million)
Table 48 Automated Guided Vehicle Market, By Navigation Technology, 2023–2028 (Usd Million)
11.2 Laser Guidance
11.2.1 Most Accurate And Flexible System
Table 49 Laser Guidance: Automated Guided Vehicle Market, By Type, 2019–2022 (Usd Million)
Table 50 Laser Guidance: Automated Guided Vehicle Market, By Type, 2023–2028 (Usd Million)
11.3 Magnetic Guidance
11.3.1 Offers Safest And Most Reliable Transportation
Table 51 Magnetic Guidance: Automated Guided Vehicle Market, By Type, 2019–2022 (Usd Million)
Table 52 Magnetic Guidance: Automated Guided Vehicle Market, By Type, 2023–2028 (Usd Million)
11.4 Inductive Guidance
11.4.1 Ideal For Toughest Industrial Setups
Table 53 Inductive Guidance: Automated Guided Vehicle Market, By Type, 2019–2022 (Usd Million)
Table 54 Inductive Guidance: Automated Guided Vehicle Market, By Type, 2023–2028 (Usd Million)
11.5 Optical Tape Guidance
11.5.1 Easy And Convenient Solution For Agvs
Table 55 Optical Tape Guidance: Automated Guided Vehicle Market, By Type, 2019–2022 (Usd Million)
Table 56 Optical Tape Guidance: Automated Guided Vehicle Market, By Type, 2023–2028 (Usd Million)
11.6 Vision Guidance
11.6.1 Provides Reliability In Dynamic Environments And Maneuverability In Complex Spaces
Table 57 Vision Guidance: Automated Guided Vehicle Market, By Type, 2019–2022 (Usd Million)
Table 58 Vision Guidance: Automated Guided Vehicle Market, By Type, 2023–2028 (Usd Million)
11.7 Others
Table 59 Others: Automated Guided Vehicle Market, By Type, 2019–2022 (Usd Million)
Table 60 Others: Automated Guided Vehicle Market, By Type, 2023–2028 (Usd Million)
12 Automated Guided Vehicle Market, By Industry
12.1 Introduction
Figure 44 Automated Guided Vehicle Market, By Industry
Figure 45 Automotive Segment To Lead Market From 2023 To 2028
Table 61 Automated Guided Vehicle Market, By Industry, 2019–2022 (Usd Million)
Table 62 Automated Guided Vehicle Market, By Industry, 2023–2028 (Usd Million)

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