Authentication and Brand Protection Market by Technology (Overt, Covert, Digital, Forensic), Offering (Security Labels, Holograms, RFID/NFC, Barcodes, QR Codes), Authentication Mode (Smartphone, Blockchain), Application, Region - Global Forecast to 2028
The global authentication and brand protection market was valued at USD 2.9 billion in 2023 and is estimated to reach USD 4.3 billion by 2028, registering a CAGR of 8.3% during the forecast period. Consumers are increasingly concerned about the safety and authenticity of the products they purchase. They want to ensure that the products they buy are genuine and pose no risk to their health or well-being. Authentication technologies play a significant role in addressing these consumer concerns. The authentication technologies also help to reduce the risk of harm from counterfeit goods. Counterfeit products, such as counterfeit pharmaceuticals, electronics, or luxury goods, can often be of inferior quality, and in some cases, pose significant health and safety risks to consumers. These factors are fueling the market growth.
“Blockchain segment is expected to grow at the highest CAGR during the forecast period.”
The blockchain segment is growing at the highest CAGR in the authentication and brand protection market due to its inherent features of transparency, immutability, and decentralized nature. Blockchain technology enables the secure recording and tracking of transactions and product information throughout the supply chain, ensuring the authenticity and integrity of products. By leveraging blockchain, brands can establish a tamper-proof and auditable record of their products, enabling seamless traceability, anti-counterfeiting measures, and enhanced consumer trust.
“US to grow at the highest CAGR for North America authentication and brand protection market”
US is experiencing the highest growth rate in the authentication and brand protection market due to several factors. The presence of key players in US, along with a large customer base, is among the major factors driving the authentication and brand protection market in US. This market in US is driven by advancements in authentication and brand protection technologies. Additionally, rules and regulations implemented in the country to check counterfeiting activities have been fostering market growth in the country.
In-depth interviews have been conducted with chief executive officers (CEOs), Directors, and other executives from various key organizations operating in the authentication and brand protection marketplace.
By Company Type: Tier 1 – 25%, Tier 2 – 35%, and Tier 3 – 35%
By Designation: C-level Executives – 35%, Directors – 25%, and Others – 40%
By Region: North America– 25%, Europe – 40%, Asia Pacific– 25% and RoW- 10%
Authentix (US); Avery Dennison (US); Brady (US); De La Rue (England); Wisekey (Switzerland); Infineon (Germany); Merck Group (Germany); HID Global (Sweden); Centro Grafico (Italy); Sun Chemicals (US); are some of the key players in the authentication and brand protection market.
The study includes an in-depth competitive analysis of these key players in the authentication and brand protection market, with their company profiles, recent developments, and key market strategies.
Research Coverage
This research report categorizes the authentication and brand protection market by type (Smartphone Authentication, and Blockchain Authentication), by offering (Security Labels and Inks, Holograms, Barcodes, RFID/NFC, Authentication Chips, and QR Codes), by Technology (Overt, Covert, Digital, and Forensic), by Application (Electronics, Pharmaceuticals, Automobile, Food & Beverage, Apparels, Luxury Goods, Cosmetics, and Others) and by region (North America, Europe, Asia Pacific, and RoW). The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the authentication and brand protection market. A detailed analysis of the key industry players has been done to provide insights into their business overview, solutions, and services; key strategies; Contracts, partnerships, agreements. new product & service launches, mergers and acquisitions, and recent developments associated with the authentication and brand protection market. Competitive analysis of upcoming startups in the authentication and brand protection market ecosystem is covered in this report.
Reasons to buy this report
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall authentication and brand protection market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
Analysis of key drivers (Increasing Emphasis on Safeguarding Product and Brand Integrity, Emergence of Track & Trace Technologies Stringent Enforcement of Anti-Counterfeiting Laws and Regulations by Governments, Heightened focus on consumer safety and satisfaction, with authentication technologies helping to identify genuine products), restraints (Requirement for Significant Initial Capital Investment, Limitations of Existing Technologies), opportunities (Increasing Demand from Emerging Economies in APAC, Development of Remote Authentication Solutions, Increasing collaboration between businesses, industry associations, and government agencies to combat counterfeiting), and challenges (Lack of Awareness of Product Authentication, constant evolution of counterfeiting and fraudulent practices) influencing the growth of the authentication and brand protection market
Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the authentication and brand protection market
Market Development: Comprehensive information about lucrative markets – the report analyses the authentication and brand protection market across varied regions.
Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the authentication and brand protection market
Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like Authentix (US); Avery Dennison (US); Brady (US); De La Rue (England); Wisekey (Switzerland); Infineon (Germany); Merck Group (Germany); HID Global (Sweden); Centro Grafico (Italy); Sun Chemicals (US) among others in authentication and brand protection market
- 1 Introduction
- 1.1 Study Objectives
- 1.2 Market Definition
- 1.3 Study Scope
- 1.3.1 Segments Covered
- Figure 1 Market Segmentation
- 1.3.2 Geographical Scope
- 1.3.3 Years Considered
- 1.4 Recession Analysis
- 1.5 Currency Considered
- 1.6 Stakeholders
- 1.7 Summary Of Changes
- 2 Research Methodology
- 2.1 Research Data
- Figure 2 Research Design
- 2.1.1 Secondary Data
- 2.1.1.1 List Of Secondary Sources
- 2.1.1.2 Key Data From Secondary Sources
- 2.1.2 Primary Data
- 2.1.2.1 Key Data From Primary Sources
- 2.1.2.2 Key Industry Insights
- 2.1.2.3 Breakdown Of Primaries
- 2.2 Factor Analysis
- Figure 3 Revenue Generated By Companies From Sales Of Authentication And Brand Protection Products
- Figure 4 Illustrative Example Of Companies Operating In Authentication And Brand Protection Market
- 2.3 Market Size Estimation
- 2.3.1 Bottom-up Approach
- 2.3.1.1 Approach To Arrive At Market Size Using Bottom-up Analysis
- (Demand Side)
- Figure 5 Market Size Estimation Methodology: Bottom-up Approach
- 2.3.2 Top-down Approach
- 2.3.2.1 Approach To Capture Market Share Using Top-down Analysis
- (Supply Side)
- Figure 6 Top-down Approach
- 2.4 Data Triangulation
- Figure 7 Data Triangulation
- 2.5 Research Assumptions
- 2.6 Parameters Considered To Analyze Recession Impact
- Table 1 Recession Impact Analysis
- 3 Executive Summary
- Figure 8 Qr Codes Segment To Depict Highest Cagr In Authentication And Brand Protection Market From 2023 To 2028
- Figure 9 Overt Segment To Account For Largest Share Of Authentication And Brand Protection Market In 2028
- Figure 10 Pharmaceuticals Segment To Register Highest Cagr Between 2023 And 2028
- Figure 11 Asia Pacific To Hold Largest Share Of Authentication And Brand Protection Market In 2023
- 4 Premium Insights
- 4.1 Attractive Opportunities For Players In Authentication And Brand Protection Market
- Figure 12 Increasing Prevalence Of Brand Infringement To Fuel Demand For Authentication And Brand Protection Products
- 4.2 Authentication And Brand Protection Market, By Authentication Mode
- Figure 13 Smartphone Authentication Segment Held Larger Market Share In 2022
- 4.3 Authentication And Brand Protection Market, By Offering
- Figure 14 Security Labels And Inks Segment To Account For Largest Share Of Authentication And Brand Protection Market In 2028
- 4.4 Authentication And Brand Protection Market, By Application And Region
- Figure 15 Pharmaceutical Segment And North America To Register Highest Revenue In Authentication And Brand Protection Market In 2028
- 4.5 Authentication And Brand Protection Market, By Region
- Figure 16 Us To Depict Highest Cagr In Authentication And Brand Protection Market Between 2023 And 2028
- 5 Market Overview
- 5.1 Introduction
- 5.2 Market Dynamics
- Figure 17 Authentication And Brand Protection Market Dynamics
- 5.2.1 Drivers
- Figure 18 Authentication And Brand Protection Market Drivers: Impact Analysis
- 5.2.1.1 High Emphasis On Safeguarding Product And Brand Integrity
- 5.2.1.2 Increased Use Of Track And Trace Technologies In Supply Chain
- 5.2.1.3 Enforcement Of Anti-counterfeiting Laws And Regulations By Governments
- 5.2.1.4 Heightened Focus On Consumer Safety And Satisfaction
- 5.2.2 Restraints
- Figure 19 Authentication And Brand Protection Market Restraints: Impact Analysis
- 5.2.2.1 Requirement For Significant Initial Capital Investments
- 5.2.2.2 Limitations Of Existing Authentication Technologies
- 5.2.3 Opportunities
- Figure 20 Authentication And Brand Protection Market Opportunities: Impact Analysis
- 5.2.3.1 Increased Textile And Apparel Production In Asia Pacific
- 5.2.3.2 Reliance On Remote Authentication Technologies
- 5.2.3.3 Collaborations Between Businesses To Combat Counterfeiting
- 5.2.4 Challenges
- Figure 21 Authentication And Brand Protection Market Challenges: Impact Analysis
- 5.2.4.1 Lack Of Awareness About Benefits Of Authentication Technologies
- 5.2.4.2 Developing Foolproof Anti-counterfeiting Solutions
- 5.3 Value Chain Analysis
- Figure 22 Authentication And Brand Protection Market: Value Chain Analysis
- 5.4 Ecosystem Mapping
- Figure 23 Key Segments Of Authentication And Brand Protection Market
- Table 2 Role Of Companies In Value Chain
- 5.5 Porter’s Five Forces Analysis
- Table 3 Impact Of Porter’s Five Forces On Authentication And Brand Protection Market
- Figure 24 Impact Analysis: Porter’s Five Forces
- 5.5.1 Intensity Of Competitive Rivalry
- 5.5.2 Threat Of New Entrants
- 5.5.3 Bargaining Power Of Suppliers
- 5.5.4 Bargaining Power Of Buyers
- 5.5.5 Threat Of Substitutes
- 5.6 Key Stakeholders And Buying Criteria
- 5.6.1 Key Stakeholders In Buying Process
- Figure 25 Influence Of Stakeholders On Buying Process For Top 3 End Users
- Table 4 Influence Of Stakeholders On Buying Process For Top 3 End Users (%)
- 5.6.2 Buying Criteria
- Figure 26 Key Buying Criteria For Top 3 End Users
- Table 5 Key Buying Criteria For Top 3 End Users
- 5.7 Trends/Disruptions Impacting Customers’ Businesses
- Figure 27 Revenue Shift For Players In Authentication And Brand Protection Market
- 5.8 Case Study Analysis
- 5.8.1 Opsec’s Brand Protection Tools Help Tonino Lamborghini Secure Supply Chain
- 5.8.2 Nabcore’s Brand Protection Solutions Help Electronics Company Improve Security
- 5.8.3 Ausnfc’s Authentication Services Help Old Kempton Distillery Safeguard Products
- 5.8.4 Collaboration Between Systech And Alcoholic Beverage Company To Develop E-fingerprint Product Labels
- 5.9 Technology Analysis
- 5.9.1 Artificial Intelligence And Machine Learning
- 5.9.2 Geolocation And Geo-blocking
- 5.9.3 Augmented Reality
- 5.9.4 Watermarking And Digital Fingerprinting
- 5.10 Average Selling Price Analysis
- Figure 28 Average Selling Prices Of Authentication And Brand Protection Products, Based On Application
- 5.10.1 Average Selling Prices Of Authentication And Brand Protection Products, By Application (Usd)
- Table 6 Average Selling Prices Of Authentication And Brand Protection Products, By Application (Usd)
- 5.10.2 Average Selling Price Trends
- Table 7 Average Selling Price Of Authentication And Brand Protection Products, By Region
- 5.11 Patent Analysis
- Figure 29 Top 10 Companies With Highest Number Of Patent Applications From 2013 To 2023
- Figure 30 Patents Granted From 2013 To 2023
- Table 8 Top 20 Patent Owners In Us From 2013 To 2023
- Table 9 List Of Patents Granted In Authentication And Brand Protection Market, 2021–2022
- 5.12 Trade Analysis
- 5.12.1 Import Scenario
- Figure 31 Import Data, By Key Country, 2018–2022 (Usd Million)
- 5.12.2 Export Scenario
- Figure 32 Export Data, By Key Country, 2018–2022 (Usd Million)
- 5.13 Key Conferences And Events, 2023–2024
- Table 10 Authentication And Brand Protection Market: List Of Conferences & Events
- 5.14 Regulatory Landscape
- 5.14.1 Regulatory Bodies, Government Agencies, And Other Organizations
- Table 11 North America: List Of Regulatory Bodies, Government Agencies, And Other Organizations
- Table 12 Europe: List Of Regulatory Bodies, Government Agencies, And Other Organizations
- Table 13 Asia Pacific: List Of Regulatory Bodies, Government Agencies, And Other Organizations
- Table 14 Row: List Of Regulatory Bodies, Government Agencies, And Other Organizations
- 5.14.2 Standards For Authentication And Brand Protection Solutions
- 6 Key Technology Trends In Authentication And Brand Protection Market
- 6.1 Introduction
- 6.2 Emerging Technology Trends In Authentication And Brand Protection Market
- 6.2.1 Blockchain Technology
- 6.2.2 Internet Of Things And Artificial Intelligence
- 6.2.3 Smart Packaging
- 6.2.4 Biometrics
- 6.2.5 Integration Of Data Analytics
- 7 Authentication And Brand Protection Market, By Authentication Mode
- 7.1 Introduction
- Figure 33 Authentication And Brand Protection Market, By Authentication Mode
- Figure 34 Smartphone Authentication Segment To Account For Larger Market Share In 2028
- Table 15 Authentication And Brand Protection Market, By Authentication Mode, 2019–2022 (Usd Million)
- Table 16 Authentication And Brand Protection Market, By Authentication Mode, 2023–2028 (Usd Million)
- 7.2 Smartphone Authentication
- 7.2.1 Integration Of Product Authentication Apps In Android And Ios Smartphones To Verify Product Authenticity
- 7.3 Blockchain Authentication
- 7.3.1 Deployment Of Blockchain Authentication Technology To Enable Supply Chain Traceability
- 8 Authentication And Brand Protection Market, By Technology
- 8.1 Introduction
- Figure 35 Authentication And Brand Protection Market, By Technology
- Figure 36 Overt Segment To Dominate Authentication And Brand Protection Market During Forecast Period
- Table 17 Authentication And Brand Protection Market, By Technology, 2019–2022 (Usd Million)
- Table 18 Authentication And Brand Protection Market, By Technology, 2023–2028 (Usd Million)
- 8.2 Overt
- 8.2.1 Development Of Overt Solutions To Help Customers Identify Genuine Products
- Table 19 Overt: Authentication And Brand Protection Market, By Offering, 2019–2022 (Usd Million)
- Table 20 Overt: Authentication And Brand Protection Market, By Offering, 2023–2028 (Usd Million)
- Table 21 Overt: Authentication And Brand Protection Market, By Application, 2019–2022 (Usd Million)
- Table 22 Overt: Authentication And Brand Protection Market, By Application, 2023–2028 (Usd Million)
- 8.3 Covert
- 8.3.1 Reliance On Covert Authentication Technology To Provide Second Level Of Security
- Table 23 Covert: Authentication And Brand Protection Market, By Offering, 2019–2022 (Usd Million)
- Table 24 Covert: Authentication And Brand Protection Market, By Offering, 2023–2028 (Usd Million)
- Table 25 Covert: Authentication And Brand Protection Market, By Application, 2019–2022 (Usd Million)
- Table 26 Covert: Authentication And Brand Protection Market, By Application, 2023–2028 (Usd Million)
- 8.4 Digital
- 8.4.1 Implementation Of Digital Technologies To Develop Track-and-trace Systems
- Table 27 Digital: Authentication And Brand Protection Market, By Offering, 2019–2022 (Usd Million)
- Table 28 Digital: Authentication And Brand Protection Market, By Offering, 2023–2028 (Usd Million)
- Table 29 Digital: Authentication And Brand Protection Market, By Application, 2019–2022 (Usd Million)
- Table 30 Digital: Authentication And Brand Protection Market, By Application, 2023–2028 (Usd Million)
- 8.5 Forensic
- 8.5.1 Use Of Forensic Anti-counterfeit Solutions To Enhance Product And Package Security
- Table 31 Forensic: Authentication And Brand Protection Market, By Offering, 2019–2022 (Usd Million)
- Table 32 Forensic: Authentication And Brand Protection Market, By Offering, 2023–2028 (Usd Million)
- Table 33 Forensic: Authentication And Brand Protection Market, By Application, 2019–2022 (Usd Million)
- Table 34 Forensic: Authentication And Brand Protection Market, By Application, 2023–2028 (Usd Million)
- 9 Authentication And Brand Protection Market, By Offering
- 9.1 Introduction
- Figure 37 Authentication And Brand Protection Market, By Offering
- Figure 38 Security Labels And Inks Segment To Account For Largest Market Share In 2028
- Table 35 Authentication And Brand Protection Market, By Offering, 2019–2022 (Usd Million)
- Table 36 Authentication And Brand Protection Market, By Offering, 2023–2028 (Usd Million)
- 9.2 Security Labels And Inks
- 9.2.1 Utilization Of Temper-evident Security Labels For Brand Protection
- Table 37 Security Labels And Inks: Authentication And Brand Protection Market, By Technology, 2019–2022 (Usd Million)
- Table 38 Security Labels And Inks: Authentication And Brand Protection Market, By Technology, 2023–2028 (Usd Million)
- 9.3 Holograms
- 9.3.1 Reliance On Holograms To Provide Quick Product Authentication And Validation
- Table 39 Holograms: Authentication And Brand Protection Market, By Technology, 2019–2022 (Usd Million)
- Table 40 Holograms: Authentication And Brand Protection Market, By Technology, 2023–2028 (Usd Million)
- 9.4 Barcodes
- 9.4.1 Application Of Barcodes In Product Check-out, Inventory Management, And Tracking
- Table 41 Barcodes: Authentication And Brand Protection Market, By Technology, 2019–2022 (Usd Million)
- Table 42 Barcodes: Authentication And Brand Protection Market, By Technology, 2023–2028 (Usd Million)
- 9.5 Rfid/Nfc Tags
- 9.5.1 Use Of Rfid/Nfc Tags In Real-time Tracking And Automated Authentication
- Table 43 Rfid/Nfc Tags: Authentication And Brand Protection Market, By Technology, 2019–2022 (Usd Million)
- Table 44 Rfid/Nfc Tags: Authentication And Brand Protection Market, By Technology, 2023–2028 (Usd Million)
- 9.6 Authentication Chips
- 9.6.1 Incorporation Of Authentication Chips For Item Tracking Throughout Supply Chain
- Table 45 Authentication Chips: Authentication And Brand Protection Market, By Technology, 2019–2022 (Usd Million)
- Table 46 Authentication Chips: Authentication And Brand Protection Market, By Technology, 2023–2028 (Usd Million)
- 9.7 Qr Codes
- 9.7.1 Availability Of Low-cost Qr Codes For Product Authentication
- Table 47 Qr Codes: Authentication And Brand Protection Market, By Technology, 2019–2022 (Usd Million)
- Table 48 Qr Codes: Authentication And Brand Protection Market, By Technology, 2023–2028 (Usd Million)
- 10 Authentication And Brand Protection Market, By Application
- 10.1 Introduction
- Figure 39 Authentication And Brand Protection Market, By Application
- Figure 40 Pharmaceuticals Segment To Hold Largest Share Of Authentication And Brand Protection Market In 2028
- Table 49 Authentication And Brand Protection Market, By Application, 2019–2022 (Usd Million)
- Table 50 Authentication And Brand Protection Market, By Application, 2023–2028 (Usd Million)
- 10.2 Electronics
- 10.2.1 Investments In Track & Trace Technologies By Electronic Manufacturers To Drive Market
- Table 51 Electronics: Authentication And Brand Protection Market, By Technology, 2019–2022 (Usd Million)
- Table 52 Electronics: Authentication And Brand Protection Market, By Technology, 2023–2028 (Usd Million)
- Table 53 Electronics: Authentication And Brand Protection Market, By Region, 2019–2022 (Usd Million)
- Table 54 Electronics: Authentication And Brand Protection Market, By Region, 2023–2028 (Usd Million)
- 10.3 Pharmaceuticals
- 10.3.1 Enforcement Of Mandates Regarding Use Of Authentication Technologies To Combat Counterfeit Drugs To Boost Segmental Growth
- Figure 41 Overt Segment To Account For Largest Market Share In 2028
- Table 55 Pharmaceuticals: Authentication And Brand Protection Market, By Technology, 2019–2022 (Usd Million)
- Table 56 Pharmaceuticals: Authentication And Brand Protection Market, By Technology, 2023–2028 (Usd Million)
- Figure 42 North America To Depict Highest Cagr During Forecast Period
- Table 57 Pharmaceuticals: Authentication And Brand Protection Market, By Region, 2019–2022 (Usd Million)
- Table 58 Pharmaceuticals: Authentication And Brand Protection Market, By Region, 2023–2028 (Usd Million)
- 10.4 Automobiles
- 10.4.1 Strong Focus On Preventing Sales Of Fake Automotive Components To Boost Demand
- Table 59 Automobiles: Authentication And Brand Protection Market, By Technology, 2019–2022 (Usd Million)
- Table 60 Automobiles: Authentication And Brand Protection Market, By Technology, 2023–2028 (Usd Million)
- Table 61 Automobiles: Authentication And Brand Protection Market, By Region, 2019–2022 (Usd Million)
- Table 62 Automobiles: Authentication And Brand Protection Market, By Region, 2023–2028 (Usd Million)
- 10.5 Food & Beverages
- 10.5.1 Adoption Of Brand Protection Solutions To Limit Circulation Of Fake Foods & Beverages To Drive Market
- Table 63 Food & Beverages: Authentication And Brand Protection Market, By Technology, 2019–2022 (Usd Million)
- Table 64 Food & Beverages: Authentication And Brand Protection Market, By Technology, 2023–2028 (Usd Million)
- Table 65 Food & Beverages: Authentication And Brand Protection Market, By Region, 2019–2022 (Usd Million)
- Table 66 Food & Beverages: Authentication And Brand Protection Market, By Region, 2023–2028 (Usd Million)
- 10.6 Apparels
- 10.6.1 Use Of Authentication Solutions To Prevent Premium Apparel Counterfeiting To Contribute To Market Growth
- Table 67 Apparels: Authentication And Brand Protection Market, By Technology, 2019–2022 (Usd Million)
- Table 68 Apparels: Authentication And Brand Protection Market, By Technology, 2023–2028 (Usd Million)
- Table 69 Apparels: Authentication And Brand Protection Market, By Region, 2019–2022 (Usd Million)
- Table 70 Apparels: Authentication And Brand Protection Market, By Region, 2023–2028 (Usd Million)
- 10.7 Luxury Goods
- 10.7.1 Investments In Sophisticated Tech Solutions To Authenticate Products To Support Market Growth
- Table 71 Luxury Goods: Authentication And Brand Protection Market, By Technology, 2019–2022 (Usd Million)
- Table 72 Luxury Goods: Authentication And Brand Protection Market, By Technology, 2023–2028 (Usd Million)
- Table 73 Luxury Goods: Authentication And Brand Protection Market, By Region, 2019–2022 (Usd Million)
- Table 74 Luxury Goods: Authentication And Brand Protection Market, By Region, 2023–2028 (Usd Million)
- 10.8 Cosmetics
- 10.8.1 Increased Use Of Authentication And Brand Protection Solutions To Curb Counterfeit Cosmetics Trading To Drive Market
- Table 75 Cosmetics: Authentication And Brand Protection Market, By Technology, 2019–2022 (Usd Million)
- Table 76 Cosmetics: Authentication And Brand Protection Market, By Technology, 2023–2028 (Usd Million)
- Table 77 Cosmetics: Authentication And Brand Protection Market, By Region, 2019–2022 (Usd Million)
- Table 78 Cosmetics: Authentication And Brand Protection Market, By Region, 2023–2028 (Usd Million)
- 10.9 Others
- Table 79 Others: Authentication And Brand Protection Market, By Technology, 2019–2022 (Usd Million)
- Table 80 Others: Authentication And Brand Protection Market, By Technology, 2023–2028 (Usd Million)
- Table 81 Others: Authentication And Brand Protection Market, By Region, 2019–2022 (Usd Million)
- Table 82 Others: Authentication And Brand Protection Market, By Region, 2023–2028 (Usd Million)
- 11 Authentication And Brand Protection Market, By Region
- 11.1 Introduction
- Figure 43 Authentication And Brand Protection Market In Us To Depict Highest Cagr From 2023 To 2028
- Table 83 Authentication And Brand Protection Market, By Region, 2019–2022 (Usd Million)
- Table 84 Authentication And Brand Protection Market, By Region, 2023–2028 (Usd Million)
- 11.2 North America
- 11.2.1 Impact Of Recession On Market In North America
- Figure 44 North America: Authentication And Brand Protection Market Snapshot
- Table 85 North America: Authentication And Brand Protection Market, By Country, 2019–2022 (Usd Million)
- Table 86 North America: Authentication And Brand Protection Market, By Country, 2023–2028 (Usd Million)
- Table 87 North America: Authentication And Brand Protection Market, By Application, 2019–2022 (Usd Million)
- Table 88 North America: Authentication And Brand Protection Market, By Application, 2023–2028 (Usd Million)
- 11.2.2 Us
- 11.2.2.1 Implementation Of Anti-counterfeiting Regulations To Restrict Inauthentic Product Sales
- 11.2.3 Canada
- 11.2.3.1 Imposition Of Government Initiatives To Curb Trading Of Illegal Healthcare Products
- 11.2.4 Mexico
- 11.2.4.1 Enforcement Of Rules And Regulations To Fight Against Counterfeit Products
- 11.3 Europe
- 11.3.1 Impact Of Recession On Market In Europe
- Figure 45 Europe: Authentication And Brand Protection Market Snapshot
- Table 89 Europe: Authentication And Brand Protection Market, By Country, 2019–2022 (Usd Million)
- Table 90 Europe: Authentication And Brand Protection Market, By Country, 2023–2028 (Usd Million)
- Table 91 Europe: Authentication And Brand Protection Market, By Application, 2019–2022 (Usd Million)
- Table 92 Europe: Authentication And Brand Protection Market, By Application, 2023–2028 (Usd Million)
- 11.3.2 Germany
- 11.3.2.1 Use Of Authentication Solutions To Support Active Pharmaceutical Ingredient Export
- 11.3.3 Uk
- 11.3.3.1 Adoption Of Authentication And Brand Protection Solutions To Fix Fake Product Trading
- 11.3.4 France
- 11.3.4.1 Employment Of Authentication Solutions To Avoid Manufacturing Substandard Pharma Products
- 11.3.5 Rest Of Europe
- 11.4 Asia Pacific
- 11.4.1 Impact Of Recession On Market In Asia Pacific
- Figure 46 Asia Pacific: Authentication And Brand Protection Market Snapshot
- Table 93 Asia Pacific: Authentication And Brand Protection Market, By Country, 2019–2022 (Usd Million)
- Table 94 Asia Pacific: Authentication And Brand Protection Market, By Country, 2023–2028 (Usd Million)
- Table 95 Asia Pacific: Authentication And Brand Protection Market, By Application, 2019–2022 (Usd Million)
- Table 96 Asia Pacific: Authentication And Brand Protection Market, By Application, 2023–2028 (Usd Million)
- 11.4.2 China
- 11.4.2.1 Utilization Of Authentication Products To Limit Intellectual Property Infringement
- 11.4.3 India
- 11.4.3.1 Execution Of Stringent Policies To Prevent Counterfeiting
- 11.4.4 Japan
- 11.4.4.1 Use Of Brand Protection Solutions To Ensure Import Of Authentic Products
- 11.4.5 South Korea
- 11.4.5.1 Adoption Of Brand Authentication Solutions To Reduce Luxury Brand Counterfeiting
- 11.4.6 Rest Of Asia Pacific
- 11.5 Row
- 11.5.1 Impact Of Recession On Market In Row
- Table 97 Row: Authentication And Brand Protection Market, By Region, 2019–2022 (Usd Million)
- Table 98 Row: Authentication And Brand Protection Market, By Region, 2023–2028 (Usd Million)
- Table 99 Row: Authentication And Brand Protection Market, By Application, 2019–2022 (Usd Million)
- Table 100 Row: Authentication And Brand Protection Market, By Application, 2023–2028 (Usd Million)
- Table 101 Middle East & Africa: Authentication And Brand Protection Market, By Country, 2019–2022 (Usd Million)
- Table 102 Middle East & Africa: Authentication And Brand Protection Market, By Country, 2023–2028 (Usd Million)
- Table 103 South America: Authentication And Brand Protection Market, By Country, 2019–2022 (Usd Million)
- Table 104 South America: Authentication And Brand Protection Market, By Country 2023–2028 (Usd Million)
- 11.5.2 Middle East & Africa
- 11.5.2.1 Introduction Of Intellectual Property Conservation Laws To Fight Against Brand Imitation
- 11.5.3 South America
- 11.5.3.1 Reliance On Authentication Solutions To Protect E-retail And Manufacturing Businesses
- 12 Competitive Landscape
- 12.1 Overview
- 12.2 Key Developments In Authentication And Brand Protection Market
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